Download - Star group corporate presentation
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STAR AGRO MARINE EXPORT PVT LTD
CORPORATE PRESENTATIONSeptember, 2015
among the first Indian frozen seafood facilities to launch 100% ‘hand crafted shrimp’ to the world markets
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Agenda
• Corporate - Factsheet• Key Milestones• Added Facilities• Product Capabilities• Facilities• Accreditations / Certifications• Key Differentiators• Practices - sustainability ,
ethical• Social Responsibility• Going forward
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Confidential Information, The information contained herein is subject to change without notice.
Corporate - Factsheet
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Confidential Information, The information contained herein is subject to change without notice.
Factsheet
Founded in 1998
People
450 PeopleOrganization
Presence
IndiaUSAUK
Group
• Star Agro Marine Exports (P) Ltd
• Star Aqua International• Star Agro Marine Foods Ltd• Star Agro Marine Inc
Farms and Factory
@
• 4 farms in Nellore district • 94 ponds with 10 tons of
HO shrimp per harvest per pond
• CP Feed, Avanti Feed, India, BAP Dec 2014, BAP mid 2016
• 4800Sqmt factory running 2 shifts and 24*7
• 9000MT per year processing capacity
Contact Details
FoundersShaik Abdul AzizShaik Abdul Jaleelexperts in sourcing and exporting sustainable shrimps, manufacturing, aquaculture farming and Hatchery production
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Completeness Of Our Offering
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Sourcing, Seeding & feedingresponsible breeding, using best in class feeds
Farmingresponsibly cultivating, harvesting, processing & packaging premium value-added white shrimpv
Processingramped up for an increased output of 10,000 metric tons per year including an in-house hatchery & doubling farm supply base to 400 hectares.
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Packagingfast, accurate & reliable multi-head weighing machinery permitting a vast array of packaging options (white label and otherwise)
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Logisticsmarketed & managed via our downstream wholly owned sales entities in the UK & North America with strong alliances and partnerships globally
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Partnershipsa diverse and enduring history of relationships across the globe, getting a
thumbs-up from discerning customers in the UK, Europe, USA and the Middle East
Social Responsibilitycommunity outreach programs, social-ethical practices & economic balance
Eco Friendly Practicesactive concern for the environment, health &
safety , welfare compliance
Quality and CertificationsGAA/BAP Farm and Plant Standards and wide
array of certifications
Sourcing / Supply Chainmanage all facets of our supply chain
ensuring continuity - supply, quality and reliability
A Sustainable Ecosystem
Built on strong foundation of trust and
empathy
among the first Indian frozen seafood facilities to launch sustainable shrimp to the world markets
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COMMITMENT TO QUALITY
• A team of genuine, passionate people
• Dedicated to total quality control management
• Commitment to high efficiency, focused service, sound ethics and environmental concern in everything we do
• Responsibly farmed and processed products using best aquaculture practices
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Business Development
Operations, Sales and Customer Care
Farming (seed, feed. harvest) and
Sourcing
Business Development
Operations, Sales and Customer Care
Star Agro Marine, Inc - USA
Star Aqua International -
India
Star Agro MarineFoods Ltd - UK
Processing & Packaging, Storage
and Export
Star Agro Marine Exports (P) Ltd - India
Organization Structure
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Confidential Information, The information contained herein is subject to change without notice.
Key Milestones
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Milestones
Founded By Shaik Abdul Aziz, Shaik Abdul Jaleel
1998
2002
State of art IQF Cooking & Freezing Facility. Expanded to Americas
2005
Purpose built production facility – Created STAR AGRO MARINE EXPORT LTD
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Total Quality Control Management – Certifications include BRC, SEDEX, Best Aquatic Practices
2008
2010
Started Direct Marketing of sustainable shrimp products to Big Box, Traditional Retail and Major Food Service Operators
2012
Launched Wholly Owned Sales Logistics Subsidiaries in UK & Americas
2015
Star Agro Marine Export Limited – Remains India’s largest, most passionate hand producers of premium farmed white shrimp
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Additional processing capacity of 10,000 metric tons per year Adding in-house hatchery
Doubling farm supply base to 400 hectaresAdded Facility
State of the Art high risk shrimp production facilityA total separation between high & low care production zones
Fast, accurate & reliable multi-head weighing machinery permitting a vast array of packaging options
New Sales and Marketing Strategies
Strengthening UK & Americas operations via strategic sales, marketing and logistics, technology intervention (mobile app for order–deliver-pay cycles, Microsoft Dynamics
ERP)
NEW ADDITION – HIGH RISK FACILITY
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Confidential Information, The information contained herein is subject to change without notice.
