Download - Sports PR, Class Lecture, 10.18.11
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Sports Public RelationsLecture: 10.18.11
University of CincinnatiBy Jackie Reau
Current Events Quiz
AssignmentsGame Wrap Discussion
Press Release
Michael Anderson
Public Relations ManagerCincinnati Reds
@MANderson_PR
Sports Media
Define the various outlets
*Local TV*National TV
*Daily/Weekly Newspapers*Magazines
*Local Sports Talk*National Sports Talk
*Bloggers*Websites
Managing Media
Managing Media
*Build a relationship, your list*The media alert
*Deliver creative, proper communication, be timely
Class Exercise: In Five Minutes
Write a pitch you will deliver to a media representative in your market
over the phone to cover your Pink Ribbon promotion
Assignment:
Create a media list in excel with a minimum of 20 media contacts
using the provided template