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Implementing B2B Social Selling:A Guide For Sales & Marketing Directors

Table of contents

Implementing B2B Social Selling: A Guide For Sales & Marketing Directors |

Accelerate Sales with Social Selling Page 3

About the Author Page 3

Section 1: What is Social Selling? Page 5

1.1 Why Aren’t Salespeople Selling This Way Today? Page 8 1.2 Social Selling Blogs, Tips and Guides Page 9

Section 2: Leveraging the Experience of Senior Salespeople Page 10

2.1 LinkedIn Usage and Best Practice Page 12

Section 3: 8 Steps to Implement a B2B Social Selling Strategy at Your Company Page 13

3.1 Planning Page 14 3.2 LinkedIn Profile Optimisation Page 15 3.3 Target Setting Page 17 3.4 Messaging and Follow Ups Page 18 3.5 Response Management Page 20 3.6 Inbound Monitoring Page 21 3.7 Calling Page 23 3.8 Measurement and Reporting Page 24

Conclusion Page 25

Glossary Page 26

About Network Sunday Page 27

Services Overview Page 28


Accelerate sales with social selling


Common problems faced by sales and marketing teams of successful business tend to be “we need better quality sales leads”, “our sales people are struggling to hit their numbers”, “we’ve bought LinkedIn premium licenses but very few of the sales team are participating”, or “we’ve decided to terminate the agreement with our marketing agency”. Sound familiar?

To address these issues, we have spent six years developing the knowledge, experience and unique business frameworks and techniques that embrace LinkedIn. We believe LinkedIn and other digital platforms are the future for effective sales and marketing. The purpose of this whitepaper is to share a social selling framework that you can implement. I hope this will help equip your business with a reliable solution that delivers a steady stream of quality sales opportunities. My belief is that if you can recognise that prospecting today is 100% digitally-led, and take action to execute a social selling delivery model where your senior salespeople collaborate more closely with your inside sales (or business development) team - you will accelerate sales. My intention in this whitepaper is to offer some perspectives on how businesses can reorganise their approach to prospecting and early stage digital B2B selling so that more sales opportunities enter the pipeline each month. If you’re confused by terminology please see the glossary at the end.

If you are interested in learning more about Network Sunday, you’ll find more information about us at the end of this whitepaper. If you are interested in discussing this whitepaper or meeting up for a chat, you’ll find my personal email address there too.

Tim Bond Founder & CEO of Network Sunday

Since 2009, Tim Bond has been helping sales and marketing leaders of professional services and technology businesses accelerate sales through intelligent and proactive use of LinkedIn. Tim joined LinkedIn a year after the platform launched in 2004, and has been a driving force in the adoption of social selling by B2B sales and marketing teams around the globe.

About the Author


1. What is social selling?


Today, thanks to the ubiquity of LinkedIn and other social platforms, it is possible to research and engage prospects much more easily than in the past. With the intelligence gleaned from a potential buyer’s social and professional profile, the seller can write highly personalised messages via LinkedIn or email that are much more likely to result in a response and conversation. These initial digital encounters are social because in most cases the potential buyer and seller can see with whom they are communicating, what they have done in their careers, their proposition or functional responsibility, professional and academic achievements, interests and experiences.

To give a brief definition, B2B social selling is when salespeople use social networks, mainly LinkedIn but also Twitter, to research and interact with their prospects as part of the selling process.

Rewind 5 years. Can you imagine telling a sales director that soon many of his new business deals would come from conversations started via social networks? The reality is that this is very quickly becoming the norm and unless salespeople change their approach to selling they will get left behind and lose out to competitors.

The good news is that besides some quick LinkedIn tasks before and after a sales call, salespeople don’t need to change much at all besides their mindset and openness to collaboration.

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” - Charles Darwin


While not all professionals have updated their LinkedIn profiles with sufficient detail to help you personalise an initial message, there has been a massive surge of members since 2004, many of which have made the effort to promote their personal online brands. Traditionally the impetus was to be found and potentially recruited by head hunters, but more and more sales professionals are using LinkedIn to engage with potential customers, suppliers, investors and employees.

Today, the first phone call with a prospective supplier or customer couldn’t be more different than the age old “cold call”.

“LinkedIn provides a personal introduction, which meant I was already linked to the prospect and we had read all about each other. This totally changed the psychology of our interaction and these new contacts actually wanted to help me. It became more of a chat and less of a sales conversation.”

