@MikeClark03 @ReallyConnect @Timothy_Hughes
Thank You for joining us, we’ll be starting soon!
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
Welcome to the Interview
Managing Director EMEA Sales Director
Who are Really Connect?
We were the World’s 1st Certified LinkedIn
Training Company in 2010
500+ Enterprise & Corporates & 1000’s of SMEs
Our guest, Timothy (Tim) Hughes
One of the Forbes Top 100 Social Sellers31st - Top UK Online Marketing Influencer27th - Top 50 Global ERP Thought Leaders70th and 98th - Top Global Influencers BigData and Cx
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@Timothy_Hughes @OracleTim
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@MikeClark03 @ReallyConnect
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Thank You to
www.scredible.com
@MikeClark03 @ReallyConnect @Timothy_Hughes
What is this new buzzword, Social Selling & what
does it mean?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
Does Social Selling work?
Do you have any examples or case studies?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
What does it take to get it right?
Which departments need to be involved?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
It’s said that content is king…
Is it content or context?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
What are the key internal challenges you've had to
deal with?
How have you worked to resolve these? Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
What are the conversion rates and how do you prove ROI?
And, how has this changed the way you do business?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
How can different departments (Sales, Marketing & HR) work
together to drive traffic to a company website?
JohnManaging Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
LinkedIn doesn't seem to engage users the way Facebook does - is
it really a worthwhile platform? Simon
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
What platforms and tools are needed for an effective Social
Selling Strategy? Dietrich
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
Does Social Selling work for any type of business or is it just for
technology companies? Ton
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
How did you achieve company buy-in?
Where did you get resistance from and how did you resolve it?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
How long does it take to make your team successful with social
selling?
If a company is at the early stages of their journey, what advice would
you give them?Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_HughesManaging Director EMEA Sales Director
Q&A
7 Stages of your Social Selling journey?Awareness
InterestFearsConcernsInsightInspiration
1 2
Aspiration
GoalsObjectivesRolesDutySponsoring
3
Strategy
ContentRolloutBudgetSupport
4
Content
PlanApprovalExecution
5
Rollout
TrainingCoachingWebinarsBlended
6
Metrics
TrackingTracingScoringAdapt
7
Scale up
Next LevelLocationLanguageBest Practices
Training for passive profiles
Training for active profiles
Strategy session with management team
Tactical Consulting (Part 1 & Part 2) with management of marketing, sales & recruiting
Pilot Training & Evaluation with “Ambassadors”
Awareness sessionfor all co-workers
Classroom Training for proactive profiles
TrainingLinkedIn 1
Training LinkedIn 2
Training LinkedIn 3
Home StudyCourses Webinars
11
12 13
14 15
16
17
18
19
How to implement a Social Selling Strategy
In-Company Training & Consulting Starting with a complimentary consultation
Book your Social Selling Consultation nowGo to www.reallyconnect.com/oracle
How can we continue to help you?
@MikeClark03 @ReallyConnect @Timothy_Hughes
Thank You for joining us!
Managing Director EMEA Sales Director