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@tylergarns
Starting Now!
Presented by
Tyler GarnsDirector of Marketing,
Infusionsoft
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@tylergarns
This is not a demo
This is not a demo of Infusionsoft
Please visit http://www.infusionsoft.com/demo
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@tylergarns
Overview:What’s with all the social media craze?
Why does social media work for some, and not for others?
How you can build the RIGHT social media strategy and save a ton of time
How to make money using social media
Case study: 60 days, 2K people, How?
Slides & Infusionsoft offer for those interested
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@tylergarns
52,300 Google resultsfor “social media fad”
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@tylergarns
fad: fad/fad/Noun: An intense and widely shared enthusiasm for something, esp. one
that is short-lived; a craze.
The mullet is here to stay
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@tylergarns
Many people have wondered if it’s a fad because they’ve struggled to get
results
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@tylergarns
For some: social media is an excuse
for doing HARD work (like thinking)
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@tylergarns
News flash: For many of you (who are in denial), social media has been a COLOSSAL waste of time.
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@tylergarns
But, everyone’s doing it!
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@tylergarns
Are you copying someone who is failing?
80% of
businesses
fail in the
first 5 years
Dudes - this is AWESOME!
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@tylergarns
Time To Retrain Your Brain
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@tylergarns
<<< REWIND
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@tylergarns
Typical Customer Lifecycle
Generate Interest
Sell, Sell, Sell
Get New Customers
Sigh Of Relief
Go Do It Again
Problem: 3 Holes In Your Funnel
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@tylergarns
Growing Sales w/Typical Customer Lifecyle
Generate Interest to get 100 prospects
10 People Buy
What if I want to double my sales?
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@tylergarns
How to Double SalesDouble Ad Spend
Double Time Spent Generating Traffic
Double Sales Efficiency
All of these are out of reach for small business
Why?
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@tylergarns
Holes In Your Funnel
Hole #1: Lost Traffic
Ask yourself: How much traffic came to my site today and left without me capturing their info? How will I ever follow up with them again?
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@tylergarns
Holes In Your Funnel
Hole #2: Lost Leads
Usually 10% of leads are HOT - we convert those
What about the rest?
What about the people who aren’t ready to buy now?
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@tylergarns
Did You Know?How many
leads each
month are labeled as “bad” and dumped into hole
#2?
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@tylergarns
Holes In Your Funnel
Hole #3: Lost Customers
You lose 68% of customers because of INDIFFERENCE*
Are your customers buying more?
Are they referring?
*According to a study conducted by the Technical Assistance Research Project in Washington D.C
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@tylergarns
Without a plan you fall into the Typical Customer Lifecycle Trap
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@tylergarns
Poll:Are you falling into the Typical
Customer Lifecycle trap?
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@tylergarns
Poll responses:
34% - I’m totally trapped
50% - I have 2 0f the 3 holes
14% - I have one hole in my biz
2% - My customer lifecycle is perfect
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@tylergarns
Holes in your funnel are a result of
focusing on tools & tactics - while
ignoring strategy
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@tylergarns
Can you imagine?POINT “A” - SAUDA
POINT “B” - NOIDA
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@tylergarns
Any “expert” that says with “You
MUST do X” where X is a tactic (or a
tool), is an “expert” to be
wary of!
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@tylergarns
Don’t buy any tool or try any tactic if you don’t have a map!
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@tylergarns
What’s The Result?
CHAOS
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@tylergarns
Tools + Tactics (without strategy) = CHAOS
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@tylergarns
Build the Strategy First
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@tylergarns
Framework for Strategy: The Perfect Customer Lifecycle
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@tylergarns
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@tylergarns
Service BusinessAttract Traffic
Capture Leads
Nurture
Convert Sales
Deliver & Satisfy
Upsell
Referrals
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@tylergarns
Heating & Air Conditioning
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@tylergarns
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@tylergarns
Poll:How much more
revenue per month could your business be producing if you had a clear M.A.P in
place?
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@tylergarns
Poll results:20% - $1,000/month
35% - $5,000/month
23% - $10,000/month
22% - $25,000/month or more
That’s $117MM per year in lost revenue (from 1,000 small businesses)
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@tylergarns
What would it be worth?
