B2B marketing in the U. S. - Statista DossierStatista Dossier
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Table of ContentsB2B marketing in the U. S. - Statista Dossier
Industry overview07 Growth of the global B2B media revenue 2013-2018, by platform
08 Quarterly revenue of B2B media industry in the U.S. 2012-2014
09 B2B e-commerce volume in the United States 2006-2013
10 B2B ad spend growth in the U.S. 2013-2014
11 B2B ad spend growth in the U.S. 2014, by medium
12 CRM industry revenue in the U.S. 2013-2018
Budgeting14 Allocation of B2B marketing budgets in North America 2015
15 Change of B2B content marketing budgets in North America 2014
16 Content marketing budgets as share of total budgets in North America 2011
17 Share of digital in B2B marketing spending in the U.S. 2014
18 B2B demand generation: cost-per-lead in the U.S. 2014, by channel
Marketing strategies20 B2B marketing: leading customer marketing acitivities worldwide 2014
21 Leading content distribution platforms for B2B marketing in the U.S. 2014
22 Software solutions used for B2B demand generation in the U.S. 2014
23 Marketing automation platforms used by B2B marketers in the U.S. 2013
24 B2B lead generation: incentives offered 2014
25 Most valuable B2B marketing automation system features 2015
Marketing effectiveness27 Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
28 Most important attributes of effective B2B content marketing 2015
29 B2B lead generation: most effective tactics worldwide 2014
30 B2B event marketing: most effective channels according to marketers in 2014
31 B2B lead-to-deal conversion rates in the U.S. 2014, by channel
32 E-mail marketing performance in the business services sector in N. America 2014
33 Effectiveness of B2B social media content marketing tactics in North America 2014
Content marketing35 Use of content marketing among B2B marketers in North America 2012-2014
36 Organizational goals for content marketing in North America 2014
37 B2B content marketing challenges in North America 2014
38 Departments in charge of B2B content marketing in North America 2014
39 Leading content distribution platforms for B2B marketing in the U.S. 2014
40 Advertising usage among B2B content marketers in North America 2014
41 Effectiveness ratings of B2B content marketing tactics in North America 2014
Industry overviewB2B marketing in the U. S. - Statista Dossier
Industry overview
Further information regarding this statistic can be found on page 43.
7
Compound annual growth rate of global business-to-business media revenue between 2013 and 2018, by platform
Growth of the global B2B media revenue 2013-2018, by platform
Note: Worldwide; forecast
Source: PwC; ID 307287
Industry overview
Further information regarding this statistic can be found on page 44.
8
Revenue of B2B media industry in the United States from 1st quarter 2012 to 2nd quarter 2014 (in billion U.S. dollars)
Quarterly revenue of B2B media industry in the U.S. 2012-2014
Note: United States; includes revenue for events, print, digital and data
Source: ABM; ID 368868
Industry overview
Further information regarding this statistic can be found on page 45.
9
B2B e-commerce volume in the United States from 2006 to 2013 (in billion U.S. dollars)
B2B e-commerce volume in the United States 2006-2013
Note: United States; 2006 to 2013
Source: US Census Bureau; ID 239366
Industry overview
Further information regarding this statistic can be found on page 46.
10
Change in advertising spending of leading 100 business-to-business advertisers in the United States in 2013 and 2014
B2B ad spend growth in the U.S. 2013-2014
Note: measured media
Source: Advertising Age; Kantar Media; ID 353630
Industry overview
Further information regarding this statistic can be found on page 47.
11
Change in advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium
B2B ad spend growth in the U.S. 2014, by medium
Note: measured media
Source: Advertising Age; Kantar Media; ID 320012
Industry overview
Further information regarding this statistic can be found on page 48.
12
Customer relationship management (CRM) industry revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
CRM industry revenue in the U.S. 2013-2018
Note: United States; May 2013; forecast
Source: Advertising Age; MarketsandMarkets; ID 368167
BudgetingB2B marketing in the U. S. - Statista Dossier
Budgeting
Further information regarding this statistic can be found on page 49.
