Download - Stanford
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Becoming Networked Nonprofits:
What Nonprofit Leaders Need to Know to Succeed in Age of Connectedness
Beth Kanter, Author, Blogger, and Trainer Beth’s Blog
September 11, 2012
The 2012 Nonprofit Management Institute
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Beth Kanter
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Learning Objectives
Network Mindset
Maturity of Practice
Mindful Social Media
One action step
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Stand Up
Is Your Nonprofit Using Online Social Networks for Social Change?
Photo by net_efekt
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Stay standing if your organization is using networks and social media effectively and getting measurable results?
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My nonprofit tech work begins ….
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Photo by Steve Goodman 2007
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2012
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2012
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Social Change is Increasingly Network-Centric
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The connectedness of living in a networked, mobile world is part of our every day lives. These technologies are having a profound impact on the way nonprofits communicate with stakeholders, and deliver programs. It is also changing the way leaders lead nonprofits. Remember: Disruption can be both our friend
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Share Pair: Over the past five years, how has connectedness impacted the way your organization
delivers programs, communicates with stakeholders, or does it work?
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Modified illustration by David Armano The Micro-Sociology of Networks
With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
NGO
Change from the Inside Out
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With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
Staff
Networked Nonprofits
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A Network Mindset: A Leadership Style
• Openness, transparency, decentralized decision-making, and collective action.
• Listening and cultivating organizational and professional networks to achieve the impact
• Leadership through active participation. • Sharing control of decision-making • Communicating through a network model,
rather than a broadcast model
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Leading With A Network Mindset: Shift From Push To Pull
SF Goodwill's CEO, Debbie Alvarez-Rodriguez
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Leading With A Network Mindset
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Leading With A Network Mindset
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Understand, Feed, and Tune Your Networks
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The Networked CEO
Open and accessible to the world and building relationships
Making interests, hobbies, passions visible creates authenticity
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27
One CEO Tweet = 1,000 by Staff
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Your Professional Network: Redundant Connections
InMap (http://inmaps.linkedinlabs.com/)
Source: Meg Garlinghouse, LInkedIn
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InMap (http://inmaps.linkedinlabs.com/)
Be the Broker in the Structural Hole
Source: Meg Garlinghouse, LInkedIn
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Tweets links related to organization’s mission and work as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions.
Blending Network Strategy With Communications Strategy
From CEO to
CNO
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SEEK SENSE SHARE Identified key blogs and online sites in issue area Scans and reads every morning and picks out best
Summarizes article in a tweet Writes for Huffington Post
Engages with aligned partners Presentations
Networking Is Dynamic Learning
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Share Pair: Are you leading your nonprofit with a “Network Mindset”? What are the benefits?
What are the challenges?
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If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have
to keep moving forward.”
Inspiration
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Crawl Walk Run Fly
Time Investment Link Social to Communications
Objective
Integrated Content Strategy
Integrated Multiple Channels
Culture Change Social Media Policy Engage Influencers and Partners
Network Building
Basics Small Pilots for Insights and Practice
Best Practices in Tactics Tangible Results
Reflection, Continually Improve Results
Becoming A Networked Nonprofit: Maturity of Practice Model
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If you are crawling, what does it look like? What do you need to get to the next level? If you are walking, what does it look like? What do you need to get to the next level? If you are running, what does it look like? What do you need to get to the next level? If you are flying, what does it look like? How can you keep flying?
Four Corners of the Room CRAWL WALK
RUN FLY
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Share Pair: Where is your organization in terms of the indicator for measurement? Crawl, Walk, Run,
or Fly …
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Themes Categories Indicators INTERNAL CULTURE Networked Mindset
Institutional Support Communications Strategy
CAPACITY Hours Expertise Channels MEASUREMENT Analysis Tools Adjustment EXTERNAL LISTENING Brand Monitoring Relationship Mapping Influencer Research ENGAGEMENT Ladder of Engagement Responsiveness CONTENT Integration Social Optimization NETWORK Networking and Networking Building Collaboration with Partners
Social Fundraising IMPACT METRICS Reach Engagement Influence Thought Leadership
Results (Activity, Behavior Change, Financial)
Best Practices and Metrics Differ
for Crawl, Walk, Run,
Fly
Detailed Indicators, Metrics, and Practices
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Denial
Fear
Confusion
Delight
Data Informed
Creating A Data Informed Culture: The
Five Stages of Measurement Acceptance
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Denial
I don’t have the time to measure. It’s an art, not a science –
so why bother
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Fear
What if my strategy or program doesn’t
show success?
