Transcript
Page 1: Social selling video in lehman's terms

Let’s Put The Social in Your Video

SOCIAL MEDIA VIDEO

SOCIAL VIDEO

INTERACTIVE ENGAGEMENT PROCESS

Recognize that the customer’s buying and engagement process has changed today. Your Customers must be able to participate and contribute. The shift to social selling. Buyers have more control now, they have access to instant information by doing their research on the web and consulting with others and they are watching more video content today than ever.

The use of Video has a huge play

www.douglehman.com

Page 2: Social selling video in lehman's terms

Let’s Put the Social in Video

SOCIAL PROOF ARE YOU VISIBLE ONLINE?

If a picture is worth a thousand words what is video worth ?

A quality video can establish advanced credibility.

Video is more engaging, compelling and convincing that plain text

Video is more effective for storytelling

Video provides a better connection with customers & audience

Video is a 24 Hour Brand Ambassador

Video Improves your brand awareness, drives more sales,

Video can assist with online visibility and improves SEO dramatically

WE are visual learners it’s a natural training method

Page 3: Social selling video in lehman's terms

Benefits Social Video Marketing

SOCIAL VIDEO = Engaging the Conversation

Your Customer’s Buying Process has changed Today due to the internet and Social Media. Buyers have more control now, they have access to instant information by doing their research on the web and consulting with others. Buyers want and desire SOCIAL PROOF. We have to adapt our sales and marketing Process.

Page 4: Social selling video in lehman's terms

5 Principles for Effective Social Video Selling

Page 5: Social selling video in lehman's terms

4 Steps for Effective Social Video Get SOCIAL with your VIDEO Engagement

1 • WATCHABLE – Call to Action, Video/Audio Quality

Image Background

2 • FINDABLE – Video SEO, Metadata, Sales Proposal

Video Distribution Leverage Social Networks

3 • SHARABLE - Embed links, allow comments, sharing, rating

Cross-Promotion Video Collaboration

www.douglehman.com

4 Customer Follow Up. Be Accountable Be Reactive to your Community Messages Be Responsive to your Customers Comments

ACCOUNTABLE ACTIONABLE

Page 6: Social selling video in lehman's terms

You Want More than Connect with Doug

Let’s Put It In Lehman’s Terms Passionate about Video Engagement

www.douglehman.com doug @douglehman.com

@douglehman

Doug Lehman

(404) 654-0304

Brand Ambassador of Video Engagement

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