14
Budget allocation of B2B marketing budgets in North America in 2015Allocation of B2B marketing budgets in North America 2015
Note: North America; 2014; 18 years and older; 132 Respondents; among B2B senior marketing professionals from companies that sell primarily or in part to other businesses, who work at comopanies with100 or more employees and who have budget or management responsibility
Source: MarketingCharts; Forrester Research; ID 381584
Budgeting
Further information regarding this statistic can be found on page 50.
15
Is your B2B content marketing spending going to increase or decrease over the next 12 months?*
Change of B2B content marketing budgets in North America 2014
Note: North America; July and August 2014; 1,820; among B2B marketers
Source: MarketingProfs; Content Marketing Institute; ID 372832
Budgeting
Further information regarding this statistic can be found on page 51.
16
Share of content marketing in marketing budgets in North America 2011, by company size
Content marketing budgets as share of total budgets in North America 2011
Note: North America; August 2011; 1,092; among B2B marketers
Source: MarketingProfs; Content Marketing Institute; ID 235188
Budgeting
Further information regarding this statistic can be found on page 52.
17
What percent of your marketing budget was spent on digital marketing?Share of digital in B2B marketing spending in the U.S. 2014
Note: United States; 364 Respondents; among B2B marketing professionals
Source: Advertising Age; Various sources (B2B Magazine); ID 368049
Budgeting
Further information regarding this statistic can be found on page 53.
18
Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel
B2B demand generation: cost-per-lead in the U.S. 2014, by channel
Note: United States; 200 Respondents; among B2B marketing professionals
Source: Website (Software Advice); MarketingCharts; ID 368308
Marketing strategiesB2B marketing in the U. S. - Statista Dossier
Marketing strategies
Further information regarding this statistic can be found on page 54.
20
Leading customer marketing activities used by B2B marketers worldwide as of September 2014
B2B marketing: leading customer marketing acitivities worldwide 2014
Note: August 13 to September 2, 2014; 237 Respondents; among B2B marketers
Source: MediaPost; Website (Influitive); ID 333869
Marketing strategies
Further information regarding this statistic can be found on page 55.
21
Leading content distribution platforms for business-to-business marketing in the United States as of May 2014
Leading content distribution platforms for B2B marketing in the U.S. 2014
Note: United States; as of May 2014; 364 Respondents; among B2B marketing professionals
Source: Advertising Age; ID 368188
Marketing strategies
Further information regarding this statistic can be found on page 56.
22
Software solutions used for B2B demand generation in the United States as of October 2014
Software solutions used for B2B demand generation in the U.S. 2014
Note: United States; 200 Respondents; among B2B marketing professionals
Source: Website (Software Advice); ID 368278
Marketing strategies
Further information regarding this statistic can be found on page 57.
23
What marketing-allocation platform(s) do you actively use?Marketing automation platforms used by B2B marketers in the U.S. 2013
Note: United States; September 2013; 18 years and older; 905 Respondents; among B2B marketing professionals
Source: Advertising Age; Various sources (Pepper Global); ID 368123
Marketing strategies
Further information regarding this statistic can be found on page 58.
24
What did you offer prospects in return for their contact information or lead gen opt-in?
B2B lead generation: incentives offered 2014
Note: Worldwide; February 2014; 399 Respondents; among B2B marketers
Source: MediaPost; Chief Marketer; ID 368712
Marketing strategies
Further information regarding this statistic can be found on page 59.
25
What are the most valuable features of a marketing automation system?Most valuable B2B marketing automation system features 2015
Note: Worldwide; February 2015; among marketers, sales, and business professionals: 76 percent of respondents were B2B-focused
Source: Ascend2; MarketingCharts; ID 406647
Marketing effectivenessB2B marketing in the U. S. - Statista Dossier
Marketing effectiveness
Further information regarding this statistic can be found on page 60.
27
Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
Note: 600 Respondents; among digital marketers
Source: Various sources (Webmarketing123); MarketingCharts; ID 400082
Marketing effectiveness
Further information regarding this statistic can be found on page 61.
