Starting a Broadcast Program
Don Goble Ladue Horton Watkins High School [email protected] @dgoble2001 Evaluation code: 3713
What do you want to be?• Full broadcast class? • Morning announcements – everyday? Once a week? Twice a
week? • TV studio – do you have one? Do you want to make one?
Where do the funds come from? • Adding raw video to print stories? Mobile journalism? • TV Magazine show? • Weekly show? • Bi-monthly show? • Monthly show? • Multimedia short news packages as often as possible? • Only online distribution? Who hosts your online publications
now? How do they manage video? • Closed Circuit or Cable Access TV? – do you have a local
channel that will air your students’ work? If so, how often? • Longer format documentaries or film? – are you interested in
building past simple news packages?
Mission/Ethics
• Will your program have a mission statement?
• What will your ethics policy be?
• What will you stand for?
Curriculum
• JEA modules • Video Coach • 99% online • Beg, borrow & steal
Curriculum
• Master one skill at a time
• News packages • Storytelling
Deadlines
• Students will work up until the deadline
• Set it earlier than needed
• Major consequence if missed
Video production
• Students take lead, but...
• Do some yourself too!
• Copyright
• Curate online training
Create a brand
• LHS-TV & Films • Logo/shirts/poster • Builds mentality
Set expectations
• “Worked on” first show for 6 weeks when I was hired
• Cancelled the show
• Modeled what I expected
Check in !
?
Live broadcasts
• Cover all sports?
• Copyright issues
• Morning News
Morning newscasts
• Daily • Bi-weekly • Weekly
Broadcasts
• Multimedia presence
• Monthly
• Outlets?
• Production schedule
Production schedule• Teams
• Beats
• Story ideas
• Assigning stories
• Draft scripts/storyboards
• Shooting deadline
• Final deadline
• Post-mortem
Student leaders
• Executive Director
• Chief Editor
• Web Editor
• Social Media Coordinator
• Head Writer
TV Studio
• Space?
✴ Full studio?
✴ Old Classroom?Closet?
• Set
✴ Curtains
✴ Desk
✴ Backdrop
• Lights
• Sound
• Canon
• Panasonic
• DSLR
• iPhone or mobile devices
Cameras
•Headphone Jack
• Audio Inputs
• Sound Control
Essentials for Video Cameras
•Manual Iris
•White Balance
• 3 CCDs (3 chips = higher quality recording)click here for more
equipment info!
• Handheld – Radio Shack $50
• Wireless Lavalier $600+
• Boom $170+ & pole $200
• No mic = get close!
Microphones
• Libec at B & H photo $160
!
!
• Magnus at B & H photo $80
Tripods
• SD Card – Class 10, 8GB or more
!
• Headphones – use ear buds
Media & Headphones
Funding
• Budget
✴ Beginning, Repair, Replacement, Upgrades
✴ Software
✴ Training
• Come with solutions!
!
Contests
• Contests get exposure for students work
• Sounds good to administrators
• Can be very political
• Find after - don’t produce for
Gauge success
• Tell powerful stories
• Real-world projects
• Website Analytics
• Highly selective universities
• Media literate citizens
Intrinsic motivation
“Mr. Goble I think I’m done”
You have only just begun!
Are YOU proud of your work?
End result
• People speak positively about program
• Rarely turned down for interviews
• Learn more than broadcast journalism, they learn life skills
Publication models
JEADigitalmedia.org !
Blog post: Factors to consider when starting a Broadcast Journalism program
Don Goble Ladue Horton Watkins High School [email protected] @dgoble2001
LHS-TV & Films website
