Download - Social Search Report
-
8/10/2019 Social Search Report
1/151
-
8/10/2019 Social Search Report
2/151
!"#$%&A- A"B,, /#,C D*;5- /;E#.
( )$*+,%-./,$ *, *0# .,$.#1* ,2 34,.5&6 4#&+.07= A- .;5 F+,, ,"#$GH A&.1 F- #GE F&;
@ A- -&" +GE53-$. -&+GC3I
-
8/10/2019 Social Search Report
3/151
80&* &+# 34,.5&67 &$% 34#&+.079!;%+#, #GE 3"#$%& #$" -&" Q;5GE#O;G3 ;Q ;$6#G+% 0#$C"OG6 +G =>?@1&",)+G6 %;G350"$3 #EE$"33 -&"+$ G""E3 +G -F; C". F#.3
!;%+#,R;$
:,$4-;#+
!" $%&' ()*+ (%," (, *,-,*$) .')/&012 (, 3,0"
4(&5,*6 70/,8))+6 9)):1,;6@&$*B!"#$%& ),#S;$03
65+E" -&"0 -; F--&". F#G- #3 T5+%C,.#3 );33+*,"U
?,+ .,$4-;#+4 @0,@&$* 4,;#*05$" C-*%,$D* A$,@ @05.041#.5E. 4,;#*05$"B!"#$%& ),#S;$03"G#*," -&"0 -;#%OV",. "W),;$" *"Q;$"LGE+G6 -&"+$ 6;#,U
?,+ .,$4-;#+4 @0,@&$* *, #$"&"#@5*0 ,*0#+.,$4-;#+4 &$%
F4,;#/;#4GC+&$%4B
?,+ .,$4-;#+4 @0,%,$D* A$,@ *0&**0#> @&$*4,;#*05$" F>#*HG!;%+#, ),#S;$03"G#*," -&"0 -;E+3%;V"$ +-1 V+#-#$6"-"E "W);35$"-; #EV"$O3+G6 ;$-&"+$ Q$+"GE3B$"%;00"GE#O;G3U
H
-
8/10/2019 Social Search Report
4/151
-
8/10/2019 Social Search Report
5/151
(B I#.0$,6,"5#4 805.0 !+# J#+"5$"];;6," 4 R#%"*;;C *;-& ;X"$ J3;%+#, 3"#$%&K Q"#-5$"3
K,.5&6 L 4#&+.0 16&M,+;44*&+/$" *, 6,,A ;,+# &65A#
^;-& Q5GE#0"G-#,,. 53" 3;%+#,0"-#E#-# ZF&; ,+C"3 F- #GE&;F +0);$-#G- -&". #$"[ -;+0)$;V" %;G-"G- E",+V"$.
!;%+#, 3"#$%& +3_
I
-
8/10/2019 Social Search Report
6/151
NB 3K5"$&647 L I#.0$5O-#4 :,$$#./$"I@,
-
8/10/2019 Social Search Report
7/151
PB J-6/16# I,-.01,5$*4 )$ I0# :,$4-;#+ Q,-+$#>];;6," $"3"#$%& 3&;FG -- %"$-#+G E+6+-#, %GG",3 ),#. E+X"$"G- $;,"3 +G %53-;0"$ \;5$G".3 Q;$ E+X"$"G- -.)"3 ;Q )$;E5%-
:,$4-;#+4 -4# 4,.5&6 &$% 4#&+.0&* %54.+#*# 1,5$*4 5$ *0#5+
R,-+$#> *,@&+%4 1-+.0&4# ,2 &
1+,%-.*B
d#$C"-"$3 053- E"3+6G -&"+$E+6+-#, %53-;0"$ \;5$G".3 --53" 3;%+#, #GE 3"#$%))$;)$+#-",. -; -&"+$ )$;E5%-Z3[U
!;%+#, 3"#$%& +3_
e
-
8/10/2019 Social Search Report
8/151
!"#$%&A- A"B,, /#,C D*;5- /;E#.
? 2G-$;E5%O;G -; -&" %;G%")- ;Q J3;%+#, 3"#$%&KN 80&* >,- @566 6#&+$H A&.1 F- #GE F&;
@ A- -&" +GE53-$. -&+GC3I
-
8/10/2019 Social Search Report
9/151
A" F+,, E"LG" 3;%+#, 3"#$%& #3
3KST *#.0$5O-#4 &1165#% *, C#U#+ 4##%.,$*#$* ,$ 4,.5&6 ;#%5&7
#GE
3V45$" 4,.5&6 .,$*#$* *, C,,4*
KST 1#+2,+;&$.#7
/&+GC+G6 ;Q +- -&+3 F#. 0#C"3 +- 0;$" #%O;G#*,"g
4%&' 3)'$1A /)3,' -*)3 )=*
)(" *,',0*/% B &">='$*A/)**,10C)" '$=>&,'
4%&' 3)'$1A /)3,' -*)3&">='$*A 8,'$ D*0/C/,
h
-
8/10/2019 Social Search Report
10/151
80&* >,- @566 W#&+$@ -&+G63 -; -#C" #F#.
? /- ];;6,"`1 c;5/5*" #GE R#%"*;;C #%OV+-. %#G V" # E+$"%- +0)#%- ;G3"#$%& )"$Q;$0#G%"
= /- 3"#$%& -"%&G+T5"3 %#G *" 53"E -; *"i"$ 3""E 3;%+#, %;G-"G- j"3)"%+#,,. +G -&" R#%"*;;C G"F3Q""E #GE +G c;5/5*" V+E"; 3""E+G6
H /- 3;%+#, #GE 3"#$%& %#G ;G,. *" 3.G"$6+3O% +Q # *$#GE # 3-$#-"6. Q;$F"* 4 %;G-"G- -- 35));$-3 -&"0
@ /- +Gk5"G%" +3 #G +G%$"#3+G6,. );F"$Q5, %5$$"G%. ;G,+G" #GE +3 #,$"#E.# *+6 )#$- ;Q F+GG+G6 +G *;-& 3"#$%& #GE 3;%+#,
?>
-
8/10/2019 Social Search Report
11/151
80#+# 5*D4 .,;# 2+,; %#53"b#GEb"X"%- -"3-3 ;G &;F 3;%+#,3+6G#,3 %#G *" 53"E -; *;;3- )#6"3B !PN: );3+O;G3
=U PW-"G3+V" $"3"#$%& +G-; "W+3OG6 %;$$",#O;G#, 3-5E+"31 "W)"$- 35$V".3 #GE+G-"$V+"F3 F+-& -&" 3"#$%& #GE 3;%+#, ),#S;$03 -&"03",V"3
??
-
8/10/2019 Social Search Report
12/151
-
8/10/2019 Social Search Report
13/151
!"#$%&20%A
? 2G-$;E5%O;G -; -&" %;G%")- ;Q J3;%+#, 3"#$%&K= A- .;5 F+,, ,"#$GP 80>X @0&* &$% @0,
@ A- -&" +GE53-$. -&+GC3I
-
8/10/2019 Social Search Report
14/151
80> 2,.-4 ,$ 4,.5&6 4#&+.092-B3 $",#OV",. G#3%"G- #GE 5G"W),;$"E1 #GE # );-"GO#, 3;5$%" ;Q %;0)"OOV" #EV#G-#6" Q;$ :&+,+)3
? !P< "W)"$-3 #6$"" -- 3;%+#, 3+6G#,3 #$" ;G" ;Q -&" 6$;F+G6 Q#%-;$3 -; +Gk5"G%"!P< +G -&" Q5-5$"
= 2G%$"#3+G6,. E+6+-#, 0#$C"OG6 053- J%&"%C *;-& *;W"3K Z3;%+#, #GE 3"#$%&[ -; *""X"%OV" +G #G +G-"6$#-"E F#.
H R"F %;0)"O-;$3 V" 0#3-"$"E J3;%+#, 3"#$%&K -"%&G+T5"3 E5" -; -&" *,#%C *;W#,6;$+-&03 +G T5"3O;G #GE Q$"T5"G-,. %G6+G6 $#GC+G6 Q#%-;$3 j -&+3 $")$"3"G-3 #
3;5$%" ;Q #EV#G-#6" Q;$ :&+,+)3 +Q -&" Q5GE#0"G-#,3 %#G *" #E;)-"E
@ /&" -F; E+3%+),+G"3 +G%$"#3+G6,. ;V"$,#) Q$;0 # 3C+,,3 )"$3)"%OV" #GE ."- :&+,+)3B3;%+#, #GE 3"#$%& -"#03 ZG;- -; 0"GO;G F"* #GE %;G-"G- -"#03[ #$" 3+,;"E
?@
-
8/10/2019 Social Search Report
15/151
80&* @566 @# C# %,5$" *, &./,$ *0549^5+,E $0;G. *"-F""G -&" -"#03 F&; %#G #%&+"V" 0;$" *. F;$C+G6 -;6"-&"$1 *. #E;)OG6-"%&G+T5"3 F&+%& -#C" #EV#G-#6" ;Q 3;%+#, 3"#$%& )$+G%+),"3
? ($"#-" J),#.*;;C3K Q;$ E+X"$"G- -"#03 F&;3" F;$C %#G *" +0)$;V"E *. #)),.+G63;%+#, 3"#$%& CG;F,"E6"
= !"- o:23 Q;$ #,, -"#03 %;G%"$G"E Z3;%+#,1 3"#$%&1 F"*1 %;G-"G-[ -; "G35$" 3.G"$6+"3
*"6+G -; *" #)),+"E #%$;33 -&"0 Z-"#0 DB3 )"$Q;$0#G%" E")"GE3 ;G -"#0 ^g[
H N"V+3+- :&+,+)3B #))$;#%& -; +G-"6$#-"E E+6+-#, 0#$C"OG61 "3)"%+#,,. #3 $"6#$E3 -&"$;," 4 %;G-"G- ;G +-3 F"*3+-"
@ !""C -; "3-#*,+3& # $0;G+3"E #))$;#%& -; +Gk5"G%"$3 -- %#G *" ,"V"$#6"E -;
$"#) -&" $"F#$E3 ;Q 3;%+#, 3"#$%&
?I
-
8/10/2019 Social Search Report
16/151
80, 54 *054 5;1,+*&$* 2,+9A" Q"", 3;%+#, 3"#$%& ,"#$G+G63 %#G *" #)),+"E #%$;33 -&" *53+G"33
J&+.,; ;&+A#*##+4 j PG35$" -- 3;%+#, 3"#$%& *"3- )$#%O%" +3 #)),+"E F&"G E"3+6G+G6%#0)#+6G3 #GE "%;3.3-"03 #%$;33 #6"G%+"3 #GE ,;%#,n6,;*#, -"#03
K,.5&6 ;#%5& ;&$&"#+4 j p"#$G &;F -; 53" 3"#$%& -"%&G+T5"3 -; *;;3- .;5$ %;G-"G-B3)"$Q;$0#G%"1 #3 F",, #3 F- -; E; -; &",) 3"#$%& -"#03 *;;3- -&"+$ )"$Q;$0#G%"
KST 41#.5&654*4 j R#%-;$ -&" );F"$ ;Q 3;%+#, 3+6G#,3 +G-; .;5$ !P< 3-$#-"6. #GE *"6+G%)+;G+G6 -&" %G6"3 -; 3;%+#,1 F"* 4 %;G-"G- 3-$#-"6. $"T5+$"E -; 35));$- .;5$ 3"#$%&)"$Q;$0#G%"
YZ ;&$&"#+4 j (;G3+E"$ # 5G+L"E #))$;#%& -; +Gk5"G%"$3 Q;$ :&+,+)3 #%$;33 .;5$ #6"G%+"3 #GE+G-"$G#, 3-#X #3 F",, #3 #%$;33 *;-& 3;%+#, #GE :N
T$65$# ;&+A#*##+4 j :,#G "E+-;$+#, %;G-"G- ;G -&" U%;0 -- 35));$-3 # &+6&bQ5G%O;G+G6E+6+-#, "%;3.3-"0 #GE *"G"L-3 Q$;0 *;-& 3;%+#, #GE 3"#$%& -$#q% E$+V"$3
-
8/10/2019 Social Search Report
17/151
!"#$%&20%A
? 2G-$;E5%O;G -; -&" %;G%")- ;Q J3;%+#, 3"#$%&K= A- .;5 F+,, ,"#$GH A&.1 F- #GE F&;
[ 80&* *0# 5$%-4*+> *05$A4I
-
8/10/2019 Social Search Report
18/151
I0# 5;1&.* ,2 34,.5&6 45"$&647 ,$ 4#&+.0 54 &O-#4/,$ @0,4# &$4@#+ 54 .0&$"5$"/&" ),#S;$03 %;GOG5" -; "W)"$+0"G- F+-& E+X"$"G- F#.3 ;Q %;0*+G+G6 3;%+#, #GE 3"#$%& -; ;X"$-&" JC+,,"$ #))K ;Q E+6+-#, %;G-"G- E+3%;V"$. j G;*;E. Q;5GE +- ."-
BCDC BCDD BCDB BCDE BCDF