John Dunnett, MD of Evoco

If your lead comes from LinkedIn prospecting, the first telephone interaction really does feel like you’re speaking with someone in person who you met at an event. Relationships and trust develop faster which is further accelerated if potential buyers are 2nd degree connections.


Aberdeen Group report that 64% of sales teams that use social selling hit target, compared to 49% that don’t. Despite all-round positive conversion rates surrounding social selling, adoption rates remain low.

1.1 Why aren’t all salespeople selling this way today?

According to a new survey from PeopleLinx only 31% of salespeople are currently engaged in social selling activities.

The problem facing salespeople today is:

» Not enough training

» Not enough time

There is so much opportunity to personalise the sales process but most salespeople don’t have the time to figure out how, and many are simply too busy to do it justice. The reality is no one likes change. Social selling requires a change in behaviour and demands new activities that take time.

This whitepaper explains how close collaboration and new workflows can ensure your organisation can implement social selling without any extra work for your senior salespeople. Yes, you really did just read that.

If the results are so compelling why is this figure so low?

Only 26% of the PeopleLinx survey respondents felt as if they knew how to use social media to sell.


requires senior sales reps, business development and marketing teams to handle different tiers of responsibility in line with their experience and roles.

For instance, we are not advocating that the senior sales reps shouldn’t participate in social selling - they should, but at different stages in the sales process e.g. before and after an initial meeting. It is earlier in the sales process, before an opportunity has been identified, where sales need support from their colleagues e.g. business development or marketing.

If you’ve ever looked up #socialselling on Twitter, you’ll know that there are a lot of guidebooks, whitepapers, e-books, blogs, infographics and powerpoints floating around the web on how to execute this strategy. While this information is useful at an individual level, as a business leader you need to figure out how to transition your entire sales and marketing team to this new model with minimal pain.

Before considering tactics, companies must take a company-wide strategic approach to social selling.

The first mistake companies make is thinking that they can buy LinkedIn premium licenses for the entire sales team and expect them to get on with it. Social selling is a new process that

1.2 Social selling blogs, tips and guides


2. Leveraging the experience of senior salespeople


So if your senior salespeople need to be building real relationships with prospects through LinkedIn but don’t have time, then what?

Senior salespersons cannot afford to expend hours researching their LinkedIn networks to identify and approach suitable prospects to whom they can position their solution. While their input and guidance are necessary, just like cold calling, it’s a time consuming process that can be handed over to business development or inside sales.

Without making them do the leg work, it is possible to leverage your senior salespeople’s experience by implementing a process for handling research and messaging on their behalf. How? Read our outlined framework in section 3 for a full overview.

Senior salespeople should be busy working on real opportunities out in the field. They can’t afford the time to prospect on LinkedIn at the level they need to REALLY prosper from the great potential offered by the platform.

It’s probably crossed your mind that your junior business development teams don’t have the professional presence to effectively network with C-level decision makers. And you’re right.

Think about it, if you’re responsible for a business function facing some challenges and are approached by someone representing a software company who claims he can solve a similar problem to yours - how much more likely are you to respond to his message if you could see he has more than ten years work experience in your industry and a handful of professionals in common who you could call for a reference? The reality is that professionals in a peer network are more likely to engage with those who have similar experiences, professional credibility and connections.


robots and scrapers, as well as spamming and fake accounts.

Close collaboration within the sales team to engage in professional social selling is the highly effective strategy and process we discuss below.

There should be close collaboration between sales and inside sales to ensure the LinkedIn professional networks of the senior sales team can be properly and diligently worked to maximise the number of new conversations that get started each month. This requires a high level of trust between sales and inside sales due to the fact that salespeople’s personal brands and professional reputations are on the line.

Whilst for security reasons LinkedIn’s user policies disallow members to share their login details, as long as members confirm that a new login is authorised then this is acceptable within the context of social prospecting. In our 6 years of experience working with the platform, we know that LinkedIn’s major concern is utilization of

LinkedIn usage and best practice


3. 8 Steps to implement a B2B social selling strategy at your company


Like any change initiative, implementing a successful company wise social selling strategy requires a sponsor. This needs to be a senior sales and marketing person who takes ownership of the strategy which includes 8 key steps:

1 Planning

2 LinkedIn profile optimisation

3 Target Setting

4 Messaging and following up

5 Response management

6 Inbound monitoring

7 Calling

8 Measurement and reporting

So we have established that a company-wide social selling strategy is needed. Social selling tasks need to be allocated to capable team members so that senior sales team can engage their networks without doing all the time consuming, hard work. As you will find out in this paper, successful execution comes from creating message templates that can be customised, identifying common connections who can help you gain traction with your 2nd degree prospect connections and following daily task lists. Putting in place KPIs and using effective technology to manage the process means you can build a factory that delivers an ongoing stream of sales opportunities.

