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SOCIALMEDIA SHORTCUTS,
STRATEGY, and SYSTEMS
Debra Atkinson
QuestionDoyoufeellikethisaboutsocialmedia?Itdoesn’twork?Itdoesn’tworkforyou?It’sconstantlychangingsoyou’llneverfigureitout?IfyouansweredYESto2ormoreofthese…I’vegotthisforyou.
• Createasystemforusingyoursocialmediaplatforms
• Identifythekeyobjectivesofyoursocialmedia
• Simplifywiththeuseofafewbesttoolsthatwork
• Testandevaluatewhatworksandwhatdoesn’t
• Focusonthesinglemostimportantpartofyoursocialmediasuccess
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WhatYouCanDo1. Listen2. Influence3. Network4. Sell
1. Listen• Insights:Mostengagedonposts• PopularPost1:• PopularPost2:• PopularPost3:• PopularPost4:
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ACTION:analyzeYoursocialmedia:• FacebookInsights• YouTubeAnalytics• InstagramAnalytics(+scanyourimages)• PinterestAnalytics(mostpopularpins)• Andask:haveyoureallysharedthem?Talkedaboutthem?Taggedthem?Triedgettingeyesonthem(organically)
KnowYourAudienceFirstUntilyouknowwhat’sworkingorganicallywhywouldyoueverboostit?Orcreateanadaroundit?Untilyouhaveaplanwhywouldyoueverboostit?
2.InfluenceAnswers:Transformationtheymostwant• Transformation1:• Transformation2:• Transformation3:• Transformation4:
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3.NetworkPartners:Influencersinyourcommunity• Influencer1:• Influencer2:• Influencer3:• Influencer4:
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4.SellAdtype:topage,look-alikes,customaudiences,localtargets• Ad1:• Ad2:• Ad3:• Ad4:
EarnIt!
1st:PrioritizeYOURSocialMediaObjectivesWhatdoyoumostneedtodorightnow?
q MarketResearchq Connect&Communicateq GenerateNewLeads/GrowEmailListq EngageCurrentCustomersq GenerateRevenueq _______________________________
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TheSocial365SYSTEM
3PrimaryCONTENTSources• Blog• Video– Live– Recorded
• Podcast(oraudio)
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ASKTHEM• Doyoulistentoanypodcasts?• Doyouwatchvideo?• Doyouprefertoreadanarticle/blog?• Whatpodcastsdoyouenjoynow?• Whatvideochannelsdoyouwatchnow?• Wheredoyouget__________(yourcontent:recipes/exercises/healthinfo/medicalanswers)
SLICE(6x)Trailers&Teasersthatmakeyouridealcustomercompelledtoread/listen/watch• Quotecards>>canva.comorpicmonkey• Images>>originalsvs.stockphotos• Infographics>>Piktochart.com
PLATFORMPlacements(5)q Facebookq Twitterq Pinterestq YouTube(podcasttoYT,liveFBvideotoYT)q Instagramq LinkedIn
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TOOLS• Canva• Piktochart• BuzzSumo• HeadlineAnalyzer• Caution:
SuccessfulSocial
SocialMediaisnotthestart
content
social
content
Nextstep
Nextstep
purchase
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STEP1:CREATEORIGINALCONTENT• Topic1:• Topic2:• Topic3:• Topic4:• Topic5:• Titles1-20:• Titles2-20:• Titles3-20:• Titles4-20:• Titles5-20:
STEP2:PULL6JUICYSLICES• Quote1:• Quote2:• Quote3:• Quote4:• Image:• Image:• Statistic:• List:• Infographic:• Videoclip:
“Exerciseistheonlywaytospeedup
metabolismwithoutacceleratingaging.~Dr.JoelFuhrman
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STEP3:POSTORIGINAL• FB1:• FB2:• FB3:• FB4:• Insta1:• Insta2:• Twitter1:• Twitter2:• Twitter3:• Twitter4:
STEP4:ADDtoASSETSA. TitleB. linktotheURLC. datepublishedD. datespromotedagainE. Createcompanionfileofthesocialmedia
art
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TrackYourAssets
STEP5:SCHEDULEFUTUREPOSTS• Launchesduringtheyear– Notethenativeadsforproductsyouincludeinyourassetsdocument
– Notetheimagesusedstorewithadateorothersystem
• Holidaytimesatopichasrelevance• Seasonaltopics
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3CaseSTUDIES&EXAMPLES
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Theimporta
nce&mythso
f“core
exercise”>
>podcast
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Free
Nextstep
TAKEACTION:PLAN
• Socialmediapost• Whatquestioncanyouanswer?• LeadMagnet:Whatisthenextstep?• Program:What’sfixestheproblemforthosewhoreallywanthelp?
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TAKEACTION:PLANBETTER• Program:Whatproblemareyoufixingpermanently?• LeadMagnet:Whatdothosewiththatproblemwantsothey’llgivetheiremailaddresstogetit?• Whatquestioncanyouanswerabouttheproblem?• Socialmediapost
Simplify&SolidifytheSystem1. KnowyourMarket,yourMessage,then
Media:2. Pick1or2platforms3. Pick1or2tools4. Createarepeatable,consistentprocess5. Getrepeatable,consistentresults
WHAT’SMEASUREDMATTERS
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Questions?
Fitnessmarketingmastery.comFlippingfifty.comDebraatkinson.comCONNECT:Twitter:@fitnessvoiceFacebook:fitnessmarketingbizYouTube:fitnessvoice