!"##$%& %()*+, *%"%$- +% + .+/0*/#
%*#/+,
!1(2 3*# *45+)& (6&2*7$. (/ 8*%*3*,*&9
!:;
-
8/10/2019 Social Search Report
19/151
N\(\ ],,"6# L ^5$" &%;5U#% 4,.5&6D4 +#6#=&$.#/&+3 -$+66"$"E -&" L$3- 3"$+;53 +G-"$"3- +G 3;%+#, Q;$ !P ,2 & -4#+B A" ,;;C #- &;F 0#G. )";)," .;5 Q;,,;F1 &;F 0#G. Q;,,;F .;51 #GE -&+3%#G #EE # ,+i," F"+6&- -; # ,+3OG6 +G $"65,#$ 3"#$%& $"35,-3U 2- %#$$+"3 05%& 0;$" F"+6&- +G ^+G6 !;%+#, !"#$%&1F&"$" -F""-3 Q$;0 0;$" #5-&;$+-#OV" )";)," F+,, k;F -; -&" -;) F&"G *"3- 0#-%& $","V#G%. +3 53"EU
];;6, Y c"31 F" E; 53" +- #3 # 3+6G#,U 2- +3 53"E #3 # 3+6G#, +G ;5- ;$6#G+% #GE G"F3 $#GC+G63U A" #,3; 53" +- -; "GG%" ;5$ G"F3
5G+V"$3#, *. 0#$C+G6 &;F 0#G. )";)," 3$"E #G #$O%,"U 8#GG.' 5,,+V#GY'8; .;5 -$. -; %#,%5,#-" -&" #5-&;$+-. ;Q 3;0";G" F&; -F""-3 -- 0+6&- *" #33+6G"E -; -&"+$ /F+i"$ )#6"U 8;
.;5 -$. -; JCG;FUK 2Q .;5 F+,,1 F&; -&". #$"a
^+G6Y'c"3U A" E; %#,%5,#-" -&" #5-&;$+-. ;Q 3;0";G" F&; -F""-3U R;$ CG;FG )5*,+% L65$"3 ;$ )5*,+3&"$31 F" E; #33;%+#-" -&"0F+-& F&; -&". #$"U ZR;$ "W#0),"1 T5"$. Q;$ 8#GG. !5,,+V#G[
];;6, Y' c"3 @# %, .,;1-*# &$% -4# &-*0,+ O-&65*> U A" E;GB- CG;F F&; #G.;G" +3 +G $"#, ,+Q"U Y b [
8#GG.' 5,,+V#GY'8; .;5 %#,%5,#-" F&"-&"$ # ,+GC 3&;5,E %#$$. 0;$" F"+6&- E")"GE+G6 ;G -&" )"$3;G F&; -F""-3 +-a
^+G6Y'c"3U
];;6, Y' c"3 F" E; 53" -&+3 #3 # 3+6G#,1 "3)"%+#,,. +G -&" J/;) ,+GC3K 3"%O;G r;Q ];;6," N"#,O0" !"#$%&sU !-*0,+ &-*0,+5*> +3+GE")"GE"G- ;Q :#6"N#GC1 *5- +- +3 %5$$"G-,. ;G,. 53"E +G ,+0+-"E 3+-5#O;G3 +G ;$E+G#$. F"*U
?h
-
8/10/2019 Social Search Report
20/151
N\(( JT_ 5%#$/2> 0-"# 5;1&.* ,2 *@##*4D %;$$",#O;G F#3 3&;FG +G -&"+$ $#GC+G6 #GE -$#q%
2Gk5"GO#, /F""- N#GC+G6 3&+t !&;$- -"$0 -$#q% 6#+G
D,-&;56& G;- # *+6 3-5E. -&+3 F+E",. )5*,+%+3"E %;$$",#O;G LGE+G6 ,"E -; #G "W),;3+;G ;Q !P< Q;%533"E -F+i"$#%OV+-.U 2- +3 6"G"$#,,. #%CG;F,"E6"E -- /F+i"$ G; ,;G6"$ -&+3 C+GE ;Q "X"%- *5- $"0#+G3 # V+-#, 0"-&;EQ;$ %;G-"G- E+3%;V"$. #GE #5E+"G%" -#$6"OG6 +G !P
-
8/10/2019 Social Search Report
21/151
K,.5&6 54 4##$ &4 & F4;&66G 2&.*,+ 5$ 4#&+.0 +&$A5$"u;F"V"$ -$#E+O;G#, !P< 3+6G#,3 3O,, 3""G #3 E;0+G#G-
EFG H IJKL
D*;V" #,, #5-&;$+-. Q#%-;$3 $","V#G%. +3C". -; #%&+"V+G6 V+3+*+,+-.U
2G # 0;$" T5#GO-#OV" #))$;#%& d;v#G#,.3"E -&" Q#%-;$3 $",#OG6 -; &+6&"$V+3+*+,+-. Q;$ 3+-"3 #GE %;G-"G- F+-&+G +-B3+GE"WU
/&+3 3&;F"E -- #,-&;56& -&"-$#E+O;G#, $#GC+G6 Q#%-;$3 3O,, Q#%-;$"EV"$. &+6&,. 3;%+#, 3O,, E # G;O%"#*,"+Gk5"G%" ;G V+3+*+,+-.U
/&" %;G%,53+;G *"+G6 -- .;5 3&;5,E *"O%C+G6 ;X -&" ;-&"$ 0#\;$ Q#%-;$3 *"Q;$"
E"#,+G6 F+-& 3;%+#,U u;F"V"$ 3+G%" -&+3 +3 T5#GO-#OV" +GG#-5$" +- %;5,E *" -- 3;%+#, +3 -&" C".Q#%-;$ Q;$ # 3)"%+L% )+"%" ;Q %;G-"G-$#-&"$ -G # F&;," 3+-"U
=?
-
8/10/2019 Social Search Report
22/151
],,"6#` 4##$ &4 A#> 4,.5&6 .0&$$#6 2,+ 4#&+.0/&+3 +3 *#3"E ;G !PU=h
>UH?
>UHH
>UH@
>UH@
>U@>
/F""-3
:+G-"$"3-
R#%"*;;C p+C"3
R#%"*;;C (;00"G-3
R#%"*;;C /;-#,
R#%"*;;C !$"3
];;6," ` ?
MNOPQREN4P!QM H IJKL
!"#$%& d"-$+%3 $"65,#$,. $5G ,#$6" +GE53-$. 35$V".3 -- 3""C Q""E*#%C Q$;0 !P< "W)"$-31 *;-& +Gb&;53" !P
-
8/10/2019 Social Search Report
23/151
:,++#6&/,$4 4-11,+* KSTD4 YTb4^5- -&+3 \53- 3&;F3 -- J6$"#- %;G-"G-K 6"-3 6$"#- $#GC+G63 #GE 6$"#- 3;%+#, +G-"$#%O;G_
? u;,+3O%1 %;G-"W-b*#3"E #))$;#%&+3 %$5%+#, Q;$ %;G-"G- T5#,+-.
= /"%&G+%#, )"$Q;$0#G%" #GE #6"#$%&+-"%-5$" #$" V"$. +0);$-#G-
H :$;);$O;G ;Q C".F;$E ,+GC3
E$;))"E #6#+G ;G #V"$#6"@ !;%+#, !+6G#,3Y %;$$",#O;G3E"%$"#3"E 3,+6&-,.1 *5- #$" 3O,,&+6&
I w3"$ !+6G#,3 ZxyPA[ +G -;)$#GC+G63 3+6G+L%#G-,. 0;$");3+OV"
=H
M,0*/%3,$*&/'S IJKT *0"+&": -0/$)*' UMO%5DVWW(((X',0*/%3,$*&/'X/)3W,"W+")(1,>:,H80',W*0"+&":H-0/$)*'W
-
8/10/2019 Social Search Report
24/151
],,"6#` @&4 C-56* &4 & 4,.5&6 4#&+.0 $#*@,+A
^#%C +G =>??1 Q;,C3 0#. $"0"0*"$ -&" %;G-$;V"$3. -- "$5)-"E F&"G d;z Q;5GE # 3+0+,#$ %;$$",#O;G*"-F""G &+6&"$ $#GC+G6 #GER#%"*;;C #%OV+-.U D- -&" O0"1 ];;6," %,#+0"E -&". E+EGB- 53" R#%"*;;C 3$"3Q;$ $#GC+G6 F"*3+-"3U8$U )"-"$3 %;G%,5E"E -- -&" $",#O;G3&+) *"-F""G R#%"*;;C #%OV+-. #GE &+6&"$$#GC+G63 F#3 ,+C",. G;- E+$"%-,. $",#-"E1 *5- )$;*#*,. %#53"E *. ;V"$,#))+G6 Q#%-;$3 35%& #3 ,+GC3 #GE &+6&bT5#,+-. %;G-"G-U
y;F +G =>?H1 -&"$"B3 3-$;G6 $"#3;G -; 353)"%- +-B3 E+X"$"G- F+-& ];;6,"`1 #GE -- -&" $",#O;G3&+) *"-F""G`?! #GE &+6&"$ $#GC+G6 6;"3 *".;GE .,++#6&/,$ 5$*, *0# *#++5*,+> ,2 &.*-&6 .&-4&/,$B ZPE+-Y /&+3 3&;5,E3#. J);3OG6 ;G ];;6," `K +G3-"#E ;Q ];;6," `?3U 2-B3 %,"#$ -- ];;6," E;"3GB- 53" -&" $#F G50*"$ ;Q `?3E+$"%-,. +G +-3 3"#$%& #,6;$+-&01 *5- ];;6,"` );3-3 V" !P< *"G"L-3 5G,+C" ;-&"$ 3;%+#, ),#S;$03U
y;- ;G,. +3 -&" %;$$",#O;G Q;$ `?3 &+6&"$ -G -- Q;$ R#%"*;;C #%OV+-.1 *5- -&"],,"6#` 16&M,+; 0&4O-&65/#4 *0&* ;&A# 5* & 2&+ 4-1#+5,+ 16&M,+; 2,+ KSTB/&"3" T5#,+O"3 3566"3- 3$+G6 %;G-"G- ;G ];;6,"`
-&" );-"GO#, -; +Gk5"G%" 3"#$%& $#GC+G6 +G 3+6G+L%#G- F#.3U
2G-"GO;G#, ;$ G;-1 -&" "G6+G""$3 F&; 0#E" ];;6,"` *5+,- +- Q;$ !P
-
8/10/2019 Social Search Report
25/151
],,"6#` @&4 C-56* &4 & 4,.5&6 4#&+.0 $#*@,+A2- H %$#%-"$+3O%3 F&+%& 0#C" +- +G-"6$#-" 3"#0,"33,. +G-; ];;6,"
( Y,4*4 &+# .+&@6#% &$% 5$%#c#% &6;,4* 5;;#%5&*#6>
-
8/10/2019 Social Search Report
26/151
! $,*# ,$ I@5U#+X ?&.#C,,A L e,-I-C#/&" "Wb)#$-G"$1 -&" ,#$6"3- 3;%+#, G"-F;$C #GE ];;6,"B3 ;-&"$ 3;%+#, %&+,E j F-B3 -&" 3-;$.a
/F+i"$ F#31 #- ;G" );+G- # C".];;6," )#$-G"$ +G +-3 J$"#,bO0"3"#$%&K )$;E5%-U /&" )#$-G"$3&+)"GE"E F&"G /F+i"$ E#-# %"#3"E-; *" #V#+,#*," -; ];;6," j -&+3
%;+G%+E"E F+-& #GG;5G%"0"G-3 ;Q];;6,"` #GE 0#. V" *""G -&"$"35,- #3 %;0)"OOV" #%O;G
2GE53-$. %;$$",#O;G#, 3-5E+"31];;6,"B3 )5*,+% 3),+- F+-& /F+i"$#GE ;5$ ;FG -"3-3 +GE+%#-" ---&"$" +3 ,+i," +G-"$$",#O;G3&+)
*"-F""G /F+i"$ #GE 3"#$%& #- -&"0;0"G-
8"3)+-" ;G6;+G6 +335"3 F+-& )$+V#%.1-&" G"-F;$C +3 ,#$6",. 3O,, 3""G #3 #JF#,,"E 6#$E"GKU /&" V#3- 0#\;$+-. ;Q+-3 E#-# +3 )$+V#-" +G -"$03 ;Q #%%"33*;-& *. &50#G3 #GE 0#%&+G"3U /&+3
3#+E1 0;3- J*$#GE )#6"3K #$" )5*,+%
R#%"*;;C "G6#6"0"G-3 %;GOG5" -;$#GC F",, +G %;$$",#O;G#, 3-5E+"3 j*5- -&+3 *""G 3566"3-"E -; *"E5" -; %;G-"G- T5#,+-. #GE G;-%#53#O;G#,
-
8/10/2019 Social Search Report
27/151
^#@&+# .,++#6&/,$ =4B .&-4&/,$2-B3 V"$. ,+C",. -- &+6& )"$Q;$0+G6 !PN: )#6"3 #$" 3$"E ;G -&"+$ ;FG 0"$+-
/&"$" F#3 #G !P< -- 3#+E |
-
8/10/2019 Social Search Report
28/151
N\(Pf([ KST4 4## 4,.5&6 &4 & A#> 2-*-+# 45"$&6/&". #$" 0#$6+G#,,. $","V#G- G;F *5- -&+3 %;5,E +G%$"#3" E$#0#O%#,,.