3.1 Planning

As with anything strategic, you need a plan. At Network Sunday our clients fill in a questionnaire which is followed by a consultation.

A sample of the questions featured in our client questionnaire:

» Which target companies and job titles are we reaching out to?

» What are we going to say to them (broken down by buyer persona)?

» Why are we different to other propositions and how can we prove it?

» What action do we want them to take?

» What level of qualification do your salespeople require e.g. interest in an exploratory call or clearly defined need for your solution and authority to make or influence a purchase

Focus your salespeople on one proposition and one market sector

Before starting you need to be clear which salespeople are taking which products to which markets. Ideally a salesperson’s LinkedIn profile should communicate one key value proposition to a specific market sector.


year. The researcher should also source email addresses and phone numbers and links to social accounts. Additionally, they should identify your salespeople’s 1st degree connections who are connected to your 2nd degree prospects. This will allow your salespeople to confirm how they know the common connection - very helpful for reference when writing personalised messages to 2nd degree prospects.

Be clear about your meeting qualification criteria

In order to ensure quality telephone and meeting appointments, specify the information your salespeople will require to help them prepare for a sales call. Draw up some guidelines and customise a sales opportunity brief.

Define your target market

If you don’t have individual names of companies you are targeting, make a list of your target company size, revenue, sectors and geographies that you can refer to during the research process. List the job titles of the decision makers you’ll be approaching, making note of their responsibilities, pain points and specific hooks of your proposition that would be of particular value to them. Finally, assess your market size in terms of companies and prospect contacts which will require researching.

Build a fresh contact list

Building a quality database is key. You should hire an internet researcher to clean your database and identify fresh contacts at least twice a

For each senior salesperson whose LinkedIn profile will be engaging with specific target companies, establishing professional credibility, personality and network reach are essential to a social selling plan.

3.2 LinkedIn profile optimisation

Interview your sales people and write up new LinkedIn profile summaries

The LinkedIn profile is critical to social selling. Interview your salespeople over the phone (record the call), ask questions relating to the proposition they are selling, their target market and their professional experience. Hire a copywriter who understands social selling to draft the profiles so that any prospect reading the profile quickly understands how each salesperson can help whilst conveying relevant industry experience and professional credibility.


Ensure your salespeople have connected with everyone they know

Professional networks are effective when they are large since there is greater reach, and also when there are good numbers of 1st degree connections who you really know - not anyone who you happened to connect with over the years. The secret to LinkedIn networking is capitalising on your 2nd degree network, which you can use to seek introductions to prospects or mention how you know your common connections when writing a message.

Join 50 groups

Join 50 groups that represent your market e.g. if you are selling to the Pharmaceutical industry then focus on groups that relate to this sector. The advantages of group joining are two-fold. First of all you extend reach - i.e. your network is bigger because you have group members in your network as well as 1st, 2nd and 3rd degree connections. Secondly, you can send a message to a group member for free. At the time of writing this (June 2015) it would appear LinkedIn have restricted the number of group messages you can send each month to reduce the growing amount of unwanted communication and also protect the revenue LinkedIn generates from InMails (messages which can be sent to anyone on the platform who hasn’t opted out).

Be careful with participation in LinkedIn Groups. A lot has been written about participation in LinkedIn groups. It’s fun to be involved in online communities but let’s be honest, generally less than 2% of LinkedIn group members actually participate in these forums, which are mostly used by consultants or mid-level professionals (unlikely to be the corporate decision makers you want to engage with). If instead you spent the time researching social profiles and company activities of a dozen prospects, crafted personalised messages and called them up - then there’s a much much higher chance you’ll generate a quality lead.

PRO TIP

Set up a Twitter account for each salesperson

The more your salespeople are engaging with their prospects on social media, the more social presence they will create which can only help the social selling process. Twitter offers yet another channel to communicate and can assist sales and inside sales with conversations starters. Read what your prospects are tweeting about to build rapport through messaging and conversation.


