The elevator pitch
Telling a stranger about your speaking topic or
yourself... ...in 60 seconds
The elevator pitch
Is it even possible to tell a compelling message in
1 minute?
The elevator pitch
It’s possible to tell one in fewer than 140
characters, actually.
The elevator pitch
How to make a pitch or speech memorable?
1.Simple
1.Simple
Simple?
1.Simple
The curse of knowledge
1.Simple
You are a student and you’re writing an article for the school newspaper.
What headline would you use for this story?
“All teachers are required to attend workshops each year to keep up with the latest educational methods. When they join this annual event tomorrow, the focus will be on how social media affects student’ attention span. Though students will stay at home, teachers will have many stories to share.”
1.Simple
“School is off tomorrow!”
1.Simple
At the end of the 19th century when the car was invented, it wasn’t easy to explain what it was...
1.Simple
...”a steam-driven engine that transports people fast” sounded way too complex
1.SimpleSolution:
”horseless carriage”
2.Unexpected
2.Unexpected
Which are the 3 biggest economies in the world? (in descending order)
1.European Union, China, USA 2.China, European Union, USA 3.China, USA, European Union 4.USA, China, European Union
Or: really?
2.UnexpectedOr: who would’ve
thought?!
2.Unexpected Is it, really?
“Our company wants to forge new economic opportunities that will sustain and grow jobs in the face of significant global challenges”
2.UnexpectedOr: I wouldn’t have
guessed
2.UnexpectedOr: another perspective
3.Concrete
3.Concrete”I speak about energizing the audience and help them achieve their goals.”
”My approach is bold and I deliver an innovative way of helping minority groups.” Type in chat:
Concrete?
3.Concrete
• Use figures: ”I’ve spoken about this topic to 82 groups”
• Use known names: ”Angelina Jolie was our goodwill ambassador”
• Use proportions: ”They grew faster than Google did in their first two years of operation”
• Give an example of what you do, or say ‘Do you remember in the news when... Well, I was dealing with that issue on a daily basis”
4.Credible
4.CredibleAuthentic?
4.Credible
•Type in chat: What makes you a credible speaker?
You, as a person
(Esther: let’s show these one by one)
4.Credible
• Your company's reputation • Your academic background • Your personal knowledge • Your publications or online presence • Authenticity (general/situational)
You, as a person
(Esther: let’s show these one by one)
4.Credible
4.Credible
4.Credible
Let’s put here the formula from the Coke presentation, abou the coefficient, OK?
5.Emotional
5.Emotional
Remember the scary Twitter story?
- [Anger] - Outrage - [Sadness] - Fear
5.Emotional
Which emotion does this trigger?
5.Emotional
”It’s humbling to know that my work changes people’s lives.”
”When I deliver a 30-minute talk, most of what I say is forgotten. But I managed to convince only one kid not to do drugs as a result, it’s worth it.”
6.Story
Forget Hollywood. Remember the Tweet. Anything can be a story.
6.Story
Type in chat: What makes a story?
6.Story”A few days ago I met a colleague, he looked at me and said...”
”When I was at university, I thought I’d never be a speakers. But then I had this amazing professor...”
”Last time I met a government official, he asked me: don’t you just want to let this issue go? So I said...”
The 6 elements
