Download - Stop the wedding, Plan International. Social media campaigns I wish I'd done seminar, 25 June 2015
Transcript
Stop the wedding
Plan InternationalPresented by Barney Evison,
Citizens Advice
@barneyevison
But she said no...
It went viral...
Why is this campaign so good?
● It had compelling content
● It was timed perfectly
● It’s really provocative
"We believe that provocation is a powerful tool
in order to demonstrate a reality that truly is
very provoking."
Plan International
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Seminar
25 June 2015
London
#commscampaigns
Social media
campaigns I wish
I’d done
Turn people power into donations