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Solidify Your Employment Brand On The Internet
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How does it Work?
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Why The Search Engines Matter
Source: comScore Core Search Report – June 2009 (US)
14,060,000,000 Search Engine Queries
65.0% 19.6% 8.4%
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Google Job Search Statistics
Jobs 226,000,000
Employment 68,000,000
Job 30,400,000
Careers 24,900,000
Source: Google Keyword Tool – June 2009 (US)
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Typical Search Engine Scenario
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Typical Search Engine Scenario
25% Google users click the PAID LISTING
75% Google users click on the ORGANIC OR NATURAL LISTING
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Typical Search Engine Scenario
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Optimized Search Engine Scenario
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Optimized Search Engine Scenario
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Optimized Search Engine Scenario
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Apply Process Stays The Same!
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What Search Engines Want
The Most Important Goal For A Search Engine Is…
Relevancy
Relevancy is a search engine’s measure of how well a particular website or web page accurately matches a searching question.
(Google itself takes into account about 128 different factors when measuring relevancy)
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Job Title and Location
Business Intelligence Analyst
Current URL (What The Search Engines See):
https://progressivece7.recruitmax.com/MAIN/careerportal/Job_Profile.cfm?
szOrderID=28608&szReturnToSearch=1&szWordsToHighlight=
URL With A High Level Of Relevancy Looks Like This:http://jobs.progressive.com/jobs/jobID/business-intelligence-
analyst-job.aspx
Which URL is More Relevant?
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Apply and Job View Tracking
Analytics can create custom goals to show all your ROI on one screen
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Visitor Map Overlay
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State Locations – Excel Download
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Integration with other job boards
Custom Job Feeds to job boards and aggregators
Analytics records each visitor from each resource
Track ROI like never before
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Integration with Social Networks
Custom Job Feeds to Facebook pages
Tweet jobs and job information all day to your followers on Twitter
Analytics tracks visitors from every network
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Client Results
Client June July August
Client A – 1097 Jobs 669 2733 9409
Client B – 627 Jobs 53 1731 6868
Client C – 45 Jobs 21 616 1473
Unique Visitors
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Monthly Pricing
Average Monthly Job Count 1 To 250 = $995
Average Monthly Job Count 251 To 500 = $1195
Average Monthly Job Count 501 To 1000 = $1395
Average Monthly Job Count 1001 To 2500 = $1595
Average Monthly Job Count 2500+ = $1795
No Set-Up Fee / No Annual Contract Required / 15% Discount For Lump Sum Payment