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How to pitch …
Andreas Jurgeit, PhDStart-up Weekend Zürich, Pitch Bootcamp
2015 04 29
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Hi everyone, a few words about myself
scientist
VC
biotech BD&L
feel free to connect - https://ch.linkedin.com/in/andreasjurgeit
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Before you pitch … ask yourself:
WHY?
Objectives: funding, team, network ...
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Before you pitch … ask yourself:
What?The one message you want everyone to get
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Who?
Before you pitch … ask yourself:
…and why should they care?
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Pitches of all sorts & flavours
• elevator pitch – 1:1 or 1:n @ 30 – 60 sec
• the casual pitch – 1:1 or 1:n @ up to 5min
• the investors pitch – 1:n or n:n @ 10-15min
• the sales pitch – 1:N
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The MVP (minimal viable pitch)
Who are you? - your skills- your passion
Problem / Need / Pain - questions- numbers
Solution- be simple- logical - Clever- quantifiable, if you can (e.g. 500% faster and 90% cheaper)- USPs …. the magic
What do you want? - e.g. which skills do you need in your team to make it happen, funding, etc ……
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fancier techniques ….
tell a story
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share your vision
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rhyme*
(*) I have yet to experience that
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ask a question
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cold hard FACTS
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one word equity
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Do whatever you feel comfortable with, but always remember to:
1. connect2. focus on topic (pain, value)3. intrigue (curiosity)
The majority won't remember your pitch but you want them to
remember you.
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1. Everybody compiles a pitch: 3minutes2. Find a partner, not familiar with your idea/pitch3. Pitch to your partner – 1 minute4. The Partner can ask questions – 1 minute5. I randomly pick you ,to pitch your partners idea – 1min
time to re-pitch
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A pitch is never perfect
Pitch
ResultFeedback
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Further Resources & Inspiration
How to pitch to a VChttp://de.slideshare.net/Gina_Evans/how-to-pitch-a-vc-3735461
Tips on how to pitchhttp://de.slideshare.net/PPresentation/tips-on-how-to-pitch
resources & images used:The Art of Pitching, Jean-Pierre Vuilleumier, CTI Invest• http://upload.wikimedia.org/wikipedia/commons/2/25/Baseball_pitching_motion_2004.jpg• http://media.tumblr.com/450a8d13c2d070774680758dd151840a/tumblr_inline_miqtxz9Obi1qz4rgp.png• http://www.gigglefinger.com/wp-content/uploads/2012/10/together-we-can-rule-the-universe.jpg• https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQ8opaauK5Rn2Fy277bTsRfBJFAgdyMOsMrxvlzsM0T1DamOlPc0A
and other random images found using google image search …..