Download - Sponsorship program ppt
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Presented by: Soumitra Kisku
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What is Sponsorship?
• Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals.
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Types of Sponsorship
• Event Sponsorship
Event sponsors receive an impressive set of perks that no other presenters or exhibitor receives.
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Title Sponsorship
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Activity Sponsorship
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Media Sponsorship
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Educational Sponsorship
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Developing a sponsorship program
• Analyze the current situation• Define the sponsorship objectives• Agree the strategy• Develop the tactics• Define the target audience• Consider what resources are needed to make
the sponsorship a success
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Why sponsorship?
• Enhancing Image/Shaping Consumer Attitudes• Driving Sales• Creating positive publicity/heightening
visibility• Differentiating from competitors• Helping with good "Corporate Citizen" role• Enhancing business, consumer and VIP
relations
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