Based on the above, you would aim to send out 72 highly personalised messages and make 600 calls per month to generate 4 pre-qualified sales opportunities that would have a good chance of converting into a single sale.

Implement collaborative reporting

For each salesperson’s social selling initiative, outline an annual plan with monthly KPIs listed and a Target vs Actual analysis. This plan should have monthly KPIs measured against personalised messages sent, marketing leads - and accepted and rejected sales opportunities.

You should set this up via a cloud based report so multiple teams can collaborate.

No marketing investment should be without targets and measurement. Social selling should be no different. Work on a 12 month business development plan and timeline and link all targets and KPIs to the sales target.

To give a hypothetical scenario:

Let’s assume you need 12 sales in the next 12 months to hit target. For the purposes of this example, let’s say that 100% of these sales will come from new marketing leads generated from social selling. If 1 in 4 sales opportunities lead to a sale, you would need to ensure 4 new sales opportunities are generated each month. On a weekly basis you would then need 3 leads to uncover 1 opportunity. In order to generate 3 leads and 1 opportunity a week, you would need to send out 6 personalised messages (via email or LinkedIn) and make 30 phone calls a day to attract and convert your leads (based on internal benchmark conversion rates).

3.3 Target setting

Software like Lead Navigator can simplify the management and reporting on social selling activity and demonstrate the value of social selling by predicting pipeline value and ROI based on average deal sizes in a real time dashboard display.

PRO TIP


Follow these guidelines to craft a compelling message template:

» Make sure your subject line doesn’t read like a mass marketing message

» Get to the point quickly (you have 3 seconds to establish interest)

» Ask for help

» Reference common connections and how you know them

» Establish your differentiator but avoid using jargon

» Never be negative or make assumptions about the recipient’s business

» Be modest - this tones down the salesyness

» Be honest

» Close with a clear call-to-action

We often struggle with client marketing teams who insist we include fancy acronyms and carefully constructed marketing messages. This reads like marketing collateral and is inconsistent with the conversational one-on-one tone that is needed.

Be authentic and courteous. You aren’t purely promoting a product or attempting to drive ‘traffic’ to a landing page, you’re trying to start a conversation. The more personalised and conversational your message, the more success you will have with the prospect.

This is perhaps the most challenging component of the prospecting phase of social selling. The more personalised the initial messages sent on behalf of your senior salespeople to their prospects, the more leads and referrals will be generated. Of course, this is directly correlated to the number of opportunities uncovered and eventual sales closed.

So getting the messaging right is very important. Your business development team must be given message templates and guidelines which will help them customise and then send messages on behalf of the senior salespeople. These are reviewed and approved by senior sales and marketing leaders and must then be customised by those responsible for prospecting.

The very action of writing a personalised message involves perhaps 20 minutes of research, by doing this an understanding of the prospect is built up which is useful when eventually you get them on the telephone - hire business development people who can write proficiently.

3.4 Messaging and following up


3 ways to message a prospect

1 LinkedIn groups. By identifying prospects who are members of the same group as you, you can then go into the group, source the contact and send them a personal message. LinkedIn have recently introduced a restriction of 15 group messages per month.

2 LinkedIn InMails. These are expensive and allow you to contact someone you aren’t connected to. You get 25 credits per month with an Executive Premium account. If you receive a response to an InMail you are re-credited (LinkedIn rightly encourages engaging and relevant messaging).

3 Direct email. Naturally there are going to be hundreds of professionals versus a finite number of prospects you can message via LinkedIn in a given month. Use direct mail as a secondary contact channel, using LinkedIn to follow up with non-responders to ensure you’re generating enough communication activity. Ideally use an email platform so you can monitor open rates.

Mention people your senior salespeople know in common with their prospects and ask for a referral. Remember LinkedIn is a networking tool and that’s why people are on there. If you ask for a referral you are being proactive and LinkedIn members will generally assist if they can see that your solution could be of interest. Asking for a referral means you will often receive “Actually I am the right person’’ - but if they aren’t the appropriate contact they will often refer you to another colleague. If your prospect is a second degree connection you should mention the person you know in common and how you know them.

As long as your message is relevant and interesting to the recipient why wouldn’t they help - particularly if they are in your professional network and can see the value your solution provides? Write your subject title so that the recipient knows you are seeking their assistance, and watch your open rates soar.