MNOPQREN4P!QM H IJKL
/&" 3#0" 35$V". Q$;0 3"#$%&0"-$+%3 E"0;G3-$#-"E -&" +GE53-$.;)+G+;G ;G -&" Q5-5$" +Gk5"G%" ;QV#$+;53 $#GC+G6 Q#%-;$3U
/&" +Gk5"G%" ;Q ];;6,"` F#3 %,"#$,.+E"GOL"E #3 V+G6 # 3-$;G6 Q5-5$"+Gk5"G%" ;G $#GC+G63 F+-& Q#%-;$335%& #3 C".F;$E #G%&;$ -"W- ,+GC3#GE "W#%- 0#-%& E;0#+G V+G6 ,"33+Gk5"G%" +G -&" Q5-5$"U
=f
-
8/10/2019 Social Search Report
29/151
-
8/10/2019 Social Search Report
30/151
!"#$%&20%A
? 2G-$;E5%O;G -; -&" %;G%")- ;Q J3;%+#, 3"#$%&K= A- .;5 F+,, ,"#$GH A&.1 F- #GE F&;
@ A- -&" +GE53-$. -&+GC3g T-+ ,@$ 34,.5&6 4#&+.07 +#4#&+.0 &$% 5*4 E$%5$"4M N"%;00"GE#O;G3 *. 3-#C"&;,E"$ 6$;5)
! !P< 3)"%+#,+3-3! !;%+#, 0"E+# 0#G#6"$3! 8+6+-#, ,"#E"$3&+)! :N 0#G#6"$3! A"* 0#G#6"$3
H>
-
8/10/2019 Social Search Report
31/151
80&* @# 2#6* *0# 5$%-4*+> %,#4$D* A$,@
? A&"-&"$ -&"$"B3 # %#53#, $",#O;G3&+) *"-F""G 3;%+#, "G6#6"0"G- F+-& %;G-"G-#GE +- $#GC+G6
= 2Q 3;1 F&+%& 3;%+#, %GG",3 #$" *"3- 53"E -; +0)$;V" 3"#$%& $#GC+G63
H 2Q 3;1 F- $;," E;"3 "G6#6"0"G- ),#. +G -&" 3-$"G6-& ;Q 3;%+#, 3+6G#,3
@ 2Q 3;1 F- $;," E; +Gk5"G%"$3 ),#. +G -&" 3-$"G6-& ;Q 3;%+#, 3+6G#,3
I A- %#G 0#$C"-"$3 E; #*;5- +-a
H?
-
8/10/2019 Social Search Report
32/151
8# .+#&*#% & *#4/$" 16&$ *, &%%+#44 *0#4# O-#4/,$4/; E"-"$0+G" F&"$" -&" #%O;G#*,"1 %#53#, ,+GC3 *"-F""G 3;%+#, #%OV+-. #GE 3"#$%&)"$Q;$0#G%" "W+3-"E
(GG ,3'F&;3 '3;%+#,n3 #$%&'
+0)#%-'-;'* '- 3- E
:;3-'%;G- G-
8$+V ' G6#6 0 G-';$6#G+%#,,.'4'V+#'
)#+Ed #35$ '+0)#%-
y#-5$ '7;Q'+0)#%-
];;6,"`
: & + , + ) 3 ) ;
3 - 3
y ; G
b + G k 5 " G % " $ 3 " G 6 # 6 "
d"#35$"2G%$"#3" +G !PN:
);3+O;G
N"bE; -"3-3 F+-&);3+OV" $"35,-3-; V#,+E#-" -&"
LGE+G6
R5$-&"$0"#35$"0"G-
;QY
!+z" ;Q );3+O;G%G6"
!)""E ;Q);3+O;G %G6"
85$#O;G +-,#3-"E Q;$
R#%"*;;C
2 G k 5 " G % " $ ) ; 3 - 3
2 G
k 5 " G % " $ 3 " G 6 # 6 "
/F+i"$
c;5/5*"
:+G-"$"3-
!","%O;G ;Q #&;3- ^] F"
F#G- -; +0)$;V"!P ,2 *#4* E$%5$"4 F(GP#%& -"3- #GE -#G6"G- F#3 #33+6G"E #G 28 Q;$ "#3" ;Q $"Q"$"G%" #GE -; Q;,,;F -&" k;F ;Q -&" -"3-3;G "#%& %GG",U /&" -#*," *",;F 3&;F3 -&" E"-#+, ;Q "#%& -#G6"G- F&+%& %;V"$3 -&" ,"V", ;Q
"G6#6"0"G-UISKI )< :k!hhSW ISKI :TZZSW!I)Th :Th?)I"J*/ 8;"3 # -F""- Q$;0 :&+,+)3 +G%,5E+G6 \53- # wNp #X"%- -&" !PN:a y;- R;5GE h
?U= >I"J*/ 8;"3 # -F""- Q$;0 :&+,+)3 +G%,5E+G6 # wNp ` o".F;$E #X"%- -&" !PN:a y;- R;5GE f
?UH >I"J*/ 8;"3 # -F""- Q$;0 :&+,+)3 +G%,5E+G6 wNp1 o".F;$E ` &-#6 #X"%- -&" !PN:a y;- R;5GE f
?U@ >I"J*/ 8;"3 # -F""- Q$;0 :&+,+)3 -- *""G $"-F""-"E #X"%- -&" !PN:a y;- R;5GE f
?UI >I"J*/ 8;"3 # -F""- Q$;0 :&+,+)3 +G%,5E+G6 #G +0#6" F+-& \53- # wNp #X"%- -&" !PN:a y;- R;5GE h
?UM >I"J*/ 8;"3 # -F""- Q$;0 :&+,+)3 +G%,5E+G6 #G +0#6" F+-& wNp ` o".F;$E #X"%- -&" !PN:a y;- R;5GE h
?Ue >I"J*/ 8;"3 # -F""- Q$;0 :&+,+)3 +G%,5E+G6 #G +0#6" -- *""G $"-F""-"E #X"%- -&" !PN:a y;- R;5GE h
?Uf >I"J*/ 8;"3 # -F""- Q$;0 :&+,+)3 +G%,5E+G6 # wNp ` o".F;$E F+-& #G 90"GO;G #X"%- -&" !PN:a y;- R;5GE h
=U? >I"J*/ 8;"3 # -F""- Q$;0 #G +Gk5"G%"$ +G%,5E+G6 \53- # wNp #X"%- -&" !PN:a y;- (,"#$ f
=U= >I"J*/ 8;"3 # -F""- Q$;0 #G +Gk5"G%"$ +G%,5E+G6 # wNp ` o".F;$E #X"%- -&" !PN:a y;- (,"#$ f
=UH >I"J*/ 8;"3 # -F""- Q$;0 #G +Gk5"G%"$ +G%,5E+G6 wNp1 o".F;$E #X"%- -&" !PN:a I"J*/ 8;"3 # -F""- Q$;0 #G +Gk5"G%"$ -- *""G $"-F""-"E #X"%- -&" !PN:a I"J*/ 8;"3 # -F""- Q$;0 # &+6&"$ +Gk5"G%"$ +G%,5E+G6 \53- # wNp #GE C".F;$E #X"%- -&" !PN:a y;- R;5GE f
=UM >I"J*/ 8;"3 # -F""- Q$;0 # &+6&"$ +Gk5"G%"$ +G%,5E+G6 # wNp ` o".F;$E #X"%- -&" !PN:a I"J*/ 8;"3 # -F""- ZF+-& wNp ;G,.[ Q$;0 # &+6&"$ +Gk5"G%"$ -- *""G $"-F""-"E #X"%- -&" !PN:a y;- R;5GE f
=Uf >I"J*/ 8;"3 # -F""- Q$;0 #G +Gk5"G%"$ +G%,5E+G6 #G +0#6" F+-& \53- # wNp #X"%- -&" !PN:a y;- R;5GE f
=Uh >I"J*/ 8;"3 # -F""- Q$;0 #G +Gk5"G%"$ +G%,5E+G6 #G +0#6" F+-& wNp ` o".F;$E #X"%- -&" !PN:a >I"J*/ 8;"3 # -F""- Q$;0 #G +Gk5"G%"$ +G%,5E+G6 #G +0#6" -- *""G $"-F""-"E #X"%- -&" !PN:a
-
8/10/2019 Social Search Report
36/151
-
8/10/2019 Social Search Report
37/151
O[P P0"+&": _0$0
Y,45/=# I#4* lPBN
E5$+G6 -&+3 -"3-U (,"#$ +G%$"#3" +G-&" #V"$#6" $#GC+G6 %G6" ;G -&"
=GE E#. #t"$ -&" -"3-
:Th?)
!bSZ!]S YTK)I)Th
!bSZ!]S YTK)I)Th :k!h]S
:IZ L IZ!??): :k!h]S
:ThIShI VKS
-
8/10/2019 Social Search Report
41/151
Y,45/=# I#4* lpBN
6"G"$#-"E %;G-"G- -- +3+E"GOL"E #3 ,+GC+G6 -; -&" 3+-"1:&+,+)3 #3 # *$#GE 3&;5,E `? -&"
);3- ;G ];;6,"`U
!bSZ!]S YTK)I)Th
!bSZ!]S YTK)I)Th :k!h]S
O[P P0"+&": _0$0
@?
