START THE SALES ATTRACTION WITH AN AWESOME CONTENT
Online Marketing Strategy | Content Management | Social Media
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A GUIDE TO SOCIAL MEDIA MARKETING AND SERVICE PACKAGE
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5 COMPONENTS OF THE SOCIAL MEDIA MARKETING
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The engine is to create content that’s your target audience care about
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ONLINE MARKETING STRATEGY
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Start with your goal to define the core content theme
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TARGET AUDIENCE
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Focus on the actual people, not the companies they work for
Who do we want to be associated with, influence and engage?
Job Title …………………………………………………………………….. Roles and Responsibilities……………………………………………… Company Size……………………………………………………………… Industry……………………………………………………………………… Location…………………………………………………………………….. Budget………………………………………………………………………. !Motivating factors…………………………………………………………. Expectations……………………………………………………………….. Pain Points………………………………………………………………….. Role in the Purchasing Process………………………………………… Understanding of Your Products and Services……………………… Needs met to ensure a purchase………………………………………..
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CONTENT MANAGEMENT
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Create content that educate, inspire action and showcase your expertise
EDITORIAL CALENDAR
RESEARCH
GENERATE IDEAS
IDENTIFY KEYWORDSPlan your tasks.
Learn what your audiences care about.
Understand your customer’s search.
Generate ideas that sets you apart.
PLUG MODEL
PRODUCE CONTENT
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SOCIAL MEDIA PLATFORM
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Choose social media platforms that are aligned with your core objective
BRAND AWARENESS LEAD GENERATION LEAD NURTURING SALES GENERATING
SLIDESHARE
YOUTUBE
TELEPHONE
StrongModerateWeak
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Status update limited to 140 characters
750
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•Track quality of likes •Showcase your expertise •Post articles relevant
industry
DON’TS•Assume lead generation
will happen over night •Only content about you! •Fill your page with ads
DO’SBoost post
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Status Updates limited to 700 characters
86.5
790,000
•Publish updates regularly •Employee participation •Showcase your expertise •Post articles relevant
industry
DON’TS•Assume lead generation
will happen over night •Repetitive content •Don’t contact just anyone
DO’S
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Tweets are limited to 140 characters
271
2
•Post tweets regularly •Set up lead generation
cards
DON’TS•Assume lead generation
will happen over night •Repetitive content
DO’S
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YOUTUBE
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Ideal video length is 3 minutes
1
630,000!
•Publish case study videos •Showcase company culture
DON’TS•Assume lead generation
will happen over night •plain advertising •Repetitive content
DO’S
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SLIDESHARE
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Sharing professional presentations, articles, white papers and infographics
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•Original content •Showcase expertise •Showcase company culture
DON’TS•Boring content •plain advertising •Irrelevant content to
your audience
DO’S
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MEASUREMENT
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KPI checklists for successful B2B content marketing and social media
All of the KPI measurements should results in higher Company Awareness, No. Of Business Leads from Social Marketing, Customer Satisfaction, Customer Loyalty and Direct Sales
OUR CONTENT WRITING SERVICES
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FULLY MANAGED CONTENT WRITING SERVICES
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We tell your story without boring your audience to tears
ARTICLE BLOG WHITE PAPER PRESENTATION
COPY WRITING SOCIAL MEDIA E-BOOK MAGAZINE
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HOW IT WORKS
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5 steps to customize awesome content for your business
PLANWork with your team to identify topics, subject matters, tone, emotion and communication style. Also agree on the source of information (external / internal)
RESEARCHConduct desk research, identify relevant trends, construct discussion guide and conduct interviews
PRODUCEDraft storyline, write content and filling details to produce an article
FEEDBACKGet your feedback and make revision as appropriate
DELIVERSubmit final edition
Prior to the content creation process, we recommend to have an in-depth discussion on buyer persona of your target audience , your brand characteristics and content theme
© Canvassco 2014
KEY PEOPLE: ACCOUNT DIRECTOR
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Marketing Strategist | Content Planner | Presentation Designer
PORNPRAPUN SRIYOTHA (SIA)Experienced B2B market researcher. Worked with MNCs and Thai conglomerate to define market expansion strategy in various industries across South East Asia. She loves to create presentation, write blog and turn complex information into compelling story. Check our her work at our blog.
