SOCIAL STRATEGY | SALES FUNNEL | PRODUCT SALES | SUBSCRIPTION SIGN UPS
YesMore Ltd. 2019
YesMore Ltd. 2019
We began by targeting fans
of competitor wine
subscription services.
Anyone who engaged with
the initial sets were
catagorised and retargeting
in a second phase.
Within the second phase we
began sending people to the
shop to learn more.
Built from pixel tracking
data, anyone who came to
the shop and didn't buy from
phase one will be retargeted
again.
In the space of just a week
we drove 790 already
engaged and interested
people to the site at just
£0.93 per visit. The average
cost per click (CPC) for
Facebook ads across all
industries is £1.40 for
reference.
Pixel data was also able to
show us and our client were
potential buyers were
dropping off. Giving us a
heat map of where the site
needed edits.
YesMore Ltd. 2019
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