-
8/10/2019 Social Search Report
42/151
Y,45/=# I#4* l(\B( Y056514 &n#.* *0# KSZY9
ISKI ZSKVWI
:
?)h
-
8/10/2019 Social Search Report
43/151
k&=5$" %,$# *0# *#4*4X@0&* &+# @# 1+#U> 4-+# &C,-*9
? ];;6,"` #GE R#%"*;;C #%OV+-. %#G +0)#%- !P< #GE 3&;5,E *" 53"E #3 !P< -;;,3 +G #EE+O;G -; -&"+$ ;-&"$$;,"3
= ];;6,"` #G +0)#%- F&"$" -&" *$#GE +G-"$#%-3 F+-& +Gk5"G%"$ #%OV+-.H R#%"*;;C #G +0)#%- F&"$" -&" );3- +3 )5*,+%,. V+3+*," #GE %#G -&"$"Q;$" *" +GE"W"EU@ /$#E+O;G#, !P< 0"-&;E3 ,+C" C".F;$Eb0#-%&"E 3+-" %;G-"G-1 !P /&" C".F;$E3 53"E +G -&" 3;%+#, %;G-"G- E;GB- 3"" !PN: +0)$;V"0"G-3 0;$" -G ;-&"$ C".F;$E3 j *5- -&+3
+3 ,+C",. -; %G6" #3 3"#$%& 6"-3 0;$" 3;)&+3O%#-"E?? R#%"*;;C )#6"3 ;$ /F+i"$ #%%;5G-3 %#G 3;0"O0"3 $#GC V"$. &+6&,. Q;$ ,;G6 -#+, C".F;$E3 *#3"E ;G -&"
%;G-"G- --B3 );3-"E ;G -&"0?= D %;G-"G-b%"G-$+% #))$;#%& -; !P< +3 ? )$+;$+-.1 *5- +3 0;$" #*;5- ;Gb3+-" "E+-;$+#, *;;3-"E *. 3;%+#, -G
3;%+#, %;G-"G- ;G +-3 ;FG?H 2-B3 G;- F- .;5 E; *5- &;F .;5 E; +-U P]U 3;%+#, *5i;G3 ;G U%;0 ;G,. F;$C +Q 53"E ;G "E+-;$+#, ;$
3$"#*," %;G-"G- )#6"3
D%O;G#*,"1-"3-b*#3"E
2G-"$"3OG61:
-
8/10/2019 Social Search Report
44/151
Y-C65. ?&.#C,,A Y,4*4 .&$ "#* 5$%#c#% &$%1+,=5%# & .5*&/,$ 65$A *, .,$*#$*
@@
L6@&") N%)*@22? L27$
K22#&* .-0*O%92- 2: L27$
L6@&") L27$
P"-?
P"-?
>3* &"-? 02*7-=$ 1%77 %6$32/"$A :/2; $3*N%)*@22?Q)2; 02;%"- %7 "$ "7 % -2R:2&&2I &"-? @6$/%$3*/ %)$7 %7 % )"$%92- 726/)*Q S6/ $*7$ 3%7732I- % )2//*&%92- I"$3 /%-?"-# ";1/2T*;*-$7:2/ $3* $%/#*$ )2-$*-$
-
8/10/2019 Social Search Report
45/151
k&=5$" %,$# *0# *#4*4X@0&* &+# @# 4/66 $,* 4-+# &C,-*9
? A&"-&"$ -&" $"#, V#,5" ;Q 3;%+#, 3"#$%& +3 +G )"$3;G#,+3"E 3"#$%& $"35,-31 #GEF&"-&"$ --B3 #%-5#,,. 0#-5$" ;$ G;- ."-
= A&"-&"$ J-$"GE+G6K1 ;$ "W-$"0",. &+6& "G6#6"0"G- ;G %;G-"G- F+-& ,+GC31
)53&"3 -- ,+GC 5) Q;$ # 3&;$- O0" +G -&" !PN: ZF" V" # -"3- ),#GG"E -;#EE$"33 -&+3[
H A&"-&"$ F+E" 6";6$#)&+% E+3-$+*5O;G ;Q 3;%+#, 0"GO;G3 0#C"3 Q;$ # 3-$;G6"$3+6G#, -G O6&-,.bCG+- ;G"3
@I
-
8/10/2019 Social Search Report
46/151
!"#$%&20%A
? 2G-$;E5%O;G -; -&" %;G%")- ;Q J3;%+#, 3"#$%&K= A- .;5 F+,, ,"#$GH A&.1 F- #GE F&;
@ A- -&" +GE53-$. -&+GC3I
-
8/10/2019 Social Search Report
47/151
K-;;&+> ,2 C+,&% E$%5$"4
!-$#-"6+%
R$;0 -"3- $"35,-31 E"3C $"3"#$%& #GE )$;6$#0 ;*3"$V#O;G3
DEE$"33+G6 !P< +335"3 %;5,E *" # *+66"$ *"G"L- +G -&" 3&;$- -"$0 -G 3;%+#, 3+6G#,3
2Gk5"G%"$ +GV;,V"0"G- +3 %$+O%#,1 #GE -- 0"#G3 # 5G+L"E #))$;#%& -; +-
];;6,"` F+-& -&" +GV;,V"0"G- ;Q +Gk5"G%"$3 %#G +0)$;V" !PN: )"$Q;$0#G%"
c;5/5*" %#G *;;3- !PN: )"$Q;$0#G%" V+# ];;6," JV+E"; 3"#$%&"3K
m+E"; 3""E+G6 %#G *"G"L- Q$;0 V!P< -"%&G+T5"3
D,, R#%"*;;C %;G-"G- 3&;5,E *" Jy"F3Q""E
-
8/10/2019 Social Search Report
48/151
80&* >,- @566 6#&+$@ -&+G63 -; -#C" #F#.
? /- ];;6,"`1 c;5/5*" #GE R#%"*;;C #%OV+-. %#G V" # E+$"%- +0)#%- ;G 3"#$%&)"$Q;$0#G%"!"" !P< 3)"%+#,+3-3B $"%;00"GE#O;G 3
= /- 3"#$%& -"%&G+T5"3 %#G *" 53"E -; *"i"$ 3""E 3;%+#, %;G-"G- j "3)"%+#,,. +G-&" R#%"*;;C G"F3Q""E #GE +G c;5/5*" V+E"; 3""E+G6!"" 3;%+#, 0"E+# 0#G#6"$3B $"%;00"GE#O;G3
H /- 3;%+#, #GE 3"#$%& %#G ;G,. *" 3.G"$6+3O% +Q # *$#GE # 3-$#-"6. Q;$ F"* 4%;G-"G- -- 35));$-3 -&"0!"" E+6+-#, ,"#E"$3&+)B3 $"%;00"GE#O;G3
@ /- +Gk5"G%" +3 #G +G%$"#3+G6,. );F"$Q5, %5$$"G%. ;G,+G" #GE +3 #,$"#E. # *+6)#$- ;Q F+GG+G6 +G *;-& 3"#$%& #GE 3;%+#,!"" :N 0#G#6"$3B $"%;00"GE#O;G3
@f
-
8/10/2019 Social Search Report
49/151
N"%;00"GE#O;G3
?,+ KST 41#.5&654*4
-
8/10/2019 Social Search Report
50/151
K,.5&6 45"$&64 &+# 4/66 4#.,$%&+>*, A#>@,+% 4*+&*#">@,+%4
! /&" -"3-3 V" 3&;FG -- # %,"#$"$ 3-$#-"6. ;Q 0#))+G6-#$6"- C".F;$E3 -; C". )#6"3 F;5,E +0)$;V" -&"$",+#*+,+-. ;Q !PN: V+3+*+,+-. #GE (/N
! /&" -"3-3 V" #,3; &+6&,+6&-"E -- -&" 3;%+#, -#$6"-E"3OG#O;G3 F+-&+G -&" :&+,+)3 3+-" 3&;5,E %;b;$E+G#-"F+-& -&" !P< -#$6"- )#6"3U
! /&" !P< -"#0 G""E3 -; F;$C %,;3",. F+-& -&" F"* -"#0-; "G35$" -&" C".F;$E 3-$#-"6. %#G *" +0),"0"G-"E #3F",, #3 %#G;G+%#, -#66+G6 #GE $"E+$"%-3 ;G #G. wNp%G6"3U
j#>@,+% J&115$" !-%5*
! D C".F;$E 0#))+G6 #5E+- G""E3 -; *" %#$$+"E ;5- -;"3-#*,+3& #,, %;$" $","V#G- -#$6"- C".F;$E -"$03 -; "#%&)+"%" ;Q %;G-"G-
KSZY !-%5*
! D !PN: #5E+- G""E3 -; *" %#$$+"E ;5- Q;$ #,, -$#q% E$+V+G6%;G-"G- #GE "3-#*,+3& -&" ,#GE3%#)" +3 %,"#$ -; -&" 53"$3#GE F&"$" %;0)"O-;$ 0+6&- ;5-$#GC
K0&+#% A#>@,+%f.,$*#$* *&+"#*4
! /&" C".F;$E -#$6"-3 3&;5,E *" 3$"E F+-& -&" 3;%+#,-"#03 -; Q;%53 %;G-"G- ,+GC3 F+-&+G 3;%+#, -; -&" $+6&-%;G-"G-
:&$,$5.&65d&/,$ &$% ]#,q*&+"#/$" 4*+&*#">
! D %#G;G+%#,+z#O;G 3-$#-"6. 3&;5,E #,3; *"
E"V",;)"E F+-& -&" F"* -"#0 -; )$;V+E" %,"#$+GE"W#O;G 3+6G#,3 -; 3"#$%& "G6+G"3U
! /&" %#G;G+%#, 3-$#-"6. 3&;5,E -#C" +G-; #%%;5G-E5),+%#-"E 05,O,+G65#, %;G-"G- #GE 6";b-#$6"-U
I>
-
8/10/2019 Social Search Report
51/151
V45$" ],,"6#` 2,+ KST];;6,"` +3 -&" *"3- )$;V+E"$ ;Q 3;%+#, 3+6G#,3 -; !PN: $#GC+G63
( T-+ *#4*4 0&=# 2,-$% *0&* #5*0#+ "#r$" & ( 2+,; &$5$a-#$.#+X ,+ `(4 C> Y056514 ,$ 5$a-#$.#+ 1,4*4 C,*0%+5=# KST+0)#%-U
/&" C". &"$" +3 -&" +Gk5"G%"$ "G6#6"0"G-1 G;- -&" `?U2G-"$#%OG6 F+-& &+6& )$;L," 53"$3 +3 C". ;G ];;6,"` Q;$+0)#%- ;G !P ]` 65$A4 4/66 1&445$"65$A #O-5*>U 72 )2-7"0*/ $3"7 I3*- 67"-# &"-?7 2- K22#&*V
P Z&$% ?540A5$ 0&4 4&5% *0&* *0# ],,"6#` 1,4* 54 *0# $#@34-C;5* & 65$A7 2,+; 2,+ ],,"6#B
.$ "7 I*&& ?-2I- $3%$ K22#&*V )%- %"0 "-0*O%92- 71**0 2:
-*I I*@ )2-$*-$ 2/ )%;1%"#-7
[ S$4-+# *0&* >,-+ ],,"6# #.,4>4*#; 54 .,$$#.*#% j ]`-; U%;0 -; c;5/5*" -; #G#,.O%3U /&+3 G""E3 -; ))"G #- #^] ,"V", +Q G;- #- # %#-"6;$. ,"V",
g I0# .,$*#$* ,2 ] 1,4*4X #41#.5&66> *0# E+4* 65$#XC#.,;#4 1&+* ,2 *0# /*6# *&" @05.0 54 05"06> .,++#6&*#%@5*0 +&$A5$"4Q
/&+GC ;Q ]` );3-3 #3 0+G+ *,;6 );3-3 j #GE Z?[ %;G3+E"$-&"+$ L$3- ,+G" #))"#$+G6 #3 # !PN: $"35,- &"#E,+G" Z=[F$+-" ,;G6"$ );3-3 -; *5+,E *"i"$ ,+GC %;G-"W-
s V4# *&+"#*#% 40&+5$" *, >,-+ .5+.6#4 4*+&*#"5.&66> @0#$1,4/$" A#> .,$*#$* W +- F+,, G;OQ. .;5$ %+$%,"3 -;0#W+0+3" "G6#6"0"G- *5- %#G *" 3)#00.
t ],,"6#` -4#4 0&40*&" &4 &$ 5$2,+;&/,$ .&*#",+54&/,$*,,6 j %&"%C ;5- +-3 &-#6 3566"3O;G3 j 3; *" 35$" -;53" -&"0 #3 -#63 Q;$ +GE"W#O;Gg
o ,-+ YY:
p I05$A &C,-* 2-*-+# 2#&*-+#4 ,2 ],,"6#`X 5$.6-%5$" Y,4*&%=#+/45$"u 20#6+G" # F;$,E F&"$" 3);G3;$"E %;G-"G-#))"#$3 +G !PN:3 V+# -&+3 Q"#-5$"g
%5DVWW3)YX/)3W81):W:)):1,HD1='HCD'H',)
I?
