Download - Starting With Bad PowerPoint
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Fred Johnson
C&W 2009, UC Davis
Session a3
6/19/09, 9:30 - 10:45 AM
Starting with
Bad PowerPoint
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1. Slideware creates poor slide-audience relationships.
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2. Slideware creates good slide-audience relationships,
if we defy the templates it provides.
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3. Slideware can be used as a viable new media tool,
if we understand it in terms of other
visual storytelling tools like film and comics.
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4. Maybe slideware should play a key role
in your new media course.
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by Peter Norvig
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“Four score and seven years ago...”
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“Four score and seven years ago...”
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“...our fathers brought forth on this
continent a new nation, conceived in
Liberty, and dedicated to the
proposition that all men are created
equal...”
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“...our fathers brought forth on this
continent a new nation, conceived in
Liberty, and dedicated to the
proposition that all men are created
equal...”Image Swiped @ SethGodin.com
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by Daniel Radosh
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by Daniel Radosh
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EPIC FAIL
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Seth Godin Edward Tufte
Slide Therapy 101
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Garr Reynolds Nancy Duarte
Slide Therapy 102
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Image Swiped @ SethGodin.com
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Ppt Made Me?
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Relationship?
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Relationship?
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Relationship?
StopMeaninglessClipart!
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• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
Bullet Points
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• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
Bullet Points
Relationship?
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Relationship?
Audience =
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• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
Bullet Points
Speaker?
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• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
Bullet Points
Speaker?
Image Swiped @ GreenPrompt.com
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Images from EdwardTufte.com
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“Talking about pollution in Houston? Instead of giving me four bullet points of EPA data, why not show me a photo of a bunch of dead birds, some smog and even a diseased lung? Amazingly, it’s more fun than doing it the old way. But it’s effective communication.” -Seth Godin
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StopPollution!
“Talking about pollution in Houston? Instead of giving me four bullet points of EPA data, why not show me a photo of a bunch of dead birds, some smog and even a diseased lung? Amazingly, it’s more fun than doing it the old way. But it’s effective communication.” -Seth Godin
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“Talking about pollution in Houston? Instead of giving me four bullet points of EPA data, why not show me a photo of a bunch of dead birds, some smog and even a diseased lung? Amazingly, it’s more fun than doing it the old way. But it’s effective communication.” -Seth Godin
by ndanger @Flickr
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(from Garr Reynolds)
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(from Garr
Reynolds)
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Pollution in Houston
Impact on Wildlife
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Pollution in Houston
Impact on Wildlife
by ndanger @Flickr
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Pollution in Houston
Impact on Wildlife
by ndanger @Flickr
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from Garr Reynolds
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+ Use Handouts
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Next Step?
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Next Step?
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Next Step?
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SequenceRoland Barthes
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Roland Barthes
Anchorage
& Relay
Floating Chain
of Signifiers
+
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A Floating Chain
of Signifieds signifier/[to infinity]
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
signifier/[to infinity]
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by Georgie Sharp @Flickr
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by Georgie Sharp @Flickr
signifier/[to infinity]
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
signifier/[to infinity]
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A Floating Chain
of Signifieds
“...text is meant to fix the
floating chain of signifieds in
such a way to counter the
terror of uncertain signs.”
signifier/[to infinity]
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
signifier/[to infinity]
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The Invisible Author
by Georgie Sharp @Flickr
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The Invisible Author
by Georgie Sharp @Flickr
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AnchorageWords and Context
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Relay
by Brian Dunlay @Flickr
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Relay via Design
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by Nosromoo @Flickr
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clouds by by taivasalla @Flickr
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Evaporation
Condensation
Precipitation
[The Water Cycle]
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SequenceKuleshov and Film
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Hitchcock on the Power of
Shot-Reverse Shot
Clip from Fletcher Markle’s A Talk with Hithcock
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anticipation/revision
The Kuleshov Effect
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mis
e en
sce
ne
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mis
e en
sce
ne
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mis
e en
sce
ne
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mis
e en
sce
ne
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mis
e en
sce
ne
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mis
e en
sce
ne
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mis
e en
sce
ne
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mis
e en
sce
ne
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Anchorage
Relay
Kuleshov Effect
Active Audience Through
Active Sequencing
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Note: Re-sequencing Images
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SequenceMcCloud and Comics
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Scott McCloud
Closure
Sequential Art
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“Sequential Art”
“Closure”
all comics images from McCloud’s Understanding Comics
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“Sequential Art”
“Closure”
all comics images from McCloud’s Understanding Comics
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by ndanger @Flickr
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Drury Theatre, 2005
Streetcar Named Desire
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Relationship
+ Concept
+ Sequence
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ApplicationSequence and Visual Composition
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1. Moment to Moment
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Moment to Moment 1
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Moment to Moment 2
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Text
Carolyn
Porco
Speaking of the
Cassini Probe
to Saturn
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Landing
on Titan
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Landing
on Titan
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Landing
on Titan
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Landing
on Titan
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Landing
on Titan
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3. Subject to Subject
within one
scene or idea
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Subject to Subject
(Within One Idea)
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Realism is Experimental
From Wikimedia Commons
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Realism is Experimental
From Wikimedia Commons
<<--Not this way.
dbaltzer.com
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Realism is Experimental
From Wikimedia Commons
<<--Not this way.
This way.--> [ ]
dbaltzer.com
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5. Aspect to Aspect
outside time, in one
place, idea, or mood
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Aspect to Aspect
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Evaporation
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Evaporation
Condensation
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Evaporation
Condensation
Precipitation
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Evaporation
Condensation
Precipitation
[The Water Cycle]
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Evaporation
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Evaporation
by skycaptaintwo @Flickr
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Evaporation
by Sir_Iwan @Flickrby skycaptaintwo @Flickr
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Evaporation
by Sir_Iwan @Flickr by Slightlynorth @Flickr by skycaptaintwo @Flickr
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Evaporation
by Sir_Iwan @Flickr by Slightlynorth @Flickr by law_keven @Flickrby skycaptaintwo @Flickr
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4. Scene to Scene
across space
and/or time
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Scene toScene
Across Space and Time
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1945
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MODERN 1945
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MODERN 1945 PoMo
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I’m
probably
out of
time...
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...which is why I’ve put a bunch
of classroom suggestions on the
back of the handout, for your
consideration.
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1. It’s bad.
2. It’s good.
3. It’s new media.
4. It’s got great potential for teaching.
Relationship + Concept + Sequence
Roland Barthes: Anchorage and Relay
Film: The Kuleshov Effect
Comics: Sequential Art, Closure, Transitions
Summary:
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END