SONY 3LCD ProjectorSONY 3LCD Projector
Sales TrainingSales Training
Professional Display GroupBroadcast & Production System
Div.Sony Electronics Inc.
LCD Projector Marketing
Agenda
1. Why SONY for Projectors?2. Projector Application & SONY Line Up3. Product Roadmap4. 2H Price Change Summary5. Product Introduction6. Service & Support7. 2H End User Promotions
LCD Projector Marketing
1. Why Sony for Projectors?
Engineered to deliver the best images• Top priority for design staff
Bright, Accurate Colors (thanks to 3LCD)
High Performance on Basic Specification• Better value for price (lm/$) • Higher reliability• Value Added Feature (Easy Maintenance/Network/Wireless)
SONY Cosmetic Design Excellent Warranty
• Three years parts and labor • First year “hot swap” included, extended warranties
available
LCD Projector Marketing
First SONY’s Projector• VPP-2000E• X1 CRT type• Launch in 1973
First SONY’s LCD Projector• VPL-350• X3 A-Si LCD with VGA
resolution• Launch in 1994
Over 30 Years History in BPJ Biz.
2. Projector Application & SONY Line Up
The Right Tools for the JobThe Right Tools for the Job
Road WarriorEntry Step Up
Wireless Network Installation (Mid) Installation (Large)
LCD Projector Marketing
FY07
En
try
Ste
p U
p
CX21: 2100lm XGA
EX3: 2000lm, XGA
ES3: 2000lm SVGA
CS21: 2100lm SVGA
EX4: 2100lm XGA
ES4: 2200lm SVGA
Road
Warr
ior
Jun
Jun
CX61: 2500lm XGACX100: 2700lm XGA
Jul
3. Product Roadmap – 1/2
CX63: 3000lm XGA CX120: 3000lm XGAJul
CX125: 3000lm XGA, NWJul
CW125: 3000lm WXGA, NW
Oct
CX150: 3500lm XGA
Jul
CX155: 3500lm XGA, NW
Jul
$749
$899
$1,199
$999
$1,549
$1,749
$1,999
$2,049
$2,199
$749
$899
$1,799
Price base: MAP (=Estimated Street Price)
$1,549
>>> $699
>>> $799
>>> $1,399
>>> $1,599
>>> $1,899
$2,499
LCD Projector Marketing
FY07
Wir
ele
ss
CX86: 3000lm XGA, Wireless
CX76: 2500lm XGA, Wireless
Insta
llati
on
FX40: 4000lm XGA, NW
FX52: 6000lm XGA, NW
SX
RD
VW100/P; 800lm HD
$1,899
$2,399
FX52L: 6000lm XGA, NW, Lensless
$8,063
$7,313
$4,613
$9,499
3. Product Roadmap – 2/2
FX40L: 4000lm XGA, NW, LenslessFE40: 4000lm SXGA+, NWFE40L: 4000lm SXGA+, NW, Lensless
$4,163
$5,963
$5,513
>>> $2,299
>>> $3,699>>> $3,499>>> $4,999>>> $4,799
>>> $7,299>>> $6,899
Price base: MAP (=Estimated Street Price)
Discon in E/Dec
LCD Projector Marketing
4. 2H Price Change Summary
2Q ESP* 3Q ESP* Diff %
VPL-ES4 $749 $699 -7%
VPL-EX4 $899 $799 -11%
VPL-CX100 $1,549 $1,399 -10%
VPL-CX120 $1,749 $1,599 -9%
VPL-CX150 $2,049 $1,899 -7%
VPL-CX86 $2,399 $2,299 -4%
VPL-FX40 $4,613 $3,699 -20%
VPL-FX40L $4,163 $3,499 -16%
VPL-FE40 $5,963 $4,999 -16%
VPL-FE40L $5,513 $4,799 -20%
VPL-FX52 $8,063 $7,299 -9%
VPL-FX52L $7,313 $6,899 -6%
*ESP = Estimated Street Price
LCD Projector Marketing
Entry Installation – VPL-ES4/EX4
Ideal for K-12 Classrooms Brightness:
• 2,200 Lumens for VPL-ES4• 2,100 Lumens for VPL-EX4
Installation-friendly Flexible mounting, quiet, monitor out XGA model has Dual inputs 7 picture modes, 3 black level adjustments
Entry5. Product Introduction
LCD Projector Marketing
Road Warrior – VPL-CS21/CX21
Award winning stylish mobile tool Ideal for field sales and trainers 2100 lumens for both SVGA or XGA Easily packs in computer bag – 2” thick Quick start with full auto setup and focus Bright enough for any setting Quick exit with “Off&Go” – protects lamp
Road Warrior5. Product Introduction
LCD Projector Marketing
Step Up Installation – New C Series
VPL-CX100• Successor of CX61• 2700lm XGA
VPL-CX120• Successor of CX63• 3000lm XGA
VPL-CX155• 35000lm XGA with NW
function
VPL-CW125• 3000lm WXGA with NW
function• Delivery from Oct 07
VPL-CX125• Upper Model of CX125• 3000lm XGA with NW
function
VPL-CX150• 3500lm XGA
Powerful & Installable Compact Projector
Step Up
SONY’s first Wide Business Projector
NEWNEW
5. Product Introduction
LCD Projector Marketing
Which is better quality???
