Social Pulse ReportsReal-time Internet Media
Analysis
Political Campaigning
• CHALLENGE: To increase voter reach and influence by effectively and efficiently targeting massive voter populations.
• SOLUTION: Where America Stands Research utilizes social media and monitoring technology to analyze the best way to engage and sway voters
Who is Involved in a Political Campaign?
Digital and Social Media Usage is Rising
What Does WAS Do?
Analysis Ready at a Glance
• View patterns in volume and momentum of conversation related to your topics
• Identify Positive and Negative sentiment for the selected time period, and how they compare to each other
• Understand who is driving the conversation, from Influencers to Most Active, Most Mentioned, Fans & Detractors
Examples of Services We Provide
• Allows you to see and instantly respond to social mentions on a specific topic or from a specific group
• Identify most influential profiles that are posting and the impact their posts are having on the Reach and Spread
• Monitor sentiment of conversations and respond quickly to negative sentiment
Examples of Services We Provide• View global conversation
on a specific topic
• Identify areas of interesting social media activity related to your campaign or brand
• Understand geographic patterns of conversation across specific regions and time periods
• Link sentiment and campaign feedback to specific regions and businesses
Examples of Services We Provide
Examples of Services We Provide
• Compare up to 10 different topics against each other, for any time period.
• Measure Reach and Spread, as well as how viral topics are in comparison to each other
• Identify spikes in topic conversations, and top influencers for each topic
Examples of Services We Provide• Track any keyword,
phrase, hashtag, or topic through all social data sources, RSS feeds, and blogs.
• Measure the effectiveness of your digital campaigns
• Follow or ignore specific profiles’ posts (block spammers and hashtag hi-jackers)
• Do research on the topics, people, sentiment, and location information related to a historical campaign
Advanced Features• Insight into follower and
fan increases and decreases over time
• Engagement stats related to Likes, Shares, Comments, Favorites, Retweets, Views, and Clicks
• Volume and consistency of timing related to your posts
• What content that you’ve posted is most popular, most commented, and most shared
• Demographic details for your followers and fans, as well as people who’ve posted on your page or profile
Advanced Features• Program gives you the
power to monitor social media in 24 languages individually or combined.
• Pull in historical data on Twitter quickly to research a particular topic
• Suspend and Activate your monitors with a single click, to monitor campaigns or specific time periods only
