Download - Starbucks Expands Beverages Menu
![Page 1: Starbucks Expands Beverages Menu](https://reader035.vdocuments.us/reader035/viewer/2022070303/54986078b4795959058b46da/html5/thumbnails/1.jpg)
EXPANDS THEIR BEVERAGE MARKET
![Page 2: Starbucks Expands Beverages Menu](https://reader035.vdocuments.us/reader035/viewer/2022070303/54986078b4795959058b46da/html5/thumbnails/2.jpg)
Starbucks history
• 12,500 Starbucks locations in US
• 4,500 Internationally (2011)
• Starbucks is present in 55 countries
• 1990-2000 new store everybusiness day
71-87 87-10 10-Present
![Page 3: Starbucks Expands Beverages Menu](https://reader035.vdocuments.us/reader035/viewer/2022070303/54986078b4795959058b46da/html5/thumbnails/3.jpg)
Starbucks Alcohol Related Venture
• Currently 25 stores serving booze
• Seattle was the first location
• Extensive market research planned prior
• Need for larger locations
• Changed menu items to compensate pallet
![Page 4: Starbucks Expands Beverages Menu](https://reader035.vdocuments.us/reader035/viewer/2022070303/54986078b4795959058b46da/html5/thumbnails/4.jpg)
New Alcoholic beverages offered
• Largest coffee chain worldwide
• Lures evening dinners
• Capitalizes on their later hours of business
• Bar free environment
• Alcohol $5 beer, $7-9 wine
• Must acquire liquor licenses/insurance
• Bartender/Chef Labour costs increase
• Not suitable for all locations
PROS CONS
![Page 5: Starbucks Expands Beverages Menu](https://reader035.vdocuments.us/reader035/viewer/2022070303/54986078b4795959058b46da/html5/thumbnails/5.jpg)
Fast food adding booze to the Menu!
• http://youtu.be/Y0sSYIgSwBQ
![Page 6: Starbucks Expands Beverages Menu](https://reader035.vdocuments.us/reader035/viewer/2022070303/54986078b4795959058b46da/html5/thumbnails/6.jpg)
SourcesTwitter:
@thatkidneemz/@_Zyble/@_KeesWeese/@JRDND0R3G0
Facebook:
Zyble/JRDND0R3G0/Kees Anthony Trump Wees/Naim Hinnawi/ Humber Marketing Group