28
Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
Most important attributes of effective B2B content marketing 2015
Note: Worldwide; North America; January 9 to 20, 2015; among senior B2B marketing leaders and business leaders: 72 percent of respondents were based in North America
Source: Various sources (Regalix); MarketingCharts; ID 405290
Marketing effectiveness
Further information regarding this statistic can be found on page 62.
29
Most effective business-to-business lead generation tactics worldwide as of February 2014
B2B lead generation: most effective tactics worldwide 2014
Note: Worldwide; February 2014; 399 Respondents; among B2B marketers
Source: MediaPost; Chief Marketer; ID 368739
Marketing effectiveness
Further information regarding this statistic can be found on page 63.
30
Most effective channels used to market B2B events according to marketers worldwide in 2014
B2B event marketing: most effective channels according to marketers in 2014
Note: Worldwide; North America; Novemebr 6 to 14, 2014; 212 Respondents; among senior marketing execs and business leaders
Source: MarketingCharts; Various sources (Regalix); ID 374644
Marketing effectiveness
Further information regarding this statistic can be found on page 64.
31
Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel
B2B lead-to-deal conversion rates in the U.S. 2014, by channel
Note: United States; October 2014; based on CRM data from clients of Implisit; broader industry metrics may vary
Source: Various sources (Implisit); ID 384617
Marketing effectiveness
Further information regarding this statistic can be found on page 65.
32
E-mail marketing performance metrics in the business products and services sector in North America from Q4 2010 to Q2 2014
E-mail marketing performance in the business services sector in N. America 2014
Note: North America; Q4 2010 to Q2 2014
Source: Epsilon; Email Experience Council; ID 235410
Marketing effectiveness
Further information regarding this statistic can be found on page 66.
33
How do you assess the effectiveness of the following social media platforms for B2B marketing?
Effectiveness of B2B social media content marketing tactics in North America 2014
Note: North America; July and August 2014; 1,820; among B2B marketers
Source: MarketingProfs; Content Marketing Institute; ID 311524
Content marketingB2B marketing in the U. S. - Statista Dossier
Content marketing
Further information regarding this statistic can be found on page 67.
35
Use of content marketing among B2B marketers in North America from 2012 to 2014
Use of content marketing among B2B marketers in North America 2012-2014
Note: North America; July and August 2014; 2012: n=1,416; 2013: n=1,217, 2014: n=1,820; among B2B marketers
Source: MarketingProfs; Content Marketing Institute; ID 251444
Content marketing
Further information regarding this statistic can be found on page 68.
36
What are the goals for content marketing in your company?Organizational goals for content marketing in North America 2014
Note: North America; July and August 2014; 1,820; among B2B marketers
Source: MarketingProfs; Content Marketing Institute; ID 235180
Content marketing
Further information regarding this statistic can be found on page 69.
37
Largest B2B content marketing challenges in North America as of August 2014
B2B content marketing challenges in North America 2014
Note: North America; July and August 2014; 1,820; among B2B marketers
Source: MarketingProfs; Content Marketing Institute; ID 245138
Content marketing
Further information regarding this statistic can be found on page 70.
38
Departments responsible for B2B content marketing in North America as of August 2014
Departments in charge of B2B content marketing in North America 2014
Note: North America; July and August 2014; 1,820; among B2B marketers
Source: Content Marketing Institute; MarketingProfs; ID 328614
Content marketing
Further information regarding this statistic can be found on page 71.
39
Leading content distribution platforms for business-to-business marketing in the United States as of May 2014
Leading content distribution platforms for B2B marketing in the U.S. 2014
Note: United States; as of May 2014; 364 Respondents; among B2B marketing professionals
Source: Advertising Age; ID 368188
Content marketing
Further information regarding this statistic can be found on page 72.
40
Which paid advertising methods do you use to promote/distribute content?
Advertising usage among B2B content marketers in North America 2014
Note: North America; July and August 2014; 1,820; among B2B marketers
Source: Content Marketing Institute; MarketingProfs; ID 328641
Content marketing
Further information regarding this statistic can be found on page 73.