Text
Download the template:http://bit.ly/pcl-template
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@tylergarns
5 Stages to Use Social Media
Attract Traffic
Capture Leads (a bit trickier)
Nurture Prospects
Deliver & Satisfy (Customer Service)
Get Referrals
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@tylergarns
Social Media Money Formula
(R-Cg) * (F*Cr*Or*Pr) - h * T = Profit
Memorize it! :)Just Kidding
Go to: http://bit.ly/socialmediamoneyformula
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@tylergarns
Social Media Money Formula
R = Revenue per sale
Cg = Cost of goods
F = Number of followers/friends
Cr = Click rate (what % of followers click on your social media links and go to your site)
Or = Opt-in rate (what % of the people that clicked opted into receive info from ou via email)
Pr = Purchase rate (what % of the people that opted in actually bought from you)
h = Hourly rate for your social media efforts
T = Amount of time you spend on social media
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@tylergarns
Attract Traffic with Social Media
Use social media to drive traffic to excellent content (blog post)
Capture leads where you deliver the content (give them MORE content)
Follow up with social media & email
Provide value, then sell
If you have a local business, use FourSquare & others to drive local traffic directly
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@tylergarns
Attract Traffic with Social Media
Good for traffic: Facebook, Twitter, YouTube, LinkedIn,
Capture leads where you deliver the content (give them MORE content)
Follow up with social media & email
Provide value, then sell
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@tylergarns
Capture Leads with Social Media
Typically requires some type of integration
Or put a web form on your Facebook page
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@tylergarns
Email is still the “inner sanctum”
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@tylergarns
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@tylergarns
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@tylergarns
Nurture Leads with Social Media
Use email to drive leads to your social media profiles, content, etc that moves them closer to the sale
If you’re tricky, integrate your CRM/marketing automation to send SM updates as part of drip campaigns
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@tylergarns
Customer Service with Social MediaMonitor your brand (HootSuite, Tweetdeck, Sysomos)
Monitor competitors
Respond to inquiries
Help customers that are struggling
Ask for reviews (Yelp, etc.)
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@tylergarns
Case Study
ThinkBigArt.com
In 2 months, I built an email list of 2,000 photographers
Sold many copies of an info product
Almost entirely on Twitter
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@tylergarns
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@tylergarns
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@tylergarns
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@tylergarns
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@tylergarns
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@tylergarns
Tracking SM in GA
Old Way
New Way
http://www.tylergarns.com/infusionsoft-lead-tracking
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@tylergarns
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@tylergarns
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@tylergarns
Lead Source ROI Reports
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@tylergarns
What is Infusionsoft?
If you combined ACT!, 1ShoppingCart, Aweber, Salesforce.com, ConstantContact, and Outlook - you still wouldn’t have Infusionsoft.
Infusionsoft is less expensive than adding all those thing together, and it has some secret sauce (hint: automation) that you can’t get anywhere else.
#1 Marketing Automation solution for small business, used by 6,000+ businesses and many gurus.
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@tylergarns
http://www.infusionsoft.com/demo
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@tylergarns
Who does it work for?Professional Services
Doctors, Lawyers, Realtors, Marketing Agencies, Etc.
Household Services
Carpet Cleaners, Heating & A/C, Pool Cleaners, Pest Control
Internet/Info Marketers
Educational products, Authors, Speakers, Marketing product
Online Retailers
Watches, tents, model trains, widgets, etc.
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@tylergarns
From the BIG guys...
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@tylergarns
to...Patrick bought 30 days ago
28 eCommerce transactions
Lead capture forms on his site
Starting to leverage affiliates
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@tylergarns
and...Shortly after Camilo Rodriguez (mortgage broker) signed up with Infusionsoft.....
“I was so reluctant to get the Quick Start Bundle, but you know what? You have to do it. This is awesome. I would love to become an expert at this because I know it’s going to pay off over time.
I owe you so much.... I have received so far about 20 notifications.... amazing... Thanks Scott, thanks truly.”
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@tylergarns
“The difference between an ordinary business and an extraordinary business is
implementation.”
- Bill Glazer
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@tylergarns
Quick-Start BundleReserved for YOU
Dedicated Success Coach
Kick off Strategy Session
Custom Marketing Automation Plan (M.A.P.)
2 Campaign Configurations
2 Flex Blocks (Not one-size fits all)
$2,000
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@tylergarns
Call your rep, or: 866.800.0004 ext 1
http://www.infusionsoft.com/demo