Excluding Twitter, which does not yet provide the same reach as LinkedIn (more senior professionals use LinkedIn than Twitter), there are 3 ways to message a prospect:


At Network Sunday we have 4 simple response categories:

1 Leads: Prospects who show interest in your proposition

2 Referrals: Prospects who refer you on to a colleague

3 General responses: Prospects who are not interested

4 Future actions: Prospects who have no need for your products or service at this moment in time but are keen for you to get back in touch in the future.

Responses should be categorised as soon as they are received so the sales and marketing teams can prioritise and plan work.

There’s nothing worse than reaching out a second time to someone who has said no thanks - or to a company that has recently started talking to one of your colleagues. An efficient response management strategy will ensure this does not happen and positive responses are actioned timeously.

Implement a Do Not Contact policy

It is important to have a well documented Do Not Contact policy, or a system that controls all outbound and inbound messaging activity.

Categorise your responses & prioritise follow up activity

Since social selling via LinkedIn takes place between your sales people’s individual LinkedIn profiles and their prospects, there are going to be daily responses that need to be centralised, categorised and managed for measurement purposes - and also to determine the best next action.

3.5 Response management


Email open rates and click-through rates

Naturally if you are only sending a handful of personalised emails a day you are unlikely to use an email marketing system. Sending more generic messages is useful if you want to quickly reach a large audience e.g. marketing an event or webinar. Email marketing software allows you to track open rates and click-through rates so you can prioritise follow-up phone calls to people who have read your email and clicked on a link - but haven’t responded yet.

Non-responders who have shown interest should be moved to an inbound marketing platform and nurtured over time by drip feeding valuable content. You can then track these prospect’s activity on your website and set up lead scores so that automated notifications will be sent to your inside sales team when prospects are showing high levels of interest. For a full introduction to inbound marketing, we recommend reading Hubspot’s comprehensive guidebook.

Besides conversational messaging, there are excellent forms of reactive social selling activities that you should incorporate into your daily activity.

LinkedIn’s ‘Who’s Viewed My Profile’

This is a great inbound service that LinkedIn introduced a couple of years ago and gives you a rundown of all the people who have viewed your profile in a given time period. Your inside sales team should always be monitoring this feed to see whether prospects are viewing the team’s profiles. If a person of interest has looked you up on LinkedIn, check to see if they have received a message already and reach out to request a call.

3.6 Inbound monitoring


Create awareness on social media

Staying front of mind with decision makers requires more than sending monthly automated messages and newsletters. Your salespeople need to be active on social media and again, given time constraints activities such as these below can be managed by other members of the sales and marketing teams on their behalf: 1 Follow your prospect’s company LinkedIn page.

2 See if your prospect is on Twitter and follow - should they follow you back, send a direct message mentioning your interest in a conversation.

3 Read your prospects tweets and find something interesting you can mention later in a message or on the phone.

4 See who else at your prospect’s company is on Twitter e.g. the CEO or Sales and Marketing Director and follow them as well as a company account if there is one.

5 Favourite any status updates your prospect makes on Twitter and if appropriate comment on it.

6 Send a LinkedIn connection request to prospects who reply positively to a message.


Handing over prospects to Senior Sales

We find that once a conversation evolves, the prospect is less concerned about speaking to the salesperson if they find the business development person capable of understanding their challenges and needs. At some point, business development need to hand over the prospect to sales, but in most cases this should only take place once a clear need has been identified and the prospect understands how the solution can solve their challenge.

In most cases senior salespeople will benefit from an opportunity report that sets out the background to the opportunity and will help them prepare for the initial meeting. Along with the meeting, this is the ultimate deliverable and handover point to sales, who must then research the prospect contact (and any other meeting attendees) to complete the social selling cycle with a human touch.

Now that you’re sending a steady stream of messages and have categorised your responses, it’s time to pick up the phone. This is not a cold call because, at best, your prospects have responded to a message, at worst, they will have seen the message. Start with the warmest leads (the people who have responded positively) and work your way down to the non-responders.

Leads should be followed up on the phone immediately. Referrals should be sent a personalised message and future actions need to be scheduled for a call back and sent collateral. General responses should receive a courteous response to close the conversation.

Use a calling script

Ensure your business development team has a calling script and receives training from the sales leader so they can articulate the solution in context with the prospect’s business. They also should have access to marketing collateral which can be sent and then followed up as a next step. Since the prospect will have received a message from one of the senior salespeople, your business development team need to position themselves calling on behalf of the senior salesperson to arrange a call.