41
How effective are the following content marketing tactics for B2B marketing?
Effectiveness ratings of B2B content marketing tactics in North America 2014
Note: North America; July and August 2014; 1,820; among B2B marketers
Source: MarketingProfs; Content Marketing Institute; ID 245127
ReferencesB2B marketing in the U. S. - Statista Dossier
References 43
Compound annual growth rate of global business-to-business media revenue between 2013 and 2018, by platform
Source and methodology information
Source PwC
Conducted by PwC
Survey period June 2014
Region Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics forecast
Published by PwC; Website (primaonline.it)
Publication date June 2014
Original source primaonline.it
Website URL http://www.statista.com/statistics/307287/growth-of-global-b2b-media-revenue-by-platform/
Growth of the global B2B media revenue 2013-2018, by platform
Notes:
n.a.
References 44
Revenue of B2B media industry in the United States from 1st quarter 2012 to 2nd quarter 2014 (in billion U.S. dollars)
Source and methodology information
Source ABM
Conducted by ABM
Survey period Q1 2012 to Q2 2014
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics includes revenue for events, print, digital and data
Published by ABM
Publication date September 2014
Original source abmassociation.com
Website URL http://www.statista.com/statistics/368868/b2b-media-industry-revenue-usa/
Quarterly revenue of B2B media industry in the U.S. 2012-2014
Notes:
n.a.
References 45
B2B e-commerce volume in the United States from 2006 to 2013 (in billion U.S. dollars)
Source and methodology information
Source US Census Bureau
Conducted by US Census Bureau
Survey period 2006 to 2013
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by US Census Bureau
Publication date May 2015
Original source 2013 E-stats report, table 1 and 2
Website URL http://www.statista.com/statistics/239366/us-b2b-e-commerce-volume-since-2006/
B2B e-commerce volume in the United States 2006-2013
Notes:
Values regarding 2011 to 2013 were calculated from total U.S. manufacturing shipments and merchant wholesale trade sales including MSBOs. Values regarding the preceeding years were taken from previous U.S. Census Bureau E-Stats reports.
References 46
Change in advertising spending of leading 100 business-to-business advertisers in the United States in 2013 and 2014
Source and methodology information
Source Advertising Age; Kantar Media
Conducted by Kantar Media
Survey period 2013 and 2014
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics measured media
Published by Advertising Age
Publication date September 2015
Original source adage.com
Website URL http://www.statista.com/statistics/353630/b2b-ad-spend-growth-medium-usa/
B2B ad spend growth in the U.S. 2013-2014
Notes:
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology . Figure for 2013 comes from an earlier AdAge publication.
References 47
Change in advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium
Source and methodology information
Source Advertising Age; Kantar Media
Conducted by Kantar Media
Survey period 2013 and 2014
Region United States
Number of respondents 100
Age group n.a.
Special characteristics measured media
Published by Advertising Age
Publication date August 2015
Original source adage.com
Website URL http://www.statista.com/statistics/320012/b2b-ad-spend-change-medium-usa/
B2B ad spend growth in the U.S. 2014, by medium
Notes:
* Includes business publications. ** Broadcast and cable. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology .
References 48
Customer relationship management (CRM) industry revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
Source and methodology information
Source Advertising Age; MarketsandMarkets
Conducted by MarketsandMarkets
Survey period May 2013
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics forecast
Published by Advertising Age; MarketsandMarkets
Publication date May 2014
Original source B-to-B Marketing Fact Pack, page 20
Website URL http://www.statista.com/statistics/368167/crm-revenue/
CRM industry revenue in the U.S. 2013-2018
Notes:
n.a.
