Download - Startups & Twitter
Startups & Twitter
Social Media Strategy
5 questions
http://www.getsocialpr.com/2010/06/five-question-you-want-to-answer-before-launching-a-social-pr-program
By Rodger D. Johnson
1. What are you
looking for?
• Leadership
• Word of Mouth
• Awareness
2. Can you write
your social media
goal in one sentence?
Your goal sets the stage
to write actionable and
measurable objective
3. How will you know if your social media efforts work?• Set measurable objectives• Choose the right evaluation tools
4. Who’s responsible for social media engagement?• Who manages social engagement is not a difficult choice if the goal is clear
5. What are you offering to your customers,
stakeholders, etc?• You can create valuable contents if you understand your customers
thoughts, feelings, values, background, and perceptions
We are talking about people…
What they want
What they need
What kind of contents they want to share
THEM
We are talking about…
Transparency
Participation
Colaboration
WE
140 characters FollowingFollowers@Replies@Mentions#HashtagTrending TopicDMsRTs
Twitter allows you…• Announcing news & product updates• Having conversations & feedback loops• Creating evangelists• Humanize your brand• Listening to marketplace
Twitter best practices for Startups
http://www.k9ventures.com/2010/08/twitter-best-practices-for-startups/
By K9 Ventures
1. Quality not Quantity
- “Would my followers really care about this information?”
- Look for followers that are truly interested in your company, or your product, or what you have to say
2. Limit self promotion- Anyone who is following you on Twitter already knows about you. - They want to know just about major announcements, news, and/or press mentions - Your followers should feel informed, not bombarded
3. Announcements/Service Updates
- Make announcements about what is going on
- If you’re having problems, don’t be afraid to tell people that you’re sorry and working on fixing it.
4. Engage w/@Replies and RTs
- People like to be reTwitted
- @Replies are a great way to engage with specific followers without bombarding all your followers
And…5. Monitor your brand and listen to your followers
6. Do not spam
7. Stay classy
8. Be real
Thank you!