3.7 Calling


positioning can often be improved; keeping track means changes can be made if response rates are low. Monitoring pipeline forecasts from social selling activity (and ROI on the inhouse or outsourced prospecting) will send a clear message on the effectiveness of this new method compared to other marketing investments.

Keeping track of message open rates, response rates, website views, leads, referrals, future actions, personalised messages sent and opportunities generated will help you stay in control of your social selling activity. Sales is a numbers game and success is directly correlated to the numbers of messages sent and phone calls made. However, message copy and proposition

3.8 Measurement and reporting


Thanks to LinkedIn, the opportunity to proactively engage and nurture your addressable market has never been easier. To get the maximum value from these tools, a strategic approach is needed to leverage the respective professional networks of your salespeople and free up the time of your senior salespeople to prepare for presentations, work real opportunities and close sales. This can be done by business development teams or inside sales collaborating with senior sales, to ensure that more conversations get started - and more sales opportunities enter the pipeline!

Careful planning, due procedure and efficient process management software will ensure a smooth transition to this new, highly effective and more enjoyable approach to selling.

Conclusion


» 2nd Degree Connection: Profiles on LinkedIn whom you are connected with via your 1st degree network, i.e. You know Tim via Shaun

» KPIs: Key Performance Indicators

» Buyer Persona: The professional traits of your prospective customer associated with their position, experience, seniority and buying habits

» Target Company Size: A search filter available on LinkedIn that limits the results to company employee size, e.g. 51 - 200, 5000 - 10000

» Hooks: Differentiators or highlights of your proposition that would attract a target prospect based on their immediate remit or sphere of interest Sales Opportunity Brief: A detailed opportunity summary about the background and qualification of a target company or prospect with whom an appointment has been set

» LinkedIn Groups: Interest groups or forums on LinkedIn formed and run by members

» Real-Time Dashboard Display: An overview of your social selling activity based on up-to-the-minute figures and success rates

» Open Rates: The percentage of your prospects who have opened your message once received

» Click-Through Rates: The percentage of your prospects who have clicked on a link included in your message once received

» Bounce Rate: The percentage of your prospects whose messages to them have not been delivered to their mailbox

» Do Not Contact Policy: Also known as a suppression list, where current clients, prospects, suppliers or competitors are not included in your social prospecting activity

Glossary


Our services are designed for both clients who already have a business development / inside sales function, as well as those who don’t. Founded in 2009, Network Sunday has service delivery teams in the UK, South Africa, India and the Philippines supporting B2B sales and marketing teams around the globe. Network Sunday delivers social selling services and software that generate more sales opportunities for less work.

I hope this whitepaper has been useful in sharing some of the skills and techniques we have found to work exceptionally well to drive more sales opportunities to the sales team. But this is just the start of what we strive to do for our clients. We work closely with sales and marketing leaders to turn these concepts into fully developed social selling strategies that deliver results. We transfer into the business the skills and methodologies needed to turn that strategy into an implemented reality.

About Network Sunday


If you’d like to find out more about us please take a look at www.networksunday.com or email [email protected]

Connect with Us

linkedin.com/company/network-sunday

@networksunday

Tim Bond:

[email protected]

@tngbond

» Outsourced Business Development Our social selling managers work closely with your salespeople to ensure a constant stream of new sales opportunities are delivered against a monthly KPI. Besides some initial involvement in planning, training and set up, your involvement is limited to real-time reviews of progress and strategy.

» Inhouse Business Development Support In collaboration with your marketing team we set up and train your sales organisation to execute Network Sunday’s social selling methodology inhouse and support the ongoing process via our Lead Navigator social selling platform which tracks progress and delivers marketing insights and forecasts.

» Social Prospecting Campaigns Network Sunday helps you boost pipeline with marketing leads generated from intelligent social prospecting. This is a 3 month outsourced service package which includes set up, research, messaging and the use of our Lead Navigator software.

» Research Services To assist your sales team, Network Sunday can ensure that your entire addressable market is researched so you have an up-to-date database. Prospect contact lists will include email addresses, phone numbers and LinkedIn URLs. We offer a Bronze, Silver and Gold service along with discounts for purchase quantities and delivery SLAs.

Network Sunday service overview

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