References 49
Budget allocation of B2B marketing budgets in North America in 2015
Source and methodology information
Source MarketingCharts; Forrester Research
Conducted by Forrester Research
Survey period 2014
Region North America
Number of respondents 132
Age group 18 years and older
Special characteristics among B2B senior marketing professionals from companies that sell primarily or in part to other businesses, who work at comopanies with100 or more employees and who have budget or management responsibility
Published by MarketingCharts; Forrester Research
Publication date January 2015
Original source marketingcharts.com
Website URL http://www.statista.com/statistics/381584/b2b-marketing-budget-allocation-north-america/
Allocation of B2B marketing budgets in North America 2015
Notes:
The source does not provide information on the type of the survey.
References 50
Is your B2B content marketing spending going to increase or decrease over the next 12 months?*
Source and methodology information
Source MarketingProfs; Content Marketing Institute
Conducted by Content Marketing Institute
Survey period July and August 2014
Region North America
Number of respondents 1,820
Age group n.a.
Special characteristics among B2B marketers
Published by Content Marketing Institute
Publication date October 2014
Original source B2B Content Marketing 2015, page 29
Website URL http://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Change of B2B content marketing budgets in North America 2014
Notes:
* This question was phrased by the source as follows: "How do you expect your organization’s content marketing budget to change in the next 12 months?"
References 51
Share of content marketing in marketing budgets in North America 2011, by company size
Source and methodology information
Source MarketingProfs; Content Marketing Institute
Conducted by Content Marketing Institute
Survey period August 2011
Region North America
Number of respondents 1,092
Age group n.a.
Special characteristics among B2B marketers
Published by Content Marketing Institute
Publication date December 2011
Original source B2B Content Marketing 2012, page 11
Website URL http://www.statista.com/statistics/235188/share-of-content-marketing-in-marketing-budgets-worldwide-by-company-size/
Content marketing budgets as share of total budgets in North America 2011
Notes:
n.a.
References 52
What percent of your marketing budget was spent on digital marketing?
Source and methodology information
Source Advertising Age; Various sources (B2B Magazine)
Conducted by Advertising Age; Various sources (B2B Magazine)
Survey period as of May 2014
Region United States
Number of respondents 364
Age group n.a.
Special characteristics among B2B marketing professionals
Published by Advertising Age
Publication date May 2014
Original source B-to-B Marketing Fact Pack, page 4
Website URL http://www.statista.com/statistics/368049/digital-share-b2b-marketing-spending/
Share of digital in B2B marketing spending in the U.S. 2014
Notes:
The source does not provide information on the type of the survey. The source does not provide survey date. The date given in the field "survey time period" is the release date.
References 53
Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel
Source and methodology information
Source Website (Software Advice); MarketingCharts
Conducted by Website (Software Advice); Various sources (Research Now)
Survey period as of October 2014
Region United States
Number of respondents 200
Age group n.a.
Special characteristics among B2B marketing professionals
Published by Website (Software Advice); MarketingCharts
Publication date October 2014
Original source marketingcharts.com
Website URL http://www.statista.com/statistics/368308/b2b-demand-generation-channels-cost-per-lead-usa/
B2B demand generation: cost-per-lead in the U.S. 2014, by channel
Notes:
The source does not provide information on the type of the survey. The figures may be over or under 100 percent due to rounding. The figures present a combined result for: very low cost and somewhat low cost; and very high cost and somewhat high cost per lead. The source does not provide survey date. The date given in the field "survey time period" is the release date.
References 54
Leading customer marketing activities used by B2B marketers worldwide as of September 2014
Source and methodology information
Source MediaPost; Website (Influitive)
Conducted by Demand Metric; Website (Influitive)
Survey period August 13 to September 2, 2014
Region Worldwide
Number of respondents 237
Age group n.a.
Special characteristics among B2B marketers
Published by MediaPost
Publication date October 2014
Original source mediapost.com
Website URL http://www.statista.com/statistics/333869/leading-customer-b2b-marketing-activities/
B2B marketing: leading customer marketing acitivities worldwide 2014
Notes:
Region is presumed. Multiple answers were possible.
References 55
Leading content distribution platforms for business-to-business marketing in the United States as of May 2014
Source and methodology information
Source Advertising Age
Conducted by Advertising Age
Survey period as of May 2014
Region United States
Number of respondents 364
Age group n.a.
