Social Media Audit Industry Report - Banks
Introduction• This is a Social Media audit of the Top 5 Banks
in South Africa.• The time frame of the data analysed is from the
9th September – 9th October 2013.• The Social Media Channel analysed for the audit
is Facebook.• The data source for the report is all from the
Facebook Likes and People talking about this tab.
• The metrics that were analysed for this report are Fans and Engagement.
Standard Bank
Standard Bank
Standard BankStandard Bank reached peak performance on the 18th
September because of the Ultimate Braai master content.
Peak Performance
Nedbank
Nedbank
NedbankNedbank reached peak performance on the 6th October
because of the ‘Zahara – Phendula Tour content.’
Peak Performance
Capitec Bank
Capitec Bank
Capitec BankCapitec reached peak performance on the 26th September
because of the Release of the Capitec App.
Peak Performance
ABSA
ABSA
ABSAABSA reached peak performance on the 9th September
because of the ABSA Currie Cup .
Peak Performance
FNB
FNB
FNBFNB reached peak performance on the 19th September because of the ‘Did you know’: Street Art Fact update.
Peak Performance
Fans
Fans
FansInsights
• FNB is the bank with most Fans on Facebook.
• 84% of FNB fans are South African.
• 86% of ABSA fans are South African
• 88% of Capitec Fans are South African.
• 86% of Standard bank fans are South African
• 90% of Nedbank Fans are South African
FansInsights
There are 9.6 million South African Facebook users
This graph illustrates the % of South African Facebook users who are fans of the banks
FNB Absa Capitec Standard Bank
0
0.5
1
1.5
2
2.5
3
3.5
4
4.53.9
1.3
0.80.6
Banks
%
Engagement
Engagement Rate
Engagement
• FNB has the highest “People talking about this” score.
• FNB only engages with 1.9% of their Fans.
• ABSA has the 2nd Highest “People talking about this score”.
• ABSA engages with 2.8% of their Fans.
• ABSA has the highest engagement rate.
Insights
• Johannesburg is the most popular city in the Banking industry on Facebook.
• People aged 25 – 34 are the most popular demographic in the Banking industry on Facebook.
• On average a bank in South Africa engages with 1.7% of its Fans.
• Most Banks use Facebook as a promotional tool and for customer service.
END
