Download - Something has changed with Programmatic
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. Programmatic Reach
. Programmatic Access
. Programmatic Channels
. Programmatic Premium
. Contextual
· Zero Bounce Rate - Retargeting - Retargeting Avanzado - Dynamic Ads
. Performance
. Facebook Retargeting
· Video Pre-Roll . Video in Banner . Subskin
· Click-to-Download . Click-to-Call . Click-to-Call Plus . Geolocalizacion
· Data-Based Display Targeting . Audiences + DataDriven Media Buying
. Click-to-Play Video
. Click-to-Capture Opt-in
. Click-to-Survey
Headway Digital Programmatic Solutions
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YA NO PODEMOS PENSAR EN UNA SOLA PERSONA
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Ejemplos de formas dis:ntas • Prospectos de tal perfil, prospectos con tal otro perfil
• Consideracion: que vieron esto con esto otro, • Clientes:
-‐ Context: Weather
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Ejemplos de formas dis:ntas • Prospectos de tal perfil, prospectos con tal otro perfil
• Consideracion: que vieron esto con esto otro, • Clientes:
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Ejemplos de formas dis:ntas • Prospectos de tal perfil, prospectos con tal otro perfil
• Consideracion: que vieron esto con esto otro, • Clientes:
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From Media Mix To Audience Mix
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SILOS
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