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RESEARCHMETHODOLOGY
ASSIGNMENT
WORK
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TOPICyTO STUDY THE
PERCEPTION OFSTUDENTS TOWARDS
DIFFERENT TELECOMSERVICE PROVIDERS.
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FEATURES PROVIDED BYVARIOUS
TELECOM SERVICE PROVIDERS:
yTARIFF PLAN
y
STRONG NETWORKySMS PLAN
yVALUE ADDED SERVICES
yCHEAPER CALL RATES
yCLARITY OF VOICE
y
ETC.
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Research refers to the systematicmethod consisting of enunciating
the problem, formulating thehypothesis , collecting the data,
analyzing the facts and reachingcertain conclusions towards theconcerned problem.
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OBJECTIVES OF A RESEARCH:y Here, the main objective of conducting a reseach
are :
y To gain familiarity with a phenomenony To Portray accurately the characteristics of
various Telecom Service Users.
y To determine the frequency with which something
occurs or with which it is associated withsomething else.
y To test a hypothesis of a relationship betweenvariables.
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* To find out the truth which is hiddenand which has not been discovered asyet.
* To discover answers to questionsthrough the application of scientificprocedures.
* To test a hypothesis of a causalrelationship between variables.
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PROCESS OF RESEARCHy FORMULATING THE RESEARCH DESIGN.y LITERATURE SURVEY.y DEVELOPING OF WORKING HYPOTHESIS.
y PREPARING THE RESEARCH DESIGN.y DETERMINING THE SAMPLE DESIGN.SIMPLE RANDOM SAMPLING.EXECUTION OF THE PROJECT
ANALYSIS OF DATA
HYPOTHESIS TESTINGGENERALIZATION & INTERPRETATIONPREPARATION OF THE REPORT.
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Research design is the conceptual structure withinwhich research is conducted , it constitutes theblueprint for the collection , measurement &analysis of data.
Methods of Research Design:1)Exploratory Research Design.
2)Descriptive Research Design.
3)Causal and experimental Research Design.
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Descriptive research studies are those which are
concerned with describing the characteristics of aparticular individual , group etc . The design insuch studies must be rigid & not flexible and focuson 6 following points:
1)Who 2)What 3)When4)Where 5)How 6)Why.
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DATA OF RESEARCH:y COLLECTION OF PRIMARY DATA:
y BY QUESTIONNAIRE
y In this method, information can be collected froma wide area in a comparatively short time withreasonable standard of accuracy.
y Here,the information is more authentic as it is in
respondents own hand-writing.
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QUESTIONNAIRE:y The collection of data through questionnaire is
one of the most popular methods used these days.
y A Questionnaire is a tool or device for securinganswers to the set of questions by the respondentswho fills in the form of questionnaire himself.
y The Questionnaire are normally arranged insequence depending on the nature of the study &are administered for a reply.
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CONTINUED..
FEMALE
58%
MALE
42%
DIVISION OF GENDER
FEM E
M E
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Segmentation of various services used by consumers
52.26%
5.26%5.26%
10.52%
21.04%
5.26%RELIANCE
IDEA
VODAFONE
AIRTEL
BSNL
DOCOMO
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Switchers vs Non switchers
switchers,
57.89%
non-switchers,
42.11%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
switchers non-switchers
Series1
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Appealing attributes for consumers
Call rates,
21.05%
Strong Network,
15.79%
Tariff Plan,
10.53%
Value added
Services, 5.26%
SMS Plan,
21.05%
More than two,
26.32%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Call rates Strong
Network
Tariff
Plan
Value
added
Services
SMS
Plan
More
than two
Series1
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DEMOGRAPHIC SEGMENTATION
USERS ACCORDING TO THIER EDUCATIONAL BACKGROUND
5.26%10.53%
26.32%57.89%
HSC SSC UG PG
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SAMPLING :y Sampling enquiries are becoming more & more
popular in all spheres , but they are specially
advantageous in case of social surveys.y Absolute accuracy is not essential.
y In large scale studies , averages are consideredfairly significant in any enquiry.
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HOW TO SELECT A SAMPLE:y Various practical considerations are;
y Universe: must be well-defined.
y Sampling Unit: The 1st decision is to be made aboutsampling unit.The unit must possess thecharacteristics of a good sampling unit.
y The process of Sampling: If a method of samplingother than simple random sampling leads to increasethe accuracy of results or reducing the cost of enquirythen it should be preferred.
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SAMPLE SIZE:y The sample must be of an optimum size i.e. it
should neither be excessively large nor too small.
y Technically, the sample size should be largeenough to give a confidence interval of desiredwidth & as such the size of the sample must be
chosen by some logical process before sample istaken from the universe.
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REPORT PREPARATION :yLogical analysis of the subject method.
yPreparation of the final outline.
yPreparation of rough draft.
yRewriting & polishing of rough data.
yWriting the final draft.
yList of final findings.
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52.26 % students use RELIANCE because ofits economic tariff plans.
10.52 %students use AIRTEL because of itsstrong network.5.26 % students use VODAFONE because ofits strong network and better VALUEADDED SERVICES.2
1.04 % students useB
.S.N.L. because itsnetwork is strong even in rural areas andcheap call rates5.26 % students use IDEA because of itsS.M.S PLANS5.26 % students use DOCOMO because ofits cheap call rates.
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REASONS OF SWITCHINGy 55% students switch from one subscriber to another
because of high call rates
y
30% students switch because of network problem.y 8% students switch for better value added services
y Rest 7% switch because of other reasons.
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LIMITATIONS OF STUDY
y Its geographical area is Lucknow only
y Study covers only students
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THANK YOU.y SONY VERMAyPRATIMA PANDEY
yPOONAM YADAV
y ARPANA SINGH
yMANSI NAYAL
y SWEETY RASTOGI
yARIJIT DEY