-
8/10/2019 Social Search Report
52/151
V45$" ?&.#C,,A 2,+ KST20);$-#G- *"%#53" ;Q :&+,+)3B ,#$6" R#%"*;;C )$"3"G%"
?
-
8/10/2019 Social Search Report
53/151
V45$" e,-I-C# *, ,@$ .&*#",+> 4#&+.0A&. 3&;5,E /d p"F+G *" +G ? Q;$ #G +$;G+G6 -"$0a
I0# .,$.#1* ,2 3=5%#, 4#&+.0#47
R;$ %"$-#+G -.)"3 ;Q 3"#$%&"31 V+E";%;G-"G- 3""03 -; 6"- )$+;$+-. j c;5/5*"-&53 *"%;0"3 # C". -#%O% Q;$ %#-"6;$.!PN: ;FG"$3&+)
(#-"6;$+"3 ;Q 3"#$%& F&"$" -&+3 +3 %;00;G#$" -&;3" .;5BE "W)"%- V+E"; -; *" -&"*"3- #G3F"$ P]U J&;F -;K
]#r$" =5%#,4 *, +&$A ,$ ],,"6#
m"$. ,+i," %#G *" E;G" -; %G6"c;5/5*"B3 )#6" 3-$5%-5$"
(;G3+E"$ -"W-*;;C !P< -"%&G+T5"3 j O-,"1E"3%$+)O;G1 -#631 %,;3"E %#)O;G3
(;G3+E"$ ;-&"$ c;5/5*" 0"-# E#-# j#GG;-#O;G31 3)""%&b-;b-"W- (;G3+E"$ 3;%+#, 3+6G#,3 j F+E" "0*"E3 ;Q
-&" V+E"; -- 3"$V" #3 *#%C,+GC31"G6#6"0"G- F+-& -&" V+E"; ;G c;5/5*"
IH
-
8/10/2019 Social Search Report
54/151
X*)2;;*-0%92-7
?,+ 4,.5&6 ;#%5& ;&$&"#+4
-
8/10/2019 Social Search Report
55/151
&i)YnnFFFU)&+,+)3U%;0n"n,+i,"-GC.;5n&;0"U&-0,%5D'VWW(((X-0/,8))+X/)3W?%&1&D'
];;E 3;%+#, 3"#$%& %;G-"G- +3 ,+GC"E -; F"*%;G-"G-U /&+3 0"#G3 53+G6 3"#$%& -$"GE3 4C".F;$E3 #3 #G +GE+%#-;$ ;Q F- %;G-"G-3&;5,E *" %$"#-"E j -&" %;G-"G- 3&;5,E -&"G *"%$"#-"E Q;$ F"* #GE 3;%+#, \;+G-,.U !;%+#, 6"-3
-&" *+-" 3+z" V"$3+;G #GE F"* -&" "E+-;$+#,V"$3+;GU
:,$*#$* 40,-6% C# .+#&*#% 2,+@#C &$% 4,.5&6 R,5$*6>!;%+#, %;G-"G- 3&;5,E *" *5+,- #3 # *+-"b3+z"E )+"%" ;Q # ,#$6"$ %;G-"G- "%;3.3-"0 j +G%,5E+G6%;G-"G- ;G -&" F"*3+-"
II
-
8/10/2019 Social Search Report
56/151
%5D'VWWD1='X:)):1,X/)3W;`aEWD)'$'b%1c,"
2-B3 -&" #5-&;$+-. 6+V"G -; -&" ,+GC V+#+Gk5"G%" #GE "G6#6"0"G- -- 0#i"$+G -"$03 ;Q $#0)+G6 5) -&" 3;%+#,n3"#$%& %;GG"%O;G
R;%53 ;G "G6#6"0"G- #3 #,F#.31 *5-#,3; ;G 6"lG6 0;$" "G6#6"0"G- Q$;00;$" +Gk5"GO#, )";)," j )#$O%5,#$,.;G ];;6,"`
)*D4 & .#+*&5$ *>1# ,2 #$"&"#;#$* *0&* .,-$*4!$+G6 ,+C"3 #GE `?3 *. +Gk5"GO#, 53"$3 3""0 0;3- C".
IM
-
8/10/2019 Social Search Report
57/151
wGE"$3-#GE -- R#%"*;;C Z4 3;;G ;-&"$ G"-F;$C3[#$" %&;;3+G6 %;G-"G- -; 3&;F +G 53"$3B G"F3Q""E3*#3"E ;G Q#%-;$3 -- %#G *" ;)O0+3"E #6#+G3-
/&"3" #$" 3+0),"$ #GE *"i"$ CG;FG -G !P *, 4,.5&6 4#&+.0(5$$"G-,. :&+,+)3U%;0 +3 G;- 3"- 5) -; *"G"L- Q$;0 3;%+#, 3"#$%&
(5$$"G-,. :&+,+)3U%;0 +3 0#\;$+-. )$;E5%- %;G-"G- #3 ;));3"E -; %#-"6;$. %;G-"G-
:$;E5%- %;G-"G- E;"3GB- -.)+%#,,. F;$C +G 3;%+#,
/; $G"33 3;%+#, 3"#$%&1 F"* ,+GC3 G""E -; #))"#$ +G 3;%+#, );3-3 j -- %#GB-))"G +Q -&;3" ,+GC3 %;G-#+G +G#))$;)$+#-" %;G-"G-
/; #%%"33 %#-"6;$.b,"V", 3"#$%&"3 #GE -; *"G"L- Q$;0 3;%+#, 3"#$%&1 -&"$" G""E3 -;*" 6$"#-"$ "0)+3 ;G %#-"6;$. %;G-"G- ;G -&" U%;0
M=
-
8/10/2019 Social Search Report
63/151
K,.5&6 4#&+.0 ;#&$4 ;-6/q%54.5165$&+> *#&;4D Q$#0"F;$C Q;$ # *$#GE1 3;%+#,1 3"#$%&1 F"* 4 :N \;+G- Q;$%" 3&;5,E *" %;G3+E"$"E
/&+3 \;+G- Q;$%" G""E3 -; %;G3+E"$Y
#U /&" $;," ;Q )$;E5%-b*#3"E F"* 4 F"* -$#q% +Q "b%;00"$%" +3 G;- C". Q;$:&+,+)3 Z(;G3+E"$#O;Ga (53-;0"$ 3"$V+%"a[
*U 2Q -&" F"* 3-$#-"6. %;GOG5"3 -; *" )$;E5%-bQ;%53"E -&"G 3;%+#, 3"#$%& +3 G;-# C". +G+O#OV"
%U 2Q -&" F"* 3-$#-"6. +3 -; 3&+t -;F#$E3 %#-"6;$. ,"V", "G6#6"0"G-1 -&"G 3;%+#,3"#$%& *"%;0"3 C". #GE 3$"#*+,+-. 053- Q"#-5$" +G-; -&" *$#GE )5*,+3&+G64 %;G-"G- 3-$#-"6.
MH
-
8/10/2019 Social Search Report
64/151
80#+# @566 4,.5&6 45"$&64 *&A# -49/&+GC+G6 *+6 #*;5- -&" Q5-5$" ;Q 3;%+#,1 3"#$%& #GE :&+,+)3B ;G,+G" )$"3"G%"
^$#GE #F#$"G"33 K,.5&6 @566 .,$/$-# *, 16&> & A#> +,6# 5$ C-56%5$" C+&$%X 1+,%-.* &$% .,$*#$* &@&+#$#44BA" 0#. G;- V" 3&;FG V+3+*+,+-. %;$$",#O;G F+-& -F+i"$ #%OV+-. *5- -F+i"$ $"0#+G3 # C". %GG", Q;$$"#%&+G6 ;5$ #5E+"G%"U !+0+,#$,. c;5/5*" 0#. G;- V" E"0;G3-$#-"E #G. %,"#$ %;$$",#O;G3 *5-$"0#+G3 -&" =GE ,#$6"3- 3"#$%& "G6+G" #t"$ ];;6," 3"#$%&U !; %,"#$,. -&" $+6&- %;G-"G- %;GG"%-"E F+-&c;5/5*" )$;V+E"3 # &56" ;));$-5G+-. Q;$ *5+,E+G6 -- #F#$"G"33U
/$53- #GE %$"E+*+,+-.
-
8/10/2019 Social Search Report
65/151
N"%;00"GE#O;G3
?,+ YZ ;&$&"#+4
-
8/10/2019 Social Search Report
66/151
)$a-#$.#+4 &+# A#> *, 4,.5&6 &$% 4#&+.0/&+3 0#. 0"#G # G"F #))$;#%& -; +Gk5"G%"$ 0#G#6"0"G- F+-&+G :N
h-+*-+# >,-+ ,$65$# Y056514 5$a-#$.#+4
! 8"V",;) # ,+3- ;Q #))$;)$+#-" +Gk5"GO#, :&+,+)3 "0),;.""3 ;G /F+i"$ ;$ ];;6,"`! ]+V" -&"0 35));$- -; %$"#-" -&"+$ ;FG %;G-"G-1 #3 F",, #3 35)),. -&"0 F+-& %;G-"G-! d#+G-#+G $"65,#$ %;005G+%#O;G #GE C"") -&"0 0;OV#-"E -; "G6#6" ;G .;5$ )$;\"%-! ($"#-" #GE 35)),. # %,"#$ O0",+G" Q;$ -&" %&;3"G +Gk5"G%"$3 %#G Q;,,;F #GE CG;F F&"G -; ,+C"n3$"
h-+*-+# >,-+ ,$65$# #c*#+$&6 5$a-#$.#+4
! 8"V",;) #G "W-"$G#, +Gk5"G%"$3 ,+3- -- +3 C")- 5)b-;bE#-" j .;5 0#. G""E -; 53" 3;tF#$" Q;$ -&+3 #3 F",,#3 "G6#6" .;5$ :N #6"G%+"3 F&; &;,E -&" $",#O;G3&+)3
! d#C" 35$" .;5 ;X"$ # V#,5" "W%G6" $",#O;G3&+) "6U ;X"$+G6 )$;E5%-3 -; -"3- +Q #))$;)$+#-" -; .;5$%#0)#+6G
! ($"#-" #GE 35)),. # %,"#$ O0",+G" Q;$ -&" %&;3"G +Gk5"G%"$3 %#G Q;,,;F #GE CG;F F&"G -; ,+C"n3$" "-%! PG35$" -- .;5$ +Gk5"G%"$3 #$" "G6#6+G6 F+-& %#0)#+6G3 ;$ *$#GE %;G-"G- ;G 3;%+#, j )#$O%5,#$,. ];;6,"`
MM
-
8/10/2019 Social Search Report
67/151
N"%;00"GE#O;G3
?,+ @#C ;&$&"#+4
-
8/10/2019 Social Search Report
68/151
KST 2-$%&;#$*&64 &+# & 1+#q.-+4,+ *, 4,.5&64 4#&+.0A" 5G%;V"$"E # Q"F ","0"G-3 -- 3&;5,E *" #EE$"33"E #3 -&". %;5,E *" 35))$"33+G6 -&");F"$ ;Q 3;%+#, 3+6G#,3
Vw .&$ 4*&+* @5*05$ *0# ,+"&$5. 4#&+.0 +#4-6*4 1&"#! /&" %5$$"G- w Q;$ 0#G. 3"#$%& -"$03 +3 &+6&,. %;GQ53+G6 #GE %;5,E *" +0)#%OG6 (/N #GE
;$6#G+% -$#q% L65$"3
:0&$"#4 *, VZW4 &$% *0# ,=#+&66 )!! (#G &56",. +0)#%- -&" $",+#*+,+-. ;Q -&" ;$6#G+% -$#q% 3;5$%"! 20)#%- -&" "X"%OV"G"33 #GE V#,5" ;Q &+3-;$+% ,+GC *5+,E+G61 *;-& 3;%+#, ,+GC #GE 3-#GE#$E
F"*3+-" ,+GC3U
-
8/10/2019 Social Search Report
69/151
j#>@,+% T1/;54&/,$! A;$C F+-& -&" !P< -"#0 -; "3-#*,+3& 0#W+050 ;)O0+3#O;G Q;$ #,, %;G-"G- #6#+G3- -&" -#$6"- -"$0 0#))"E
-; "#%& )#6"! YXP7U L%#* >"$&*7U Z[>, !%$%U \*%0"-#7 %-0 )2-$*-$
:0&$"#4 *, VZW4 &$% )!
