Solgenia & Interactive Edge Together
Enable Data Insights for Microsoft Office
Solgenia & Interactive Edge Enabling Better Business Insights through Key Data Tools
Public Web Social Media
Archives
Documents
Media Machine Log Data
Sensor Data
Data Storage
Business Apps
Using Big Data to Make
Key Business Decisions: A Practical Approach
The Idea of Big Data
Collect it in a reservoir
Have data scientists analyze it
Gather as much data as possible
The Reality of Big Data
proachIn fact, large part of
big data projects have failed
to deliver results
• R&D activity rather than
business-supported
transformation
• Projects staffed
primarily with data
scientists and techies
with little support from
business
• ~50% of big data
projects have turned
out disappointing
- IDC global survey - Hint 1: Making big data a
business project rather
than a science project
might be a better ap
No Actionable
Insights R&D instead of
business
transformation
High
expectations
without regard
to value
Focus on Tech
Not Business
*IDC global survey
Make big data a business
project instead of
a science experiment
Value is less about
the data itself and
more about how
FAST you put it to
USE
Real Time
Action
Real Time
Use
The Reality of Big Data
Most Big Data is Not Enterprise Ready
Microsoft will democratize big data analytics, allowing even non-data scientists to make sense of all the data available to them.
"One way we are doing that is with Office. Think of Office as a canvas or scaffolding from which users can access all of their data“
– Satya Nadella, Microsoft CEO
Why Microsoft for Big Data?
Back - End Front - End
1. Office is already at the core of most organization’s back-
office business processes
2. The Office users are already the Knowledge workers in your
organization
3. Office has matured with access to back-end through SQL,
Sharepoint, etc.
4. Office and Visual Studio expertise are widely available and
will allow for development of Big Data front-ends
5. Office, Office 365 and BI will ease the transition from current
BI to Big Data
Why Microsoft for Big Data Front End
Some of Our Clients
s
Interactive Edge is an award winning solutions provider to
the Consumer Goods industry. We develop software that
enables and empowers category management, sales and
marketing teams to increase productivity, enhance efficiency,
achieve consistency and deliver faster speed to insights that
drive share and grow revenue.
About Interactive Edge
Bump
Williams
Consulting
The Solution
is a Microsoft Office based presentation and reporting
solution that transforms data into actionable insights. Combining a
powerful data analysis engine with flexible, easy-to-use front end
tools, XP3 improves the quality and development speed of data
intensive Excel reports and PowerPoint Presentations.
Enable account managers to focus more on business
building activities
Change entire organization to be more category focused
Eliminate time taken to perform non-value added tasks
✓
✓
✓
20%
80%
Automating the loading, integration and display of data
allows for additional time to be devoted to the
development of insights and tactical/strategic
recommendations.
Changing the Paradigm
Strategic
Recommendations
Resulting from Insights
Charting and
Reporting
Data Organization
Data Acquisition
Data
Analysis
Strategic Recommendations
Resulting from Insights
Data Analysis
Charting and Reporting
Data Organization
Data Acquisition
Our Simple BI Success Model
Instinct Evidence Speed Value
I E S V
• What you know
• What you want to know
• Gap to Overcome
• Current Best Practices
• Future Best Practices
• Know and Address
Where questions our
customers are asking
• Is the Story Clear?
• Can the Story Be Easily
Shared with Others?
• Do Knowledge Workers
Have an Accessible
Platform to Present the
facts?
• Is the Evidence/facts
specific to the
Customer Discussion
• Easily connect to the
Right Data Sources
• Repeatability ease?
• Build faster.
• Report Distribution
Ease
• Build a “Proactive”
reputation of value
added
recommendations
• Painless Change
Management.
• Output to the Desired
Internal and Customer
needs
• Better Communication
• Better Decisions
• Stronger ROI
• Strong Customer
Relationships Are
Developed.
• Growth!
Leverage Knowledge Build Compelling Stories Outperform Competitors Grow Sales & Profitability
( )
What actions by “data smart” manufacturers yield the most impactful outcomes for
growth and efficiency?
$371 Billion Potential net value as the
“Data Dividend” over a 4 year period if companies are data smart and do a combination of the
following 4 actions:
• Bring together even as few as 3-4 data sources
• Use modern analytics to glean insights
• Surface insights in a consumable format
• Share insights
Companies that take all 4 steps have the potential to realize a
60% greater return on their data assets
Source: IDC data dividend study and survey 2014
Be Data Smart
• Create a Shopper Insights Center of Excellence, include a few strategist roles and add to the Insights team.
• Enable HQ CSD teams to create customized selling presentations to the Field Sales teams that would allow the creation of “customer ready” presentations in a more automated way.
• Empower account managers to focus on business building activities.
The Challenge
Account Managers Headquarters
Receive Static Decks
From Headquarters
For Winco
For Stater Brothers
For Food 4 Less
If responsible for other Accounts, the process is repeated
If responsible for other Categories, the process is repeated
Previous Situation
Pull Account
Specific Data
Nitro
Need to customize
for each account
XP3 Quick Picks
XP3 Quick Picks
XP3 Quick Picks
XP3 Quick Picks
Intelligent Text
Intelligent Text
XP3 Quick Picks
XP3 Quick Picks
Bringing in Shopper Insights
XP3 Merge Engine
XP3 Merge Engine intelligently merges tagged slides from your library of qualitative
information into your presentations. Automatically and accurately.