Special characteristics among B2B marketing professionals
Published by Advertising Age
Publication date May 2014
Original source B-to-B Marketing Fact Pack, page 22
Website URL http://www.statista.com/statistics/368188/content-distribution-platforms-b2b-marketing/
Leading content distribution platforms for B2B marketing in the U.S. 2014
Notes:
The source does not provide information on the type of the survey. The source does not provide survey date. The date given in the field "survey time period" is the release date.
References 56
Software solutions used for B2B demand generation in the United States as of October 2014
Source and methodology information
Source Website (Software Advice)
Conducted by Website (Software Advice); Various sources (Research Now)
Survey period as of October 2014
Region United States
Number of respondents 200
Age group n.a.
Special characteristics among B2B marketing professionals
Published by Website (Software Advice)
Publication date October 2014
Original source softwareadvice.com
Website URL http://www.statista.com/statistics/368278/b2b-demand-generation-software-solutions/
Software solutions used for B2B demand generation in the U.S. 2014
Notes:
The source does not provide further information on the survey methdology (exact date of survey, type of survey used). The source does not provide survey date. The date given in the field "survey time period" is the release date.
References 57
What marketing-allocation platform(s) do you actively use?
Source and methodology information
Source Advertising Age; Various sources (Pepper Global)
Conducted by Advertising Age; Various sources (Pepper Global)
Survey period September 2013
Region United States
Number of respondents 905
Age group 18 years and older
Special characteristics among B2B marketing professionals
Published by Advertising Age
Publication date May 2014
Original source B-to-B Marketing Fact Pack, page 20
Website URL http://www.statista.com/statistics/368123/b2-marketing-automation-platforms-usa/
Marketing automation platforms used by B2B marketers in the U.S. 2013
Notes:
Methodology data taken from here .
References 58
What did you offer prospects in return for their contact information or lead gen opt-in?
Source and methodology information
Source MediaPost; Chief Marketer
Conducted by Chief Marketer
Survey period February 2014
Region Worldwide
Number of respondents 399
Age group 18 years and older
Special characteristics among B2B marketers
Published by Chief Marketer; MediaPost
Publication date September 2014
Original source mediapost.com
Website URL http://www.statista.com/statistics/368712/b2b-lead-generation-incentives/
B2B lead generation: incentives offered 2014
Notes:
The methodology can be found here .
References 59
What are the most valuable features of a marketing automation system?
Source and methodology information
Source Ascend2; MarketingCharts
Conducted by Ascend2 (Regalix)
Survey period February 2015
Region Worldwide
Number of respondents 317
Age group 18 years and older
Special characteristics among marketers, sales, and business professionals: 76 percent of respondents were B2B-focused
Published by Ascend2 (Regalix); MarketingCharts
Publication date February 2015
Original source marketingcharts.com
Website URL http://www.statista.com/statistics/406647/b2b-marketing-automation-system-valuable-features/
Most valuable B2B marketing automation system features 2015
Notes:
The source does not specify the type of the survey or the exact date of the study.
References 60
Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
Source and methodology information
Source Various sources (Webmarketing123); MarketingCharts
Conducted by Various sources (Webmarketing123)
Survey period February 2015
Region United States
Number of respondents 600
Age group 18 years and older
Special characteristics among digital marketers
Published by Various sources (Webmarketing123); MarketingCharts
Publication date February 2015
Original source marketingcharts.com
Website URL http://www.statista.com/statistics/400082/revenue-influencing-b2b-b2c-marketing-channels-usa/
Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
Notes:
This question was phrased by the source as follows: "Which channel makes the biggest positive impact on revenue?" The source does not specify the exact date or the type of the survey.
References 61
Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
Source and methodology information
Source Various sources (Regalix); MarketingCharts
Conducted by Various sources (Regalix)
Survey period January 9 to 20, 2015
Region Worldwide; North America
Number of respondents 285
Age group 18 years and older
Special characteristics among senior B2B marketing leaders and business leaders: 72 percent of respondents were based in North America
Published by Various sources (Regalix); MarketingCharts
Publication date February 2015
Original source marketingcharts.com
Website URL http://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/
Most important attributes of effective B2B content marketing 2015
Notes:
The source does not specify the type of the survey. The question was phrased by the source as follows: "In your opinion, what are the important elements of effective content?"