EXPERIENCES
PUBLISHED CONTENT
• Telecommunications (growth strategy for global leading telecom leader) • Health-related products (medical compression stocking, vitamin & dietary
supplements, functional F&B and etc.) • Industrial products (engine and generator set, steel, chemical products, wastewater
treatment, lightning protection system, structured wiring system and etc.) • Retail/FMCG (sport wear, roof tiles and etc.) • Agricultural machinery (market entry strategy) and financing strategies (hire-purchase) • Building Materials (roof & wall materials, steel structure, insulation products and etc)
• Published white paper and articles for industry analysis. Recent papers include; - A Paper on Renewable Energy in South East Asia (2012) - How to Access Growth Options For Your Business (2013) - Thailand B2B Marketing and Branding Guidebook (2013) - How to Determine the Size of Your Market in Thailand (2013) - 3 Steps To Win Valentine’s Days the Marketing Way (2013) - B2B Branding (Thai Version) (2014) - Thailand Healthcare Market Snapshot (2014) - AEC Strategy: The Potential for Thailand to Be ASEAN Fashion Hub (2014) - Islamic Tourism: Thailand Needs Strategy To Capture Muslim Travellers (2014)
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KEY PEOPLE: SENIOR PROJECT MANAGER
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B2B Market Researcher | Copy Editor | Content Creator
NAVNEET MADAN (NEET)A young marketing enthusiast who performs the role of Business Consultant, Project Manager and full-time Writer. She has over five years experience in content marketing specifically for mobile and digital data management. Navneet is also a copy editor who takes boring topic and turns it into story-telling content.
EXPERIENCES
PUBLISHED CONTENT
• Telecommunications (Law, policies, international benchmark and economic aspects industry)
• Service Industry (Online travel industry) • SMEs (conducted face-to-face interviews with service industry company and
quantitative survey with their customers) • E-Commerce industry (Analyze the market share of online store and analysis on the
decreasing popularity of brick and mortar stores) • Information Technology and IT Outsourcing (Analysis on Business and IT
Disconnection within a company and Impact on IT Outsourcing on Firm performance)
• Published white paper and articles for industry analysis. Recent papers include; - Adoption of New information Economics for Informational System Development
in Modern Day Call Center (2014) - An Analytical Model of Web Server Load Distribution by Applying a Minimum
Entropy Strategy (2013) - Regulations on Implementation of Small Cell in Thailand (2013) - Broadband Wireless Access (BWA): Spectrum Reframing in Thailand (2013) - The Impact of Customer Satisfaction on Online Purchasing: A Case Study
Analysis in Thailand (2014) - Estimation of Commercial Value of Spectrum: The Approach Adopted in
Thailand (2014)
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KEY PEOPLE: BUSINESS ANALYST
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B2B Market Researcher | Content Creator | In-depth Interviewer
GODCHAPAN SUTHISOPAPANGodchapan is specialized in in-depth discussion and qualitative analysis. She works with clients in automotive, retail, agriculture and industrial machinery industry for B2B market research. Godchapan is also a blog writer focusing on industries that she specialised on.
EXPERIENCES
PUBLISHED CONTENT
• Published white paper and articles for industry analysis. Recent papers include; - Thailand furniture market snapshot (2014) - Thailand retail market. The new hype on community mall (2014) - Fast food market snapshot in Cambodia, Vietnam, Myanmar and Lao (2014) - Herbal industry market snapshot (2014) - Customer satisfaction survey for agricultural machinery (2014) - Retail market study in Thailand: Key success factors (2014)
• Automotive project (advertising tracking, car clinic project ) • Agricultural machinery (conducted face-to-face interviews with farmers for
customer satisfaction survey and local dealers for spare parts pricing collection) • Retail (conducted in-depth interviews with retailers/wholesalers for fashion cloth
and accessories as well as shoppers in order to generate new business model idea for a client)
• Industrial machinery (conducted desk research and feasibility analysis for market expansion strategy)
• Columnist writer for AU journal
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NEED MORE INFORMATION?
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Check out our website and also the blog section for awesome stuff
For More Information, please do not hesitate to contact us !Tel: 02 627 3081 Email: [email protected] Web: www.canvassco.com