Added - Highlights
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KEY HIGHLIGHTS OF HIGH RISK FACILITY
• Automated production and packing• Very minimal human intervention• A multi 48-head wiegher • Packing in retail bags down to 200gm and
upwards to 10kilos• Unique octo frost freezing process
minimizing clumping• Rainfall chilling reducing water circulation• Positive air pressure and air filtration system
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Vision
• To become a 4 star BAP accredited and integrated producer of farmed warm water shrimp offering full traceability from feed through to the finished product.
• Focus on continuity of quality and supply, commercial and market trends, sustainability, ethical, environmental and with a high level of service and the willingness to work with our customers in support of their needs and requirements.
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Confidential Information, The information contained herein is subject to change without notice.
Product Capabilities
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Seed Testing before stocking
Batch wisefeed testing by the mill and at
farm
Tight control and adherence to farming guidelines, complete
traceability of the inputs.
SEED FEED DIRECT FARMER
Pre Harvest test by theInternal lab
FARM
Pre export testing in external Lab Positive release
PROCESSING PLANT
Antibiotic Free ProductsTo ensure pure, natural and delicious offerings, each product coming out of Star Agro is responsibly grown, handcrafted, sensibly processed, flash frozen within hours from the pond, and free from any chemicals, antibiotics, artificial growth hormones, or poultry and mammalian products in feed.
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OUR BRANDS - STAR
Shrimp• Cooked & Raw PDTO • Cooked & Raw PD• Raw PD Blocks • Cooked & Raw HLSO• Cooked & Raw Whole• Butterfly, EZ peel, Skewer • Marinade• Fresh Water• Black Tiger
Tailor made packaging design aligned to customer branding needs
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CAPABILITIES
• Head On for further cooking in the EU• Head On for Asian & Latin American markets• Needle Deveined Raw & Cooked Shrimps• Cooked In Shell, Hand Peeled SKUs• Skewered Dry & Wet Marinated SKUs• Shrimp Rings & Trays• Fresh water• Breaded & Battered (coming soon)• Par Fried / Tempura (coming soon)
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SUGGESTIVE RECIPES
• American Barbecued Shrimp• Spiced Grilled Shrimp and Okra• Grilled Lemon-Bay Shrimp• Prawns with garlic butter• Indian Grilled Shrimp with cilantro mint
chutney• Prawn Masala• Shrimp Jalfrezi• Shrimp Scampi Pasta• Shrimp Rava Fry• Shrimp Biryani• Shrimp in Wok• Indian Coconut Shrimp
and many many more from ‘Chef Lab’..
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TOP 5 CUSTOMERS - USA
• C&S Wholesale Grocers• Stavis Seafood• Safeway• Restaurant Depot Enterprises• Choice Canning Company, Inc
• CP Foods (UK) Ltd• The Big Prawn Company• Piranha Seafoods Ltd• Lyons Seafoods Ltd• Mohammed Gulistan Khan & Co. Ltd
TOP 5 CUSTOMERS - UK
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Confidential Information, The information contained herein is subject to change without notice.
Facilities
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Confidential Information, The information contained herein is subject to change without notice.
RESOURCES
People• Staff on payrolls - 450• Live-in Staff – 108• Quality Control & Assurance - 15• Lab / R&D - 3Infrastructure• 4800Sqmt factory running 2 shifts and
24hours*7days a week• 10000MT per year processing capacity• Raw Block (2 block freezers) =0.75MT/hour• Raw Peeled IQF New Giro =1.2MT/hour• Cooked IQF =0.6MT/hour
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SEED & FEED
• All Star Agro shrimp are meticulously sourced by our experienced team
• Seed testing before stocking in the farm Internal/external lab
• Best in class feeds from BAP mid 2016 CP Feed, Avanti Feed, India, BAP Dec 2014
• Feed testing by the mill and at farm level batch-wise internal lab
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FARMS
• All of our products are responsibly farmed and processed
• We use best aquaculture practices that conform to protocols exceeding The Food & Agriculture Organizations Global Food Safety Initiative benchmarks.
