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PRESENTED BY : - GUIDED BY :-
VARUN K PATEL PROF. KALPESH GANOTRA
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Name of company : vkp pvt ltd.
Name of product : mobile phones
Founder of company : Varun K Patel
Year of establishment : 2012Headquater of company : Karjan
Tag line : hear it & speak
it
E-mail address : [email protected]
Website:www.vkpmobile.com
mailto:[email protected]:[email protected] -
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nokia ,
samsung,
karbon ,
Micromax Reliance
Intex
Sony erricsonmotorola
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Vision :
Exceed our clients satisfaction and provide service tothem.
Mission:
"We are a global communications leader powered by a
passion to invent and an unceasing commitment to
advance the way the world connects. Our
communication solutions allow people, businesses andgovernments to be more connected and more mobile."
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Outsourcing are a specific type of managedservice which involves
the transfer of people and/or assets from the
served to the serving organization . It helps our company in Access to technical
expertise and competencies.
Also in areas like Improved network
performance and efficiency. They outsourced in other countries of asia
like japan, singapore,pakistan,srilanka etc .
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About 20% of VKP mobiles value comes fromthe combination of its digital TV boxes andwireless networking equipment businesses.
The company is entertaining bids fromprivate equity firms for these businesseswhich could raise about $4.5 billion (in cash).This would lead to 40% of our company valuecoming from its cash. The company's stockperformance will be highly dependent onperformance mark .
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Threat of new entrants:
The barriers to entry in the
mobile phone industry is high
because any new entrantswill need high investments
in R&D, technology and
marketing in order to competewith the established
organisations
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Power of suppliers:
Although VKP mobiles rely on its suppliers to supplyequipment for their advanced mobile phones thereare actually a number of large equipment makers,which they could switch to.
Powers of buyers:
The power that customers have is rising because ofthe increasing number of choices in the mobile
telecommunication industry.
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Threats of substitutes products
Mobile phones have become an everyday necessityin peoples lives because of the important functions
that they can do and are all available in just onehandset. So threat is very large here .
Competitive rivalry:
There is also very little differentiation between thecompetitors which means any new smart phones inthe market . Intense competition from largecompanies such as; Apple, HTC, Blackberry, SonyEriccson and LG, etc .
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Political Factors
Political/Legal environment are usuallyconsidered as one because they are enforced
by the nations government. It is vital forVKP operation because different nations withtheir respective government have differentPolitical/Legal platforms respectively; VKP
operating on global level must abide toground rules and regulation in differentmarkets of host countries around the world.
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Economic Factors
Economy in tells the production and consumption of goods
and services. As far as VKP is concerned, the economicsystem is critical as it can control what the organization isto produce, how it should produce and the category ofrecipient who should use their end products.
On one hand, aspects of international trade is importantfor VKP being the global supplier of mobile phones and onthe other hand, the knowledge concerning the nations
economic status (Type of economic systempracticed, Inflation rate, level of employment
and exchange rate) is equally as important to realize futureplans for personal and financial safety together withenhancing entrepreneurship.
http://www.mbaknol.com/managerial-economics/causes-and-effects-of-inflation/http://www.mbaknol.com/managerial-economics/factors-influencing-exchange-rates/http://www.mbaknol.com/managerial-economics/factors-influencing-exchange-rates/http://www.mbaknol.com/managerial-economics/causes-and-effects-of-inflation/http://www.mbaknol.com/managerial-economics/causes-and-effects-of-inflation/ -
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Social Factors
Socio-culture focuses on how VKP blends in withcomponents in a society; that is culture, socialclass, lifestyle and demographic and
psychological factors making up the society. VKPoperates in a diverse number of culture and alllevels of social class simply because differentmodels are frequently released to satisfy allindividuals despite their difference in race,
nationality, religion, income level or beliefsamong each other. Mobile phones can easilyadapt to any culture and can be used to supportdifferent aspects and existing patterns ofIndividuals lifestyle or behavior.
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Technological Factors
Technology change defines how fasttechnology advances. Being the predominate
medium by which we get things done;technology as a process, in terms of mobilephones defines the way we make contact.Not only does it helps shape culture but also
changes other aspects within and/or outsidethe organization.
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We provide low cost and attractive lookhandset.
Provide to long battery life with one time
charge. Provide good service and 2 yr warranty
period.
Customer use 3 sim card in one handset.
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motorola
Nokia
Samsung
Tata
reliance
Ideavideocon
profitlow high
Mar
ketshare
high
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