YouTube Video Network
TV vs. ONLINE VIDEO
Media consumption is changing. Younger generations tend to consume more video
content online than on TV.
TV vs. Online
14-29 yrs 134 min
218 min
Source: Comscore, AGF, GfK, ARD, ZDF, Germany
YOUTUBE
Source: YouTube
80% of YouTube traffic from outside the US!!!
>1 >6 billion unique user
hours of video views monthly
HUNGARIAN SOCIAL LANDSCAPE
Source: MediaQ 2013 autumn survey
acebook 4 600 000
YouTube 1 495 000
Instagram 460 000
Registered users
<30 Demography on YouTube
Regular visitor
HUNGARIAN VIDEO PLATFORM AWARENESS
Source: NRC
YouTube 81%
IndaVideó 11% Videa
8%
YouTube 88% IndaVideó
31%
Videa 30% Spontaneous
awareness
PROFESSIONAL MANAGEMENT How do channels stand out from the crowd?
There is a vast amount of know-how behind engaging channels, on the fields of programming, production, viewer activation, call to actions, video-, metadata-,
image-, and channel optimization. Special Effects Media is a YouTube specialist.
Special Effects Media is a contracted partner* of Google with a network status (Multi Channel Network) with access to admin tools that allow the highest level
of YouTube channel management and optimization.
MULTI CHANNEL NETWORK
* Google Ireland Limited – Special Effects Media Limited 22.10.2013
ADVERTISER FRIENDLY CONTENT
Within Special Effects Media video network content is guaranteed advertising friendly, quality content. No cat videos.
DEMOGRAPHY
YouTube is a real youthful social channel, it’s users are typically younger than 30 years old*. This is a demography that is increasingly hard to reach with traditional tools.
* Source: MediaQ 2013 autumn survey
There is several million video views per month within the reach of Special Effects Media video network.
REACH
Among our channels
PORTFOLIO
YOUTUBE PRODUCT PLACEMENT
We offer product / brand placement opportunity on Hungary’s most exciting YouTube channels.
This is not advertising- We only deal with
placements where the product / brand becomes integral part of the content and the nature of the
content allows the organic placement of the given product / brand.
After learning about the product to be placed, we
will offer relevant channels and content.
YOUTUBE CPV CAMPAIGNS
To increase the effectiveness of the product placement, it might worth setting up a supporting
video advertising campaign besides.
On YouTube it is possible to advertise on a CPV (cost per view) base, where payment is only
required after ads that really have been viewed.
A CPV campaign could of course be highly effective with or without a product placement campaign as
well.
OUR OFFER
Enquire with your unique product placement or video advertising campaign and we prepare a custom offer about placement on the most
suitable YouTube channels.
CONTACT
speceffectmedia.com Gergo Szabo CEO & Co-Founder Special Effects Media hu: +36303996129 uk: +447538704455 [email protected]