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PROCESS
• Cumulative 100 years of experience in sea food processing and marketing
RAW MATERIAL INTAKE
DEHEADING & CLEANING
PRE PROCESSING
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PROCESS
• High level of quality control ensures that our product is segregated and processed at our state of the art factory equipped with Steam Cooking Lines, IQF & Blast freezing, unique freezing technology, Flake Ice Makers plus modern Cold Storage with a racking system
GRADING
DEVIENING
INSPECTION
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PROCESS
GRADING AND SIZING
IQF FREEZING
COOKING CONVEYOR
• All of our products are responsibly farmed, and processed, using best aquaculture practices that conform to protocols of Food & Agriculture Organizations Global Food Safety Initiative benchmarks
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PROCESS
• We support GAA/BAP FARM & PLANT STANDARDS with current BAP & BRC certifications
TEMP CHECK
SORTING
PACKAGING
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PROCESS - PACKAGING
• Automated, horizontal, form/fill/seal poly bagging system to portion control packs down to 200gm and upwards to 10kilos
• Tailor made packaging design aligned to customer branding needs
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PROCESS – ADHERENCE AND QA
• ISO 22000:2005• USFDA • BRC (version 6)• BAP• SEDEX Social Ethical• HACCP
Independent product inspection services prior to shipment available
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PROCESS - EQUIPMENT
• Plate Freezers: Capacity 20 MT Daily• IQF Tunnels: 2 tunnels• Freezing Style:
• Block Freezing: 2 plates• IQF Freezing: 2 tunnels (high risk and
low risk)• Freezing Weight Capacity by Type :
• RHLSO Blocks: 20 tons /day• Raw Peeled Products IQF: 22 tons
/day• Cooked Products IQF: 12 tons /day
• Positive Air and filtration system in High risk
• Metal detection system
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PROCESS - SUPPLY CHAIN, LOGISTICS
• Exclusive fleet of refrigerated trucks and external cold stores, ensuring smooth and efficient transit
• Close working relationship with shipping lines to ensure safe passage to destination points
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Confidential Information, The information contained herein is subject to change without notice.
Accreditations and Certifications
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ACCREDITATION & CERTIFICATION
• Dedicated to quality, we pride ourselves on being a team of genuine, passionate people.
• We nurture an unwavering commitment to high efficiency, focused service, sound ethics and environmental concern in everything we do
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Confidential Information, The information contained herein is subject to change without notice.
Key Differentiators
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Confidential Information, The information contained herein is subject to change without notice.
Complete lifecycle Solutionso Uncompromised product
matching to specification and delivery
o Paramount Qualityo Startup attitude and ever
evolvingo Innovative attitude to
product and factory development
3600 sea food
services
People and Processo We follow a strict code of conduct that
is grounded in respectful treatment of our colleagues & workers
o Our fair & thoughtful employee framework is in perfect accord with ILO conventions & SEDEX monitoring of our sustainable & ethical supply chains
o We align to customer code of practices
SUSTAINABLE Product Range
Perfected and Certified Products o Responsibly farmed and
processed using best aquaculture practices that conform to protocols exceeding” The Food & Agriculture Organizations Global Food Safety” initiative benchmarks
PEOPLE AND PROCESS
KEY DIFFERENTIATORS
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Confidential Information, The information contained herein is subject to change without notice.
Practices – Ethical, Sustainable & Socially Responsible
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ETHICAL & SUSTAINABLE
• Active concern for the environment, health & safety at work
• Our employee framework is in perfect accord with ILO conventions
• SEDEX monitoring of our sustainable & ethical supply chains include all stake holders in the start group eco system
• Social-ethical practices & economic balance
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SOCIALLY RESPONSIBLE
• Community Welfare Scheme
• HAAC Trust
• Local Community Support Projects
• Free Medical Aid For Staff and the Needy
• Education Sponsorship For Deprived Children & Higher Education Students
• Interest Free Loan For Employees
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Confidential Information, The information contained herein is subject to change without notice.
Going Forward
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GOING FORWARD
Utilizing Additional Facility• New facility exclusively focused on high risk
shrimp production• A total separation between high & low care
production zones
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GOING FORWARD
New Sales and Marketing Strategies, Technology Intervention• Strengthen our UK & North America operations
via strategic sales, marketing and logistics• New product line – fresh water shrimp,
fisheries• Technology Intervention - Mobile app for
order–deliver-pay cycles, Microsoft Dynamics ERP
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THANK YOU
THANK YOU
INDIAStar Agro Marine Exports Pvt. Ltd.Nellore, Andhra Pradesh, India
UK Star Agro Marine Foods LtdUnit 3 Fallings Park Industrial EstatePark Lane Wolverhampton UK – WV10 9QA
USAStar Agro Marine Inc133 N San Gabriel Blvd., Suite 204, Pasadena, CA 91107