References 62
Most effective business-to-business lead generation tactics worldwide as of February 2014
Source and methodology information
Source MediaPost; Chief Marketer
Conducted by Chief Marketer
Survey period February 2014
Region Worldwide
Number of respondents 399
Age group n.a.
Special characteristics among B2B marketers
Published by Chief Marketer; MediaPost
Publication date September 2014
Original source mediapost.com
Website URL http://www.statista.com/statistics/368739/b2b-lead-generation-most-effective-online-tactics/
B2B lead generation: most effective tactics worldwide 2014
Notes:
The methodology can be found here .
References 63
Most effective channels used to market B2B events according to marketers worldwide in 2014
Source and methodology information
Source MarketingCharts; Various sources (Regalix)
Conducted by Various sources (Regalix)
Survey period Novemebr 6 to 14, 2014
Region Worldwide; North America
Number of respondents 212
Age group 18 years and older
Special characteristics among senior marketing execs and business leaders
Published by MarketingCharts; Various sources (Regalix)
Publication date December 2014
Original source marketingcharts.com
Website URL http://www.statista.com/statistics/374644/most-effective-b2b-event-marketing-channels/
B2B event marketing: most effective channels according to marketers in 2014
Notes:
Approximately 88 percent of the respondent were from North America.
References 64
Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel
Source and methodology information
Source Various sources (Implisit)
Conducted by Various sources (Implisit)
Survey period October 2014
Region United States
Number of respondents n.a.
Age group n.a.
Special characteristics based on CRM data from clients of Implisit; broader industry metrics may vary
Published by Various sources (Implisit)
Publication date November 2014
Original source implisit.com
Website URL http://www.statista.com/statistics/384617/b2b-lead-to-deal-conversion-rates-by-channel-usa/
B2B lead-to-deal conversion rates in the U.S. 2014, by channel
Notes:
n.a.
References 65
E-mail marketing performance metrics in the business products and services sector in North America from Q4 2010 to Q2 2014
Source and methodology information
Source Epsilon; Email Experience Council
Conducted by Epsilon; Email Experience Council
Survey period Q4 2010 to Q2 2014
Region North America
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Epsilon
Publication date July 2014
Original source Q2 2014 Email Trends and Benchmarks, page 7
Website URL http://www.statista.com/statistics/235410/email-marketing-performance-business-services-sector-north-america/
E-mail marketing performance in the business services sector in N. America 2014
Notes:
* In Q2 2014, the click-to-open rate was not reported. The figures other than for Q2 2014 come from previous publications.
References 66
How do you assess the effectiveness of the following social media platforms for B2B marketing?
Source and methodology information
Source MarketingProfs; Content Marketing Institute
Conducted by Content Marketing Institute; MarketingProfs
Survey period July and August 2014
Region North America
Number of respondents 1,820
Age group n.a.
Special characteristics among B2B marketers
Published by Content Marketing Institute
Publication date October 2014
Original source B2B Content Marketing 2015, page 24
Website URL http://www.statista.com/statistics/311524/effectiveness-of-b2b-social-media-content-marketing/
Effectiveness of B2B social media content marketing tactics in North America 2014
Notes:
This question was phrased by the source as follows: "How effective are thesocial media platforms that you use?" Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.
References 67
Use of content marketing among B2B marketers in North America from 2012 to 2014
Source and methodology information
Source MarketingProfs; Content Marketing Institute
Conducted by Content Marketing Institute
Survey period July and August 2014
Region North America
Number of respondents 2012: n=1,416; 2013: n=1,217, 2014: n=1,820
Age group n.a.
