Download - Starbucks Ventures into New Territory
![Page 1: Starbucks Ventures into New Territory](https://reader035.vdocuments.us/reader035/viewer/2022062810/56815cc5550346895dcac7cf/html5/thumbnails/1.jpg)
Matt WallaceKazandra King
Starbucks Ventures into New
Territory
![Page 2: Starbucks Ventures into New Territory](https://reader035.vdocuments.us/reader035/viewer/2022062810/56815cc5550346895dcac7cf/html5/thumbnails/2.jpg)
Inspired by Starbucks Opened January 1st
Only two locations in Seattle area
Less cookie cutter feelHave a more organic feelUses many recycled items as decorations in
store
Roy Street Coffee & Tea/15th Ave E. Coffee & Tea
![Page 3: Starbucks Ventures into New Territory](https://reader035.vdocuments.us/reader035/viewer/2022062810/56815cc5550346895dcac7cf/html5/thumbnails/3.jpg)
Roy Street Coffee & Tea/15th serves beer, wine, and more food
Stays open later
Starbucks is trying to attract the high end customer that may have ventured away.
Focuses on individuality
The Big Difference
![Page 4: Starbucks Ventures into New Territory](https://reader035.vdocuments.us/reader035/viewer/2022062810/56815cc5550346895dcac7cf/html5/thumbnails/4.jpg)
Starbucks tried similar strategy beforeUsing Roy/15th Ave. to rebuild image of a specialty brand
Caribou CoffeePeet’s Coffee & Tea
Seems to be doing alright but too early to tellCustomer reviews are positiveWill they make the same mistake?
Will It Work?
![Page 5: Starbucks Ventures into New Territory](https://reader035.vdocuments.us/reader035/viewer/2022062810/56815cc5550346895dcac7cf/html5/thumbnails/5.jpg)
Questions?
Sources http://www.reuters.com/article/idUSTRE6330N020100404 http://news.starbucks.com/article_display.cfm?article_id=2
97 http://seattletimes.nwsource.com/html/coffeecity/20102910
75_starbucks_opens_roy_street_cof.html