! D,, %G6"3 G""E -; *" ),#GG"E #,;G63+E" -&" !P< #GE 3;%+#, -"#03 -; "3-#*,+3& );-"GO#, +0)#%-3! /&"3" %G6"3 3&;5,E *" $"0#))"E F+-& -&" !P< -"#0 #GE # H>? $"E+$"%- );,+%. #6$""E +G #EV#G%"U
:&$,$5.&65d&/,$ 4*+&*#">! D %#G;G+%#,+z#O;G 3-$#-"6. 3&;5,E #,3; *" E"V",;)"E F+-& -&" !P< -"#0 -; )$;V+E" %,"#$ +GE"W#O;G 3+6G#,3
-; 3"#$%& "G6+G"3U! /&" %#G;G+%#, 3-$#-"6. 3&;5,E -#C" +G-; #%%;5G- E5),+%#-"E 05,O,+G65#, %;G-"G-U
]#,qI&+"#/$" 4*+&*#">! D $"V+"F ;Q 6";b-#$6"OG6 -"%&G+T5"3 3&;5,E *" %#$$+"E ;5- F+-& -&" !P< -"#0 +G ;$E"$ -; "G35$" %,"#$"$
-#$6"OG6 ;G -&" ,;%#, 0#$C"-3
Mh
KST 2-$%&;#$*&64 &+# & 1+#q.-+4,+ *, 4,.5&64 4#&+.0A" 5G%;V"$"E # Q"F ","0"G-3 -- 3&;5,E *" #EE$"33"E #3 -&". %;5,E *" 35))$"33+G6 -&");F"$ ;Q 3;%+#, 3+6G#,3
-
8/10/2019 Social Search Report
70/151
-
8/10/2019 Social Search Report
71/151
I0&$A >,-D -GC .;5 -; #,, -&" )";)," F&; 0#E" -&+3 )+,;- );33+*,"g
Philips! d"GG; u#+\0#1 d#$%; d5+\3"$-1 ]""$-\" V#G o"5,"G
I-"! 8#V" :;$-"$1 P;+G
-
8/10/2019 Social Search Report
72/151
!11#$%5c (
/"3- 0"-&;E;,;6.
=In>hn=>?@
D))"GE+W ?
-
8/10/2019 Social Search Report
73/151
S6$ Z*$3202&2#A
( I0# 2,+;-6&/,$ ,2 & O-#4/,$ b 1,*0#454 b /&+3 &.);-&"3+3 3&;5,E -#C" -&" Q;$0 ;Q # %#53#, 0"%G+30 ;$ #3-#O3O%#, $",#O;G 0"#35$"#*," F+-&+G !P< ;$ !;%+#, -;;,3U
P Y+#%5./,$ b w3" ;Q -&" &.);-&"3+3 -; )$"E+%- -&" "W+3-"G%" ;Q ;-&"$ )&"G;0"G#1;$ -; )$"E+%- T5#GO-#OV",. -&" $"35,-3 ;Q G"F ;*3"$V#O;G3U
[ I#4/$" b PW)"$+0"G-#, -"3-3 ;Q -&" )$"E+%O;G 53+G6 %;G-$;,3 ;Q CG;FG !P*79-# L&%-
-
8/10/2019 Social Search Report
75/151
S6/ >*7$R]*0 ^1"&2$ ]K 7*&*)92-_
/ 3-'* E'^]'$ T5+$ 0 G-3Y7# m+3+*+,+-. Q;$ # $#G6" ;Q C".F;$E3# m+3+*+,+-. Q;$ 3;0" G;Gb*$#GE -"$03# !-#*," $#GC+G63 #%$;33 # Mb?= 0;G-& )"$+;E# !+-" %;G-"G- Q;$ -&" ^] -- %;5,E *" 3$"E 3;%+#,,.
/&" 'L$3- ^] %;G3+E"$"E F#3 -&" %;X '%#- 6;$.' #3 +- )$"3"G-"E -&" &+6&"3- 3"#$%& V;,50" *5- E # &+6&,"V", ;Q V+3+*+,+-. k5%-5#O;G F+-&+G -&" ,#3- ."#$U
/&" $#GC+G63nV+3+*+,+-. Q;$ -&"0#, '6$;;0+G6'%#- 6;$.' E $"0#+G"E $",#OV",. 3-#*," ;V"$ -&" %;5$3" ;Q-&" )#3- ?= 0;G-&3 +G ];;6," yp #GE F#3 %&;3"G #3 -&" -"3- ^]
A" )#$-G"$"E F+-& -&" d#," ]$;;0+G6 ^PyPpw ^] Q;$ # G50*"$ ;Q $"#3;G3
xJ&6# ]+,,;5$"D b545C565*> &"&5$4* .,;1#/*,+4 N\(PfN\([
L3"&"17 Z%&* K/22;"-# `"7"@"&"$A
B.*#1&$-#$
eI
D))"GE+W ?
-
8/10/2019 Social Search Report
76/151
S6/ >*7$R]*0 ^a3%--*&7_ /&" 3","%O;G ;Q 35+-#*," %GG",3 F#3 *#3"E ;G *;-& -&" %GG",3 -- :&+,+)3 #,$"#E. ;)"$#-"E +G F+-&+G
yp *5- #,3; -&" %GG",3 -- )$"3"G-"E -&" 0;3- V#$+#*,"3 -; -"3- F+-&+G -&"0
/&$;56& )$"b-"3- $"3"#$%& F" E #,3; G#$$;F"E E;FG %GG",3 -- "+-&"$ )$"3"G-"E 3;0" %;G-"GO;G+G -&" +GE53-$. +G -"$03 ;Q +Gk5"G%" ;G !P< ;$ E 3""G %,"#$ %;$$",#O;G3 Q;$ ;-&"$3U
eM
(GG ,3'F&;3 '3;%+#,n3 #$%&'+0)#%-'-;'* '
- 3- E7
:;3-'%;G- G-
8$+V ' G6#6 0 G-'
;$6#G+%#,,.'4'V+#')#+E
d #35$ '+0)#%-y#-5$ '7
;Q'+0)#%-
];;6,"`
: & + , + ) 3 ) ; 3 - 3
y ; G
b + G k 5 " G % " $ 3 " G 6 # 6 "
d"#35$" 2G%$"#3"+G !PN: );3+O;G
N"bE; -"3-3 F+-&);3+OV" $"35,-3 -;
V#,+E#-" -&"LGE+G6
R5$-&"$0"#35$"0"G- ;QY
!+z" ;Q );3+O;G%G6"
!)""E ;Q );3+O;G%G6"
85$#O;G +- ,#3-"EQ;$
R#%"*;;C
2 G k 5 " G % " $ ) ; 3 - 3
2 G k 5 " G % " $ 3 " G 6 # 6 "
/F+i"$
c;5/5*"
:+G-"$"3-
!","%O;G ;Q #&;3- ] F" F#G--; +0)$;V" !P*7$R]*0 ^L%#*7 4 b*AI2/07_
/&" 3","%O;G ;Q %#GE+E#-" )#6"3 F+-&+G -&" ^]%#0" L$3- Q;,,;F"E *. C".F;$E3
A" G""E"E )#6"3 -- #,$"#E. E"0;G3-$#-"E3;0" V+3+*+,+-. Q;$ # $#G6" ;Q C".F;$E3 Z3"" R+6? $+6&-[U
/&" C".F;$E3 G""E"E -; +E"#,,. *" G;Gb*$#GEC".F;$E3 #GE &;V"$+G6 #$;5GE -&" ? 3- #GE =GE )#6" ;Q $"35,-3 +G :&+,+)3 yp
A" #,3; -;;C +G-; #%%;5G- -&" +GE+V+E5#,3-#*+,+-. Q;$ "#%& C".F;$E +E"GOL"E Z3"" L6 =$+6&-[ -; "G35$" +- F#3GB- ,+C",. -; %G6");3+O;G # 6$"#- E"#, E5$+G6 -&" -"3-
9)):1, [,830'$,* 4))1' ] ?%&1&D'Xda >)30&" >0$0 IJKT
?5" ( q )$%5=5%-&6 1&"# 5;1+#445,$ =545C565*>
?5" N q );1+#445,$ =545C565*> ,=#+ /;#
.;1/*77"2-7 a&")?7
ee
D))"GE+W ?
-
8/10/2019 Social Search Report
78/151
S6/ >*7$R]*0 ^S6/ 1%/$-*/ "-c6*-)*/7_
D,, -#$6"-"E +Gk5"G%"$3 F"$" *#3"E +G -&" 85-%& 0#$C"- #GE 3)"%+L% -; -&" 0#," 6$;;0+G6%#-"6;$.
2Gk5"G%"$3 F"$" )$+;$+Oz"E *#3"E ;G -&"+$ 3;%+#, )$;L,"3 #GE 3%;$"E ;G -&"+$ ;V"$#,, $"#%&4 #5-&;$+-. Z+U"U G;U ;Q /F+i"$n];;6,"` Q;,,;F"$3[
2Gk5"G%"$3 F"$" +G-$;E5%"E -; -&" )+,;- #GE -&" &.);-&"3"3 -- F"$" *"+G6 -"3-"E #GEF"$" #3C"E +Q -&". F;5,E ,+C" -; )#$O%+)#-"U /&". F"$" -&"G 6+V"G 3"- %$+-"$+# #&"#E ;Q "#%&-"3- 6;+G6 ,+V" -; "G35$" -- ;5$ -"3- %;GE+O;G3 F"$" 0"-
u;F'E+E'F '%&;;3 ';5$',+3-';Q'+Gk5 G% $3a
ef
D))"GE+W ?
-
8/10/2019 Social Search Report
79/151
a3227"-# S6/ .-c6*-)*/7
2yRpwPy(PN /A2//PN':Nhf>IHhHheIn);3-3
h Gn# Gn#
y+ ,3'D* G&i)3Ynn-F+i"$U%;0n
yD^Py=h>
&i)3Ynn),53U6;;6,"U%;0n?>M>>H>@f>HHM==e>hH@=n);3-3
Z$"T5+$"3 V"$+L%#O;G[= Gn# Gn#
:#5,' ,+ $ &i)3Ynn-F+i"$U%;0n:#5,3",+"$
??> &i)3Ynn),53U6;;6,"U%;0n??eff>M??MM@@?hMH@IIen);3-3
M Gn# Gn#
+)C '
hh &i)3YnnFFFU.;5-5*"U%;0n53"$n!+)C"?H
hM
A+,, 0' %&G6 ,
&i)3Ynn-F+i"$U%;0nF3%&5G6",
=1@I= &i)3Ynn),53U6;;6,"U%;0n?>fe?@hehHIhIefH?=IIHn);3-3
MH &i)3YnnFFFU.;5-5*"U%;0n53"$n!+)C"?@
I
D -#*," ;Q -;) +Gk5"G%"$3 -- F" %#G $"%$5+- Q;$ -&" -"3- F#3 E"V",;)"EY
A '%&;3 '+Gk5 G% $3'Q$;0'#%$;33'-& ':&+,+)3'*53+G 33
eh
-
8/10/2019 Social Search Report
80/151
,11*-0"O B
/"3- $"35,-3 ,+*$#$.