CyberShot DSC-W200 $349.99
1.2M Pixels
Note : prices are from SonyStyle.com
1.0M Pixels
α(alpha) DSLR-A100H $1,099.95
Imager & lens aperture size is so important for picture quality!Same thing can be applied for LCD projector?
>>> Of course, YES
LCD Projector Marketing
Key Features of New C Series -1/2
High Brightness, High Contrast and Crisp image
Easy Maintenance
Sony originalpanel Newly developed
optical engine
Newly developedhigh efficiency
lamp
Newly developedACF (Advanced
Crisp Focus) lens
Cover open Lamp
Filter
Conventional Lens
ACF Lens
No need to uninstall fromthe ceiling bracket!
0.79” XGApanel
(0.74” WXGAfor CW125)
+ =
LCD Projector Marketing
Key Features of New C Series -2/2 New Cooling System
Installation Flexibility• Direct On/Off• Tilt Free• Network Control / Maintenance / Content Delivery• Remote ID function• Side Shot
Improved exhaust air efficiency
Tilt free
Available for Network model onlySide ShotSide Shot
LCD Projector Marketing
Wireless Network – VPL-CX86/CX76
Ideal for Business Conference Rooms Bright: 3,000(CX86) & 2,500(CX76) lumens, XGA Wireless Presentation Functionality(11b/11g) Enhances collaboration, flexibility Easy to setup and use, highly secure Can also support network maintenance and
monitoring functions, “PJNet”
Wireless Network5. Product Introduction
LCD Projector Marketing
Mid-size Installation – VPL-FE40/FX40
4000 Lumens, for larger screens or more ambient FX40 is XGA, FE40 is SXGA+ (1,400 by 1,050
pixels) Can Display natively (only for FE40):
• SXGA+, SXGA, WXGA, 720P Advanced Design for Installation Uses
• Center lens mount• H & V lens shift• Power zoom and focus• Side Filter and Lamp access
First use of BrightEra™ Panels Lensless model available
• VPL-FE40L, VPL-FX40L
Installation(Mid)5. Product Introduction
LCD Projector Marketing
Large Venue Installation – VPL-FX52
Ideal for Larger venues• Bright: 6,000 lumens, XGA
Installation-friendly• Flexible mounting, quiet, changeable lens• Choice of inputs, monitor out, RS-232 control• Network Functionality (Control & Monitoring only)
Lensless model available• VPL-FX52L
Installation(Large)5. Product Introduction
LCD Projector Marketing
6. Service & Support – Standard Warranty
Standard Warranty• 3Y Parts & Labor with the exception of
Lamp(90days) Optical block (upto 2500 hours)
Sony Business Projector On-Time Support!• Call 877-350-3477 to resolve problems and report issues. • If the problem can not be resolved over the phone, and
provided the unit is in the 1st year of warranty, Sony will provide a loaner projector by next day air while the customers projector is repaired
Other Technical Support (for both customers & resellers)• Post Sales 800-883-6817 select option2, then 6
LCD Projector Marketing
6. Service & Support – Extended Warranty
Extended Warranty• Now available for 4 Year and 5 Year offerings• List prices range from only $199 up to $699
LCD Projector Marketing
6. Service & Support – Extended “On Time Support”
Extended “On Time Support”• Extend first year of Loaner support to 3, 4 or 5 years• List prices range from only $169 up to $429
LCD Projector Marketing
7. 2H End-user Promotion Program
End-user Choice MIR Program
TRADE WAY UP $50 Additional Rebate
VAIO Bundle Promotion
New C Series Package Promotion with Bracket (PAM-200)
Renewal
Continue
Promo End
Promo EndEnhanced program coming soon!
LCD Projector Marketing
1) End User Choice Mail-In-Rebate
Purchase a Sony “EX4”, “CX21” or “C Series” between Oct 1 and Dec 31, 2007 and choose from:• Cash Rebate – up to $150• Free Lamp – a $399 value based on MSRP
Applicable models[$100 or LMP-C162] : VPL-EX4[$100 or LMP-C163] : VPL-CX21[$150 or LMP-C200] : VPL-CX100, CX120, CX125, CX150, CX155, CW125
Change from 2Q MIR Promo :
Added VPL-CX21 & CW125, Removed VPL-ES4
AddedAdded
Renewal
AddedAdded
or
LCD Projector Marketing
2) Trade WAY Up Promotion
Sony has a trade-in website
http://sony.tradeups.com/AllPromotions.aspx
Trade and IT product, and receive a credit for purchase of Sony LCD Projectors or Public Display
Use the trade-in site between 6/15 and 9/30 2007, and receive up to $50 extra rebate toward the purchase of a Sony LCD Projector or Public DisplayIt’s easy!
It saves you money $$It’s your choice
Extended until 3/31
2008
Continue
LCD Projector Marketing
Any questions?
Let’s make a big success in 2HThank
You !