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State of InboundState of Inbound Marketing:Marketing:2010 Reportp
Mike VolpeVP Marketing @HubSpot
Adam BlakeMIT Sloan - MBA StudentVP Marketing @HubSpot
Twitter: @mvolpeMIT Sloan - MBA StudentTwitter: @myapb
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Report Methodology
• Follow-up to our 2009 report• 231 new responses• Diverse range of industriesDiverse range of industries• Many different size companies• Full report: http://hub.tm/Inbound2010
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Major Findings in 2010 Report
1. Inbound marketing delivers lower t l d th tb dcost per lead than outbound
marketing2. Social media and blogs are
expanding in the marketing budgetexpanding in the marketing budget3. Businesses close real customers
ith i l di d blwith social media and blogs
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Inbound MarketingInbound Marketingvs
Outbound Marketing
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Inbound is 60% Lower Cost Per Lead
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Inbound Marketing is More EffectiveCost Per Lead Rating
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Outbound Marketing is Less EffectiveCost Per Lead Rating
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Inbound Marketing Is More Important
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Trends in Budgetsd S diand Spending
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Outbound Spending Decreasing
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Inbound Marketing Budgets Increasing
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Success Drives Investment in Inbound
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Small Companies Do More Inbound %
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Telemarketing, Paid Search Decrease
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Changes inB i Bl iBusiness Blogging
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Blogging More Often Drives Results
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Most Business Blogs Post Weekly
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Changes inS i l M di M k tiSocial Media Marketing
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Changes in Social Media Landscape“How important are these services to your business?to your business?
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Social Media is for Leads and Sales
Source: survey of hundreds of businesses: HubSpot.com/ROI
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Social Media is for B2B and B2C
Source: survey of hundreds of businesses: HubSpot.com/ROI
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The Best and Worstf 2009from 2009
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“Best Things” from 2009
Source: survey of hundreds of businesses: HubSpot.com/ROI
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“Worst Things” from 2009
Source: survey of hundreds of businesses: HubSpot.com/ROI
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How to Put All the Pieces Together?
d.j.k. on flickrd.j.k. on flickr
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HubSpot Puts the Pieces Together
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What’s HubSpot?
• All-in-one Marketing SoftwareO 2 100 t i 3• Over 2,100 customers in 3 years
• 110+ employees, lots of MIT gradsp y , g
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Blog & Social Media
• Business Blog Software
• Blog Analytics• Blog Analytics• Social Media
Monitoring• Social MediaSocial Media
Publishing
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Search Optimization
• Keyword Grader• Link Grader
Page Grader• Page Grader
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Lead Generation
• Landing Pages• Lead Intelligence
Lead Alerts• Lead Alerts• Visitor Profilingg
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Competitor Tracking
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Marketing Analytics
• Assess the effectiveness of your marketing on a campaign-by-campaign level
• Optimize resource allocation to maximize sales
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Proven ROI by 2,100+ Customers
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads g p
www.HubSpot.com/ROI
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Q & AQ & AFree trial of HubSpot:www.HubSpot.com/free-trial
Mike VolpeVP Marketing @HubSpot
Adam BlakeMIT Sloan - MBA StudentVP Marketing @HubSpot
Twitter: @mvolpeMIT Sloan - MBA StudentTwitter: @myapb