=In>hn=>?@
D))"GE+W =
-
8/10/2019 Social Search Report
81/151
ISKI (
o 8D/P
o ^2/Upc
-
8/10/2019 Social Search Report
82/151
O[P P0"+&": _0$0
ISKI ZSKVWI
:TZZSW!I)ThhTI ?TVh3*/* I%7 -2 -29)*%@&* )3%-#* "-%T*/%#* /%-?"-#7 2/ $%/#*$ $*/;T"7"@"&"$A "- 1/2O";"$A $2 $3* $*7$
(.SH
,`[X,K[ LS(.>.SH a\,HK[
X[aSZZ[H!,>.SH
H2-*
aSH>[H> Y([!
[HK,K[Z[H> S]([X`[!
LS(.>.SH a\,HK[ ]M b[M
-
8/10/2019 Social Search Report
83/151
/P!/ NP!wp/
:TZZSW!I)ThhTI ?TVh3*/* I%7 % 7;%&& 127"9T* 73"f "-%T*/%#* 127"92-7 E 0%A7 %f*/ $3* $*7$@6$ $3* $%/#*$ $*/; 0"0 -2$ )3%-#*
(.SH
X[aSZZ[H!,>.SHH2-*
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M[H> Y([!
[HK,K[Z[H> S]([X`[!
I#4 l(BN !2 7 % $I $ :/2; L3 & 17 )&60 # % YXP V?*AI2/0 %8*)$ $3* ([XLe
fH
O[P P0"+&": _0$0
D))"GE+W =
I#4* l(BP !2*7 % $I**$ :/2; L3"&"17 "-)&60"-# YXPU
-
8/10/2019 Social Search Report
84/151
?*AI2/0 V 3%73$%# %8*)$ $3* ([XLe
N.H!.HK,&$326#3 $3*/* I*/* 72;* ;"-2/;2T*;*-$7 $3"7 0"0-=$ 2))6/ :2/ $3*$%/#*$ $*/; %-0 )26&0 /*&%$*0 $2 $3*/*$I**$
aSHN.![Ha[ (aSX[
of(\ X[aSZZ[H!,>.SHH2-*
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M[H> Y([!
[HK,K[Z[H> S]([X`[!
f@
O[P P0"+&": _0$0
ISKI ZSKVWI
:TZZSW!I)ThhTI ?TVh.SH
H2-*
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
aSH>[H> Y([!
[HK,K[Z[H> S]([X`[!
LS(.>.SH a\,HK[ ]M b[M
-
8/10/2019 Social Search Report
86/151
I"$3 d67$ % YXP %8*)$ $3* ([XLe
N.H!.HK>3*/* I%7 -2 -29)*%@&* )3%-#* "-T"7"@"&"$A 06/"-# $3"7 $*7$
aSHN.![Ha[ (aSX[
pf(\ X[aSZZ[H!,>.SHH2-*
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M[H> Y([!
[HK,K[Z[H> S]([X`[!
fM
ISKI ZSKVWI
:TZZSW!I)ThhTI ?TVh.SH
H2-*
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M[H> Y([!
[HK,K[Z[H> S]([X`[!
fe
ISKI ZSKVWI
:TZZSW!I)ThhTI ?TVh3* B-0
"-7$%-)* 2: % /*$I**$0*;2-7$/%$*0 -2 73"f "- T"7"@"&"$A
aSHN.![Ha[ (aSX[
pf(\ X[aSZZ[H!,>.SH
H2-*
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M[H> Y([!
[HK,K[Z[H> S]([X`[!
ff
ISKI ZSKVWI
:TZZSW!I)ThhTI ?TVhM
D))"GE+W =
I#4* lPBP !2*7 % 127$ 2- K22#&*V @A L3"&"17 2: %- ";%#*I"$3 d67$ % YXP %8*)$ $3* ([XLe
-
8/10/2019 Social Search Report
107/151
,.SH[T*- % K22#&*V 127$ I"$3 %- ";%#*)26&0 /*56"/* "-$*/%)92- . 2/0*/ $2-2$ -*#%9T*&A ";1%)$ T"7"@"&"$A
LS(.>.SH a\,HK[ ]M b[M[H> Y([! ,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
[HK,K[Z[H> S]([X`[!
?>e
D))"GE+W =
I#4* lPB[ !2*7 % 127$ 2- K22#&*V @A L3"&"17 2: %- ";%#*I"$3 YXP V ?*AI2/0 %8*)$ $3* ([XLe
-
8/10/2019 Social Search Report
108/151
,.SH.-)&60"-# % ?*AI2/0 "- K22#&*V 127$702*7-=$ %11*%/ $2 @* 73"f"-# T"7"@"&"$A:2/ $3%$ $*/;
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M[H> Y([!
[HK,K[Z[H> S]([X`[!
?>f
D))"GE+W =
I#4* lPBg !2*7 % 127$ 2- L3"&"17h K22#&*V 1%#* $3%$/*)*"T*7 ;2/* $3% D )2;;* $ %8*)$ $3* ([XLe
-
8/10/2019 Social Search Report
109/151
,.SHa2;;*-$7 2- $3*"/ 2I- 02-=$ ";1%)$$3* *8*)9T*-*77 2: % K22#&*V 127$:2/ ([S
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M[H> Y([!
[HK,K[Z[H> S]([X`[!
?>h
D))"GE+W =
I#4* lPBs !2*7 %00"-# T"0*2 )2-$*-$ $2 L3"&"17h K22#&*V^&"-?*0 I"$3 $3* M26>6@* )3%--*& %8*)$ $3* ([XLe
-
8/10/2019 Social Search Report
110/151
,
-
8/10/2019 Social Search Report
111/151
,.SHH2-*
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M[H> Y([!
[HK,K[Z[H> S]([X`[!
???
D))"GE+W =
Test 3 Summary
-
8/10/2019 Social Search Report
112/151
Test 3 Summary
/&"$" #))"#$"E -; *" 3;0" Q#+$,. %,"#$ "V+E"G%" -&" ];;6,"` );3-3*. :&+,+)3 -- 6#+G"E +G-"$#%O;G *. #G +Gk5"G%"$ E #G +0)#%- ;G!PN:3U
/&"$" F#3 # E",#. ;Q #*;5- =bH E#.3 *"-F""G -&" -"3- #GE -&" +0)#%-;G -&" !PN:U
/&"$" F#3 3;0" 0+G;$ "V+E"G%" -- m+E";3 E #G +0)#%- F&"$"+0#6"3 E+EGB-U
??=
D))"GE+W =
-
8/10/2019 Social Search Report
113/151
o 8D/P -& 5G"1 =>?@o 8D/P ?@
o wNp -; 53"Yo &i)YnnFFFU)&+,+)3UG,n%b)n:/fM>}?Mn);F"$-;5%&b","C-$+3%&b3%&""$#))#$##-bV;;$bE$;;6b3%&"$"Gb0"-bk"Wbk;#-b"Gb
5+-C,#)-$+00"$
o ^2/Upc
-
8/10/2019 Social Search Report
114/151
,.SH
,`[X,K[ LS(.>.SH a\,HK[
aSH>[H> Y([! LS(.>.SH a\,HK[ ]M b[M.SH(";1&A 3%T"-# % 127$ @A %- "-c6*-)*/$2 )2-$*-$ I2-=$ ";1%)$ ([XL7Q
??@
D))"GE+W =
I#4* l[BN !2*7 % 127$ 2- K22#&*V @A "-c6*-)*/ VDh0 @AL3"&"17 %8*)$ $3* ([XLe
-
8/10/2019 Social Search Report
115/151
L3 & 17 %8 )$ $3 ([XLe
>[(> X[(YP>
YTK)I)bSN.H!.HK, )&*%/ )2//*&%92- I%7 :26-0Q >3*$%/#*$ ?*AI2/0 /27* "- 127"92- "- &"-*%T*/%#* /%-? ";1/2T*;*-$7 2- 2$3*/?*AI2/07
aSHN.![Ha[ (aSX[
pf(\ X[aSZZ[H!,>.SHN2/ *T*/A 1"*)* 2: 67*/ #*-*/%$*0)2-$*-$ $3%$ "7 "0*-9j*0 %7 &"-?"-# $2$3* 7"$*U L3"&"17 %7 % @/%-0 7326&0 VD$3* 127$ 2- K22#&*V
,
-
8/10/2019 Social Search Report
116/151
,.SH a\,HK[
aSH>[H> Y([! LS(.>.SH a\,HK[ ]M b[M.SH.;%#*7 7326&0 -2$ @* %00*0 d67$ $2";1%)$ ([XL7
??M
D))"GE+W =
I#4* l[B[ !2*7 % 127$ 2- K22#&*V @A %- "-c6*-)*/ 2: %-";%#* I"$3 YXP V ?*AI2/0 %8*)$ $3* ([XLe
-
8/10/2019 Social Search Report
117/151
,.SHN6/$3*/ *T"0*-)* $3%$ $3*/* "7 -2$T%&6* "- %00"-# ?*AI2/07 $2 K22#&*V127$7 :2/ ([S
aSH>[H> Y([!
LS(.>.SH a\,HK[ ]M b[M.SH a\,HK[[HK,K[Z[H> S]([X`[!
,`[X,K[ LS(.>.SH
??e
D))"GE+W =
I#4* l[Bg !2*7 % 127$ 2- %- "-c6*-)*/h7 K22#&*V 1%#*$3%$ /*)*"T*7 ;2/* $3%- D )2;;*-$ %8*)$ $3* ([XLe
-
8/10/2019 Social Search Report
118/151
,
-
8/10/2019 Social Search Report
119/151
,.SH`"0*2 ;%A 2-&A ";1%)$ ([XL I3*-67*0 @A $3* @/%-0
aSH>[H> Y([!
LS(.>.SH a\,HK[ ]M b[M.SH
,`[X,K[ LS(.>.SH a\,HK[
[HK,K[Z[H> S]([X`[!
??h
D))"GE+W =
>*7$ F (6;;%/A
-
8/10/2019 Social Search Report
120/151
$ ( ;;
/&"$" #))"#$"E -; *" 3;0" Q#+$,. %,"#$ "V+E"G%" -&" );3-3 *. #G2Gk5"G%"$ -- F#3 -&"G `?BE *. :&+,+)3 E );3+OV" #GE 353-#+G"E+0)#%- ;G !PN:3
/&"$" F#3 # E",#. ;Q #*;5- H E#.3 *"-F""G -&" -"3- #GE -&" +0)#%-;G -&" !PN:
/&"$" F#3 G; %,"#$ "V+E"G%" -&+3 O0" -- m+E";3 E #G +0)#%-
?=>
D))"GE+W =
-
8/10/2019 Social Search Report
121/151
o 8D/P -& 5,.1 =>?@o 8D/P ?@
o 8"3OG#O;G :#6"Yo &i)YnnFFFU)&+,+)3UG,n%b)nN?=I>}=?n3V"$b3"$+"3bh>>>b3"G3;-;5%&b","C-$+3%&b3%&""$#))#$##-bV;;$bG#-b"GbE$;;6b3%&"$"Gb
0"-b\"-b%,"#Gb3.3-""0b"Gb#T5#-"%
o o".F;$E3 -$#%C"EY {E$;;6 3%&"$"G{1 {","C-$+3%& 3%&"$"G{1 {G#- 3%&""$#))#$##-{1 {)&+,+)3 ?=I>n=?{o o".F;$E -; 53"Y E$;;6 3%&"$"G
ISKI [C
?=?