Merge Tag Insert
XP3 Scorecard Example
XP3 Scorecard Example
SuperMart
Delivering Best Practice Content and Data
to Nestlé Account Managers
Step 2
Post Presentation
on Nestlé Sales
Intranet
Step 1
Create Best Practice Presentations,
Category Reviews and New Item
Presentations
Category & Shopper Development,
HQ, Category Managers, Analysts
Step 3
XP3 Presentation on Sales Intranet
already connected to the server for
customer account data
Customer Accounts
PowerPoint Presentations
Excel Reports
Step 4
Share presentations
Account Managers
Stater
Brothers
Winco
Food 4 Less
Best Practice Presentations
Category Reviews and New Item Presentations
Category & Shopper Development,
HQ, Category Managers, Analysts
XP3 Presentation Generation
Automatically generate multiple, account-specific
PowerPoint presentations and Excel reports
Account D
Account E
Account F
Account G
Account H
Account I
Account J
Account K
Account L
Account M
Account N
Account O
Account P
Account Q
Account R
Account S
Account T
Account U
Account V
Account W
Account X
Account Y
Account A
Account B
Account C
Account Managers
PowerPoint Presentations
Excel Reports
Results
• Encourages use of all available data sources and free up time
for more creative and strategic work
• Improves retailer-customer relationships by driving insights
• Empowers Shopper Insights, Category Management teams and
Business Analysts to create best practice, turn-key
presentations and reports that can be distributed and updated
across the organization and customized for every customer
• Allows HQ teams to perform higher value tasks and quickly
deliver detailed and actionable insights to the sales organization
• Sales teams are able to focus on collaborative planning and
actionable strategies across the path to purchase with the retail
customers
Salesforce Chatter
We've developed insights. Now, how do we commercialize
them across the organization and retail customers with speed?
Retailer Category Management
Knowledgeable in Category Management 2.0.
Foresights & Insights developed for shopper in 2020.
Best Practice Capabilities developed to break through at retail.
Insight Library developed.
Presentations built on real life situations.
Engine to drive Georgia-Pacific go to market strategies.
Dynamic data such as Line Reviews built in 90 seconds versus 2 weeks
using multiple databases.
Only company that can combine Static Data with Dynamic Data to build
decks with accuracy and speed.
✓
✓
✓
✓
✓
✓
✓
✓
Retailer Category Management
Retailer Category Management
Ca
teg
ory
Re
vie
w
P
lan
Revie
w
Insight Generation
Strategic & Tactical Planning
Initiative Development
Plan Launch
Traditional Key Points: • Definition & Role rarely change.
• Category Assessment on-going
• Scorecard on-going
• Focus more on Shoppers not Category
New
Category Information/Insights presented through a CPG Best Practice Business Process
Changed to New Not Covered Today
Category Definition
Category Role
Category Assessment
Category Scorecard
Category Strategies
Category Tactics
Plan Implementation
Agenda
• Anticipated category impact
informed by macro trend P.O.V
(Economy, Channels, Shoppers)
• Total category assessment and
strategies inclusive of national
and retailer brands
Assortment Planning
What is the true sku Contribution?
Challenger Insights
• True holding power of shelf
• Days of supply vs. space to sales
• Store level planogram and clustering capability
• Store and aisle point of view for shelf & product flows
Source(s): Progressive Grocer Magazine, AC Nielsen, CGT, and Kantar Retail
Where does most valuable shopper
fall out?
Holistic Category Planning
• Maximizing variety without duplication (True Contribution)
• Automated retailer & category segmentation integration
• Assortment strategy & scenario planning
Space Planning
Are both space & holding power
optimized?
• Collaborate with retailers in custom Insight generation to answer mutual compelling business questions
• Automated Path to Purchase Modeling through the eyes of Retailer Segmentation
• Differentiated category segmentation strategies
Are category strategies based on
full or partial P.O.Vs?
GP Category Management Capabilities
myOpportunity Assessment
mySituations
myInsights Library
myTool Box
mySales Sheets
myVideo Clips
myMerchandising
myCalendar
myPlanograms
myPlan Builder
- Identifies Retail Shopper Opportunities
- Provides a list of meeting situations
- Provides entrance to library of insights
- Provides automated sales sheets
- Provides Advertising/Research videos
- Provides displays customized to retailer
- Provides Retail calendar of events
- Provides storage for retailer planograms
- Provides a dynamic Retail Marketing Plan Format
myPRESENTATION Part 1: Business Solutions
Part 2: Tool Box
Results
Productivity & effectiveness
has tripled both internally and externally.
One Georgia-Pacific Category Manager now supports
five accounts across five categories accounts
accounts accounts
accounts
categories categories
categories categories
with Less. Do More = Clarity ≠ More Data Use an engine to produce FEWER insights, analysis, and data
Obtain the ESSENTIAL insights that will help improve business
Know the RIGHT questions to eliminate the extraneous data
Results
Solgenia & Interactive Edge Together
Bringing you the Right Tools to Enable Insights
from your Data
Q&A
See us at Booth 516