Download - Starbucks frappuccino Timsi gupta Sec B
![Page 2: Starbucks frappuccino Timsi gupta Sec B](https://reader035.vdocuments.us/reader035/viewer/2022062515/55cf085cbb61eb943c8b47f7/html5/thumbnails/2.jpg)
Content
• About the company• Product category• Starbucks Frappuccino• Market share of Starbucks
![Page 3: Starbucks frappuccino Timsi gupta Sec B](https://reader035.vdocuments.us/reader035/viewer/2022062515/55cf085cbb61eb943c8b47f7/html5/thumbnails/3.jpg)
Manufacturer: Starbucks Corporation
• Founded in 1971 in Seattle, WA• Largest coffeehouse company in the world• 21,536 stores in 65 countries and
territories, including 12,218 in the United Sates, 1,716 in China, 1,330 in Canada, 1,079 in Japan and 808 in the United Kingdom
![Page 5: Starbucks frappuccino Timsi gupta Sec B](https://reader035.vdocuments.us/reader035/viewer/2022062515/55cf085cbb61eb943c8b47f7/html5/thumbnails/5.jpg)
Ready to drink coffee US Market
2009 2010 2011 2012 2013 2014 2015 2016 20170.00
50.00
100.00
150.00
200.00
250.00
300.00
350.00
400.00
450.00
500.00
199.30 205.70238.60
286.50
350.40378.00
399.20417.80
433.60
RTD coffee market in US
Off-Trade volume in mn liters
Source: GMID
![Page 6: Starbucks frappuccino Timsi gupta Sec B](https://reader035.vdocuments.us/reader035/viewer/2022062515/55cf085cbb61eb943c8b47f7/html5/thumbnails/6.jpg)
Birth of Starbucks Frappuccino
• Introduced in 1996• Value Proposition: Ready to
drink
![Page 7: Starbucks frappuccino Timsi gupta Sec B](https://reader035.vdocuments.us/reader035/viewer/2022062515/55cf085cbb61eb943c8b47f7/html5/thumbnails/7.jpg)
“We were so confident of our product that we didn’t even test-market it,” -Schultz in his book, Pour Your Heart Into It.
![Page 9: Starbucks frappuccino Timsi gupta Sec B](https://reader035.vdocuments.us/reader035/viewer/2022062515/55cf085cbb61eb943c8b47f7/html5/thumbnails/9.jpg)
Starbucks market share
72%
15%
Market Share of Starbucks Corp in RTD coffee
Starbucks Corp
Monster Beverage Corp
WhiteWave Foods Co
Rockstar Inc
Campbell Soup Co
Illycaffè SpA
Private Label
Others
![Page 10: Starbucks frappuccino Timsi gupta Sec B](https://reader035.vdocuments.us/reader035/viewer/2022062515/55cf085cbb61eb943c8b47f7/html5/thumbnails/10.jpg)
Starbucks growth
2009 2010 2011 2012 2013 20140.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00 81.80 83.2079.20
70.60 68.7072.30
USA
![Page 11: Starbucks frappuccino Timsi gupta Sec B](https://reader035.vdocuments.us/reader035/viewer/2022062515/55cf085cbb61eb943c8b47f7/html5/thumbnails/11.jpg)
Frappucino growth story
2009 2010 2011 2012 2013 20140.00
10.00
20.00
30.00
40.00
50.00
60.00
70.0066.60 65.80
59.10
53.40
46.4049.30
RTD Coffee
![Page 12: Starbucks frappuccino Timsi gupta Sec B](https://reader035.vdocuments.us/reader035/viewer/2022062515/55cf085cbb61eb943c8b47f7/html5/thumbnails/12.jpg)
Frappucino market share
Starbucks Frappuccino49%
Starbucks23%
Monster15%
Market share of Frappuccino in RTD coffee
Starbucks FrappuccinoStarbucksMonsterInternational DelightRock Star RoastedBolthouse FarmsIllyPrivate labelOthers