Download - Socialmedia2012part2
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Social Media – part 2
Wendy Tagg
Recap and reflections
Setting up a strategy
Expected and unexpected connections
Our LinkedIn Group
Preventing problems
Finding out more
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Recap - What we are using Social Media for
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building a community
advertisements
getting people to website
leading to attendance of courses
promotion
flashmoborganising
learning at a distance
keeping in touch
networking
marketing
deliverypersonal development
collaboration
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Recap
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Linked In Facebook Twitter You Tube Google + None
Mini-Survey of social media use30 responses Social media tools
• survey• LinkedIn most popular• then Facebook and Twitter
Using social media to build networks• same networking skills as elsewhere• go where your peers/customers are• adapting your behaviour to different ‘places’
Preventing problems• time thief• on-line information is public • connects different parts of your identity
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Reflection – pull not push
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Normal Comms:target and push
Social media:people pullas required
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listen and respond
Reflection - Be “in the conversation”
comment and like
updates and discussions
Looking forward to seeing @Name
at #LT13UK
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Reflection – Find on-line coffee shops
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local networking
groups
Chats
Writers
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Being alert
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Being Alert: Items for you - LinkedIn
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Number shows there is something specific to you
General stream from your contacts and companies
that you follow
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Being Alert: Items for you - Twitter
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2. A follower retweeted it.1. I asked a question.
3. One of her followers replied – notice she put
@WendyTagg at the start of her tweet..
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Being Alert: notification - LinkedIn groups
1. Choose Settings
4. Set frequency.
3. Choose Set frequency of group digest emails..
2. Choose Email Preferences
5. Save.
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Strategy - Getting on-line life sorted out
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Minisurvey on Strategy - What comes first?
Most popular option and my original position
Possible starting point if you are not comfortable with the range
of Social Media options
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Building a strategy
Identify your audience• Who is your target audience?• Which tool do they use? • When are they on-line?
Set some measurable objectives• Business strategy first• Keep your USP/brand in mind• What do you want to achieve?• How are you going to judge success?
£Decide how much time you are going to spend• You need to commit: updates, conversations• Beware of opportunity cost
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Building a strategy
Social media is not just self-promotion• Show the person behind the company• Listen and interact• How can you add value?• Can you recycle materials and experiences?
Learning what to do• Use social media to complement your existing channels• Look out for interactions that appeal to you.• How can you adapt them?• What ‘baby’ or next steps can you take?
Check where you are c.f. your objectives• Who’s engaging with you and at what levels?• Could tools for measuring numbers help?• Be ready for slow growth.• Consider your results and direction, then adjust course
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Expected and Unexpected connections
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What connects different parts of your
life on-line
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Look at my new
TV
Information connects automatically
heading off for a meeting
I work for ... CV
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Location
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Dashboards: e.g. Hootsuite
Social media streams in one place
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Choose which accounts to send
message from
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Twitter to Facebook
3. Choose Sign in to Facebook and connect your
accounts – then complete dialogues.
1. Choose Settings.
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2. Choose Profile
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Twitter to Facebook
3. Include an #fb in your tweets
1. Search on posting selected tweets in facebook.
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2. Complete dialogues
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Social Media and our forum
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Linked In Group/Twitter Forum
• LinkedIn group running with a small no• trouble with invites
• Twitter list – let me know if you want to be on it• Just makes it easy to follow each other• Circulating information
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• Frances’ message• Do yell if you should be in and you’re not• Use promotions to link to blogs, events• Skills matrix (On going)
(Current)
https://twitter.com/#!/list/WendyTagg/cipdtrainersforumsussex
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Linked In - skills
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1. Edit Profile, scroll down and select Edit Skills
2. Start typing in the skill name , then choose from drop-down.
Finally select Add.
3. The skill will appear in the list.
4. Save Changes.
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Preventing problems
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Spammers and worse
Don’t click the link
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Privacy
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Everyone can see all your info!
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Privacy – Face Recognition
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Trolls
• People who try to upset others by posting nasty messages to get a reaction.
• Usually cowardly and hidden behind fake id.
• Don’t feed them.
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Group Think
We are all individuals
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Finding out more
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Tools, techniques and strategy
• Collection of bookmarks for this presentation
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http://www.diigo.com/list/wendytagg/cipd-trainers-forum-sussex-social-media
http://mashable.com/
• All sorts of tech. news• Articles about using social media• News about changes to social tools
• Observe what others are doing• Ask your social network• Your social network is also a Personal
Learning Network.
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Keeping aware and out of trouble
http://facecrooks.com/
• Facebook• Alerts: on privacy,
security and scams
http://blog.tweetsmarter.com/
• Easily digestible• Twitter• Facebook
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http://www.knowthenet.org.uk/
• Straightforward• All aspects of the web• News• Tests