Download - Star Wars Rogue One Media Case Study
Case Study – Star Wars Rogue One
BY ELLA BROWN
Producer•Producer – Simon Emanuel
•British highly exclaimed producer
•He also produced Star Wars: The Force Awakens, Harry Potter and the Prisoner of Azkaban and The Dark Knight Rises
Production Companies•Production company- Lucasfilm•Many other companies contributed in different areas such as casting, SFX, promotions and technology
Development Writer – Chris Weitz and Tony Gilroy
Casting – Jina Jay
Financing – Budget not yet released but estimated to be $120 million- $150 million which is considerably cheaper than The Force Awakens which had a budget of $200 million (estimated that $40-$50 million will be spent on marketing)
Genre/storyline – (Set just before the New Hope)
Jyn Erso, a Rebellion soldier and criminal, is about to experience her biggest challenge yet when Mon Mothma sets her out on a mission to steal the plans for the Death Star. With help from the Rebels, a master swordsman, and non-allied forces, Jyn will be in for something bigger than she thinks. Jyn Erso is the daughter of bounty hunter Bobo Fett.
Director•Director – Gareth Edwards•Also directed Godzilla, Monsters and In the Shadow of the Moon•Nominated for 1 Primetime Emmy•Has not directed that many films – majority of his work is documentaries such as Hiroshima, Dive to Bermuda Triangle and Seven Wonders of the Industrial World
Talent Actors (stars) – Felicity Jones (Jyn Erso), Riz Ahmed (Bodhi Rook), Mads Mikkelsen (Galen Erso)
Cinematographer – Greg Fraser
Music director – Alexandre Desplat
SFX/VFX - Chris Corbould, Neal Scanlan, Roger Guyett and Patrick Tubach
Marketing - Lead actress Felicity Jones has appeared in lots of magazine articles and has done interviews including appearing on the cover of Entertainment, few months before the official release of the film which is 16th December 2016.
Social Media - Twitter
Posters
Official Trailer https://www.youtube.com/watch?v=frdj1zb9sMY
Teaser Trailer:
https://www.youtube.com/watch?v=Wji-BZ0oCwg
Interview with Gareth Edwards:
https://www.youtube.com/watch?v=tQsaEJMQ2wk
Toys - Merchendising deal with Hasbro
Stills for Official Website
Video Games
Cinema - Odeon named Rogue One as December 2016’s Best Film
Distribution Rogue One is being distributed by Walt Disney Studios and is available in IMAX, 3D and 2D
Logistics - Release Dates
Exhibition and Exchange
Exhibition 3 types-
Cinema - Odeon, Vue and Empre have Rogue One advertised already
2. DVD Release is expected April 2017