D))"GE+W =
I#4* l[CB( Does a Pin on PhilipsNL's Pinterest ofan image with URL + keyword a ! ect the SERP?
-
8/10/2019 Social Search Report
122/151
,.SH>3*/* "7 -2 ([S -**0 $2 &"-? $21/206)$ )2-$*-$ %7 % @/%-0 %1%/$:/2; )2-$*-$ 0"7)2T*/A 1*/71*)9T*
aSH>[H> Y([!
LS(.>.SH a\,HK[ ]M b[M.SH
,`[X,K[ LS(.>.SH a\,HK[
?==
D))"GE+W =
I#4* l[CBN Does a Pin on inuencer's Pinterest ofan image with a URL + keyword a ! ect the SERP?
-
8/10/2019 Social Search Report
123/151
,
-
8/10/2019 Social Search Report
124/151
[ ;;
/&"$" F#3 G; %;$$",#O;G ;*3"$V"E F+-& -&+3 -"3- #GE F;5,E%;G%,5E" -- "V+E"G%" 3566"3- +G -&+3 +G3-#G%" -- :+G-"$"3- E;"3G;- V" #G +0)#%- ;G !PN:3
?=@
D))"GE+W =
-
8/10/2019 Social Search Report
125/151
o 8D/P ?@o 8D/P ?@
o 8"3OG#O;G :#6"Yo &i)YnnFFFU)&+,+)3UG,n%b)nD/fh>}?Mn#T5#-;5%&b","C-$+3%&b3%&""$#))#$##-bV;;$bG#-b"GbE$;;6b3%&"$"Gb0"-b#T5#-"%b"Gb
5+-C,#)-$+00"$
o ^+-U,. ,+GCY&i)Ynn)&+,+)3U-;n?,$IVzN
o o".F;$E3 -$#%C"EY y#- 3%&"$"G
ISKI g
?=I
D))"GE+W =
I#4* lgB( Does adding a keyword and URL to theAbout section of Google+ a ! ect the SERP?
-
8/10/2019 Social Search Report
126/151
,.SH a\,HK[ ]M b[M.SH
,`[X,K[ LS(.>.SH a\,HK[
?=M
-
8/10/2019 Social Search Report
127/151
D))"GE+W =
I#4* g K-;;&+>
-
8/10/2019 Social Search Report
128/151
8"3)+-" 3;0" %,"#$ "V+E"G%" F+-& ;-&"$ 3+-"3 -- -&" #EE+O;G ;Q #,+GC F+-&+G # ];;6,"` )$;L," #*;5- 3"%O;G E # );3+OV" +0)#%- ;GoA V+3+*+,+-. -&+3 F#3 G;- ;*3"$V"E &"$"U
2- 0+6&- *" -- # 0;$" 35+-#*," #GE F+E"$ ,+GC 3-$#-"6. Q$;0 #0#-5$" #GE #%OV" ,;%#, ];;6,"` )$;L," %;5,E $"GE"$ );3+OV" $"35,-3U
:+G-"$"3- #6#+G E+EGB- 3&;F #G. "V+E"G%" ;Q V+G6 #G +0)#%- +G -&+3+G3-#G%"
?=f
D))"GE+W =
-
8/10/2019 Social Search Report
129/151
o 8D/P ?@o 8D/P -& D5653-1 =>?@
o 8"3OG#O;G :#6"3Yo &i)YnnFFFU)&+,+)3UG,n%b)nD/eI>}?Mn#T5#-;5%&b","C-$+3%&b3%&""$#))#$##-b0"-b#T5#-"%bV;;$bG#-b"GbE$;;6b3%&"$"G
o &i)YnnFFFU)&+,+)3UG,n%b)nD/fh>}?Mn#T5#-;5%&b","C-$+3%&b3%&""$#))#$##-bV;;$bG#-b"GbE$;;6b3%&"$"Gb0"-b#T5#-"%b"Gb5+-C,#)-$+00"$
o o".F;$E3 -$#%C"EY :&+,+)3 DT5# /;5%& D/eI> 4 :&+,+)3 DT5# /;5%& D/fh>
ISKI s
?=h
D))"GE+W =
I#4* lsB( Does a link from a relevant video with just the URL in the description a ! ect the SERP?
-
8/10/2019 Social Search Report
130/151
,6@* $2 )2-7"0*/
aSHN.![Ha[ (aSX[
gf(\ X[aSZZ[H!,>.SHP"-?7 $2 )2-$*-$ $3%$ 76112/$ T"0*27 "7
79&& /*)2;;*-0*0 @6$ ;%A -2$";1%)$ ([XL7 0"/*)$&A
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M
D))"GE+W =I#4* lsBN Does a link from a relevant video with akeyword in the title and URL in descriptiona ! ect the SERP?
-
8/10/2019 Social Search Report
131/151
,
-
8/10/2019 Social Search Report
132/151
,
-
8/10/2019 Social Search Report
133/151
,
-
8/10/2019 Social Search Report
134/151
/&"$" F#3 3;0" );3+OV" #GE G"6#OV" %;$$",#O;G ;*3"$V"E +G -&+3 -"3-U
/&" k5%-5#O;G F"$" 6"G"$#,,. 0+G;$
85" -; -&" 0#G. ;-&"$ V#$+#*," #33;%+#-"E F+-& c;5/5*" +- +3 G"%"33#$. -;#)),. # ,;F"$ ,"V", ;Q %;GLE"G%" ;G -&"3" -"3- $"35,-3U
c;5/5*" V+E"; ,+GC3 3&;5,E 3O,, Q;$0 # C". )#$- ;Q -$#q% E$+V+G6 #GE 0#. 3O,,&;,E 3;0" !P< V#,5" F&"G #)),+"E -; $","V#G- ,#GE+G6 )#6"3 #GEn;$%;0*+G"E F+-& ];;6,"`
?H@
D))"GE+W =
-
8/10/2019 Social Search Report
135/151
o 8D/P ?@o 8D/P -& D5653-1 =>?@
8"3OG#O;G :#6"3Yo &i)YnnFFFU)&+,+)3UG,n%b)nD/eI>}?Mn#T5#-;5%&b","C-$+3%&b3%&""$#))#$##-b0"-b#T5#-"%bV;;$bG#-b"GbE$;;6b3%&"$"G
o &i)YnnFFFU)&+,+)3UG,n%b)nD/fh>}?Mn#T5#-;5%&b","C-$+3%&b3%&""$#))#$##-bV;;$bG#-b"GbE$;;6b3%&"$"Gb0"-b#T5#-"%b"Gb5+-C,#)-$+00"$
o o".F;$E3 -$#%C"EY :&+,+)3 DT5# /;5%& D/eI> 4 :&+,+)3 DT5# /;5%& D/fh>
ISKI sC
?HI
D))"GE+W =
I#4* lsB(B( !2*7 % &"-? :/2; % /*&*T%-$ T"0*2 I"$3 d67$ $3*YXP "- $3* 0*7)/"192- %8*)$ $3* ([XLe
-
8/10/2019 Social Search Report
136/151
,6@* %/*
79&& T%&6%@&* :2/ )2-$*-$ 0"7)2T*/A%-0 $/%k) 0/"T"-# @6$ 7326&0-=$ @*67*0 $2 @227$ T"7"@"&"$A 2-&AQ
,`[X,K[ LS(.>.SH LS(.>.SH a\,HK[ ]M b[M.SH a\,HK[
?HM
D))"GE+W =
I#4* lsB(BN !2*7 % &"-? :/2; % /*&*T%-$ T"0*2 I"$3 %?*AI2/0 "- $3* 9$&* %-0 YXP "- 0*7)/"192- %8*)$ $3*([XLe
-
8/10/2019 Social Search Report
137/151
,
-
8/10/2019 Social Search Report
138/151
,.SHP"-?7 $2 )2-$*-$ :/2; M26>6@* %/*
79&& T%&6%@&* :2/ )2-$*-$ 0"7)2T*/A%-0 $/%k) 0/"T"-# @6$ 7326&0-=$ @*67*0 $2 @227$ T"7"@"&"$A 2-&AQ
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M
-
8/10/2019 Social Search Report
139/151
,6@* %/*
79&& T%&6%@&* :2/ )2-$*-$ 0"7)2T*/A%-0 $/%k) 0/"T"-# @6$ 7326&0-=$ @*67*0 $2 @227$ T"7"@"&"$A 2-&AQ
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M
-
8/10/2019 Social Search Report
140/151
D))"GE+W =
-
8/10/2019 Social Search Report
141/151
o 8D/P ?@
o wNp /< !2]y:
I#4* loB( Does a post on Google+ by Philipsincluding URL + keyword a ! ect the SERP?
-
8/10/2019 Social Search Report
142/151
,.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M.SH
?@=
D))"GE+W =
I#4* loBN !2*7 % 127$ 2- K22#&*V @A L3"&"17 VDh0 @A %-"-c6*-)*/ %8*)$ $3* ([XLe
-
8/10/2019 Social Search Report
143/151
,.SH
-
8/10/2019 Social Search Report
144/151
/&+3 -"3- F#3 +G-"GE"E -; V#,+E#-" -&" )$"V+;53 %;$$",#O;G"3-#*,+3&"E F+-& ];;6,"` #%OV+-. *. :&+,+)3U
/&" -"3- )$;V+E"E "V+E"G%" #6#+G -- # %;$$",#O;G %,"#$,. "W+3-"E
#t"$ -&" -"3-U
/&" %;$$",#O;G F#3 +00"E+#-" -&+3 O0" $#-&"$ -G E",#."EU
/&" V+3+*+,+-. 3&+t3 F"$" ,"33 )$;G;5G%"E *5- F"$" 353-#+G"EU
?@@
D))"GE+W =
-
8/10/2019 Social Search Report
145/151
o 8D/P ?@
o wNp /< w!PYo &i)YnnFFFU)&+,+)3UG,n%b)n:/fM>}?Mn);F"$-;5%&b","C-$+3%&b3%&""$#))#$##-bV;;$bE$;;6b3%&"$"Gb0"-bk"Wbk;#-b"Gb
5+-C,#)-$+00"$
o ^2/Upc
-
8/10/2019 Social Search Report
146/151
,
-
8/10/2019 Social Search Report
147/151
,.SHN2/ *T*/A 1"*)* 2: 67*/ #*-*/%$*0
)2-$*-$ $3%$ "7 "0*-9j*0 %7 &"-?"-# $2$3* 7"$*U L3"&"17 %7 % @/%-0 7326&0 VD$3* 127$ 2- K22#&*V
LS(.>.SH a\,HK[ ]M b[M[H> Y([! ,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
?@e
D))"GE+W =
-
8/10/2019 Social Search Report
148/151
o 8D/P
o ^2/Upc f<
o oPcA
-
8/10/2019 Social Search Report
149/151
,.SHL3"&"17 7326&0 16@&")%&&A 127$ )2-$*-$
2- N%)*@22? "- %0T%-)* 2: /*56"/"-#T"7"@"&"$A ";1/2T*;*-$7
,`[X,K[ LS(.>.SH
,`[X,K[ LS(.>.SH a\,HK[
LS(.>.SH a\,HK[ ]M b[M[H> Y([!
[HK,K[Z[H> S]([X`[!
?@h
D))"GE+W =
-
8/10/2019 Social Search Report
150/151
o 8D/P
I#4* l((B( K*-*/%$* % &%/#* 72)"%& "-$*/%)92- 2- $I"J*/%-0 /*)2/0 "-@26-0 &"-?7 %7 I*&& %7 127"92-7
-
8/10/2019 Social Search Report
151/151
>[(> X[(YP>
YTK)I)bS
N.H!.HKaSHN.![Ha[ (aSX[
tf(\ X[aSZZ[H!,>.SH
>*7$ 79&& $2 @* )2-j/;*0
aSH>[H> Y([!
LS(.>.SH a\,HK[ ]M b[M.SH
,`[X,K[ LS(.>.SH a\,HK[[HK,K[Z[H> S]([X`[!