Transcript
Page 1: Startup 101 - On Structure, Equity, and Avoiding Legal Headaches

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UNIVERSITY OF NEW HAMPSHIRE

Startup 101

Paul C. Remus Devine, Millimet & Branch, P.A.

[email protected] 603.669.1000

Page 2: Startup 101 - On Structure, Equity, and Avoiding Legal Headaches

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Paul C. Remus

Yale College B.S. (Physics) University of Michigan Law School J.D.

Page 3: Startup 101 - On Structure, Equity, and Avoiding Legal Headaches

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POPE

Planning 1. Written Business Plan Organization 1. Choose Entity 2. Define Founders’ Relationships in Writing Positioning 1. Funding – Written Subscription Agreement 2. Goods/Services – Written Contracts/License 3. Employees – Written Employment & Nondisclosure Agreements 4. Intellectual Property – Patents, Trademarks, Trade Secrets Exit 1. Sell Company – Written Purchase & Sale Agreement 2. IPO

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Planning 1. Written Business Plan – 3 years

• What do you plan to do? • What will it cost?

• Where will you get the money?

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Organization 1. Choose Entity A. Sole Proprietorship – Register Trade Name with State

• No Limited Liability – Get Insurance • Not Perpetual • Difficult to Raise Capital • No Separate Entity

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Organization 1. Choose Entity B. Corporation

• Limited Liability • Perpetual • Raise Capital by Selling Shares (Borrowing) • Separate Entity (including for taxes) See Subchapter S – Limited Utility • Corporate Law – Well Defined Structure • Formalities – Why God Created

Lawyers/Accountants

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Organization 1. Choose Entity C. Limited Liability Company (LLC)

• Limited Liability • Perpetual • Raise Capital by Selling Shares (Borrowing) • Separate Entity (not for taxes) • LLC Law – Much More Flexible • Formalities – Why God Created

Lawyers/Accountants

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Page 8: Startup 101 - On Structure, Equity, and Avoiding Legal Headaches

Organization 2. Define Founders’ Relationships in Writing –

Shareholders/Members Agreement • Who is the “Big Dog” • What are rules for selling shares/units to outsiders?

Rights of First Refusal?

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Positioning 1. Funding – “See Dick raise money. See Dick violate

securities laws. See Jane visit Dick in the Big House.” • Public Offering of Securities Rules • Federal/State Exemptions Regulation D – accredited investors (rich people) Blue Sky Laws • Subscription Agreement • Offering Circular

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Positioning 2. Goods/Services

• Bill of Sale • Service Contract versus • License – preserves rights in software

3. Employees – Employment Agreement & NDA NDA – Two Keys

• Not disclose • Not use for anything other than employment Employment Agreement – Assignment of all IP to Company

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Positioning 4. Intellectual Property Protection

• Trademarks – means to identify services or goods (i) some rights obtained by using • Copyrights – expression fixed in a tangible medium (i) most rights obtained by fixation • Trade Secrets – keep process or formulas secret (i) no disclosure so harder for competitors to reverse engineer (ii) less expensive Problem: Three or more people can’t keep a secret and once

it’s gone – it’s gone • Patents – no rights until patent issues (i) Patent Bar – one year after public disclosure or “on-sale”

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Patent Take-aways • No positive rights, only negative (i) stop others from making, using or selling • Just because something is patentable does not mean it is

commercially valuable

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Page 13: Startup 101 - On Structure, Equity, and Avoiding Legal Headaches

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Page 14: Startup 101 - On Structure, Equity, and Avoiding Legal Headaches

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Page 15: Startup 101 - On Structure, Equity, and Avoiding Legal Headaches

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Page 16: Startup 101 - On Structure, Equity, and Avoiding Legal Headaches

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Page 17: Startup 101 - On Structure, Equity, and Avoiding Legal Headaches

Exit 1. Sell Company

• Written Purchase & Sale Agreement

2. IPO

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