About Starbucks● First Store

● Howard Schultz

● The Third Place

Target Market● Primary Target

● Total Business

● Annually

Target Market ● Secondary Target

● Total Business

● Annually

My Big Idea Starbucks Computer Lab

Reach Target Market● Social Media

● Traditional adverting

● Google Adwords

Budget● Starbucks

● Annual Budget

Budget● Digital Marketing

● Traditional Marketing

● Computers

Measure

Profit