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Confusion I know I should measuring our social media and network, but not sure what or
how?
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Delight Hey check out
these cool charts and graphics!
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Data Informed
Successful networks and
social media start with measurement
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Denial
Fear
Confusion
Delight
Data Informed
Where is your organization?
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Data-Informed Not Data-Driven
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What does a data informed culture look like in a
nonprofit?
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It starts from the
top!
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More time think about that the data, then collect it
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Tear down those silos and walls
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DoSomething.Org’s Fail Fest
Why did it fail? What did we learn? What insights can use next time around?
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Crawl Walk Run Fly
Lacks consistent data collection
Data collection consistent but not
shared
Data from multiple sources
Org Wide KPIs
No reporting or synthesis
Data not linked to results, could be wrong
data
System and structure for data collection
Organizational Dashboard with
different views, sharing
Decisions based on gut Rarely makes decisions to improve
Discussed at staff meetings, decisions
made using it
Data visualization, reporting, formal reflection process
Becoming A Networked Nonprofit: Maturity of Practice Model - Measurement
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Becoming Data-Informed: Change Is Easy
With Baby Steps
• Begin at the end – discuss and identify
results
• Curator of metrics
• Use experiments to help you evolve
• Get started with a small data collection
project that is high priority in your
organization
• Learn from your results
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Becoming Data-Informed: Change Is Easy
With Baby Steps
• Begin at the end – discuss and identify
results
• Curator of metrics
• Use experiments to help you evolve
• Get started with a small data collection
project that is high priority in your
organization
• Learn from your results
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Mindful Networking or
Mind Full Networking?
Photo by pruzicka
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Managing Your Attention Online: Why Is It An Important Networking Skill?
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A few quick assessment questions
Add up your
score: # of YES answers
Self-Knowledge Is The First Step
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1. When you open email or do social media tasks, does it make you feel anxious? 2. When you are seeking information to curate, have you ever forgotten what it was in
the first place you wanted to accomplish? 3. Do you ever wish electronic information would just go away? 4. Do you experience frustration at the amount of electronic information you need to
process daily? 5. Do you sit at your computer for longer than 30 minutes at a time without getting
up to take a break? 6. Do you constantly check (even in the bathroom on your mobile phone) your email,
Twitter or other online service? 7. Is the only time you're off line is when you are sleeping? 8. Do you feel that you often cannot concentrate? 9. Do you get anxious if you are offline for more than a few hours? 10.Do you find yourself easily distracted by online resources that allow you to avoid
other, pending work?
Self-Knowledge Is The First Step
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0…1…2…3…4…5…6…7…8…9…10 Source: Lulumonathletica
Mindful Online………………………………………………………..Need Help Now
What’s Your Attention Focusing Score?
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• Understand your goals and priorities and ask yourself at regular intervals whether your current activity serves your higher priority.
• Notice when your attention has
wandered, and then gently bringing it back to focus on your highest priority
• Sometimes in order to learn or deepen
relationships -- exploring from link to link is permissible – and important. Don’t make attention training so rigid that it destroys flow.
Source: Howard Rheingold NetSmart
What does it mean to manage your attention while your curate or other social media tasks?
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What are some techniques that you can use to help you or staff stay focused while networking online or managing your staff?
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Manage Your Attention, Not Just Your Time Visualize on Paper Establish Rituals Reflection Manage Electronic Distractions Manage Physical Space Just Say No
A Few Tips
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Source: Bandragirl: http://bandragirl.tumblr.com/
To establish new attention habits, start small, find a place in your routine for new behavior and repeat until paying attention has become a habit.
Share Pair: What one small change will you try?
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Flickr Photo by John K
One Minute of Silence: What is one idea that you can you into practice next week? Write on an index card with your email address,
win my next book!
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Thank you!
www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twitter