Download - Sports PR Lecture #2, 9 9-14
Sport PRLecture: 9/9/14
University of CincinnatiBy Jackie Reau
Sports Discussion:Ray Rice cut by the Ravens
Group Project Overview
MLB All Star Game PR Plans
Group Project Assignments
#1: Home Run Derby#2: Pepsi Block Party#3: MLB All Star Fan Fest#4: 5K Race
Group Project Expectations*Objective tied to a business objective*Target audiences*Key messages*Tactics (special event, social media, media relations, PR stunt, etc.) must have three*Timeline of Activity*Budget
PR PlanIn-Class Exercise
Assignment: Press ReleaseDue in class on September 16
Details for the press releaseWHO: University of Cincinnati Coach Mick CroninWHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters CincinnatiWHEN: February 5th before the UC vs. Pittsburgh men’s basketball gameWHERE: Fifth Third Bank Arena*Add a quote from Coach, BBBS rep or NCAA rep
Other helpful hints*Add your name, email and phone as contact*Use Cincinnati as your dateline*Write a headline*Provide a call to action (How to buy tickets to the game)*Proof read
Current Event Quizzes
Next Week:
Guest Speaker:Jeremy MartinUC Digital Media Director
Three questions for Jeremy
Next Week:
Guest Speaker:Jeremy MartinUC Digital Media Director
Three questions for Jeremy