Special characteristics among B2B marketers
Published by Content Marketing Institute
Publication date October 2014
Original source B2B Content Marketing 2015, page 8
Website URL http://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Use of content marketing among B2B marketers in North America 2012-2014
Notes:
Figures for 2012 come from the 2013 edition of the report. For the 2014 survey the source redefined content marketing as follows: "“a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
References 68
What are the goals for content marketing in your company?
Source and methodology information
Source MarketingProfs; Content Marketing Institute
Conducted by Content Marketing Institute
Survey period July and August 2014
Region North America
Number of respondents 1,820
Age group n.a.
Special characteristics among B2B marketers
Published by Content Marketing Institute
Publication date October 2014
Original source B2B Content Marketing 2015, page 14
Website URL http://www.statista.com/statistics/235180/organizational-goals-for-content-marketing-worldwide/
Organizational goals for content marketing in North America 2014
Notes:
This question was phrased by the source as follows: "How important is each of the following content marketing goals to your organization?"
References 69
Largest B2B content marketing challenges in North America as of August 2014
Source and methodology information
Source MarketingProfs; Content Marketing Institute
Conducted by Content Marketing Institute
Survey period July and August 2014
Region North America
Number of respondents 1,820
Age group n.a.
Special characteristics among B2B marketers
Published by Content Marketing Institute
Publication date October 2014
Original source B2B Content Marketing 2015, page 30
Website URL http://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/
B2B content marketing challenges in North America 2014
Notes:
This question was phrased by the source as follows: "With regard to content marketing, how challenged are you with each of the following?" Percentages shown represent marketers who rated each challenge a 4 or 5 on a 5-point scale where 5 = “Very Challenged” and 1 = “Not at all Challenged.”
References 70
Departments responsible for B2B content marketing in North America as of August 2014
Source and methodology information
Source Content Marketing Institute; MarketingProfs
Conducted by Content Marketing Institute
Survey period July and August 2014
Region North America
Number of respondents 1,820
Age group n.a.
Special characteristics among B2B marketers
Published by Content Marketing Institute
Publication date October 2014
Original source B2B Content Marketing 2015, page 13
Website URL http://www.statista.com/statistics/328614/departments-responsible-b2b-content-marketing-north-america/
Departments in charge of B2B content marketing in North America 2014
Notes:
n.a.
References 71
Leading content distribution platforms for business-to-business marketing in the United States as of May 2014
Source and methodology information
Source Advertising Age
Conducted by Advertising Age
Survey period as of May 2014
Region United States
Number of respondents 364
Age group n.a.
Special characteristics among B2B marketing professionals
Published by Advertising Age
Publication date May 2014
Original source B-to-B Marketing Fact Pack, page 22
Website URL http://www.statista.com/statistics/368188/content-distribution-platforms-b2b-marketing/
Leading content distribution platforms for B2B marketing in the U.S. 2014
Notes:
The source does not provide information on the type of the survey. The source does not provide survey date. The date given in the field "survey time period" is the release date.
References 72
Which paid advertising methods do you use to promote/distribute content?
Source and methodology information
Source Content Marketing Institute; MarketingProfs
Conducted by Content Marketing Institute
Survey period July and August 2014
Region North America
Number of respondents 1,820
Age group n.a.
Special characteristics among B2B marketers
Published by Content Marketing Institute
Publication date October 2014
Original source B2B Content Marketing 2015, page 26
Website URL http://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Advertising usage among B2B content marketers in North America 2014
Notes:
n.a.
References 73
How effective are the following content marketing tactics for B2B marketing?
Source and methodology information
Source MarketingProfs; Content Marketing Institute
Conducted by Content Marketing Institute
Survey period July and August 2014
Region North America
Number of respondents 1,820
Age group n.a.
Special characteristics among B2B marketers
Published by Content Marketing Institute
Publication date October 2014
Original source B2B Content Marketing 2015, page 21
Website URL http://www.statista.com/statistics/245127/effectiveness-of-b2b-content-marketing-tactics-in-north-america/
Effectiveness ratings of B2B content marketing tactics in North America 2014
Notes:
This question was phrased by the source as follows: "How effective are the following tactics that you use?" Percentages shown represent marketers who rated each tactic a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.”