“Social Networking Services have stopped being the tribute to fashion, but have recently become people’s vital necessity”
Social Networking Architecture
Profile. This is where you tell the world about yourself.
Profiles contain basic information, like where you
live and how old you are, and personality questions, like
who's your favorite actor and what's your favorite book.
Friends. Friends are trusted members of the site that are allowed to post comments on your profile or send you private messages. You can also keep tabs on how
your friends are using social networking, such as when they post a new picture or update their profile. Friends are the heart and soul of social networking.
Discussions. A primary focus of
groups is to create interaction between users in the form of
discussions.
Blogs. Another feature of some
social networks is the ability to create
your own blog entries.
Groups. Most social networks use groups to help you find people
with similar interests or engage in discussions on certain topics.
Widgets. A popular way of letting your personality shine through is by gracing your social networking
profile with web widgets.
A nice form of entertainment
Great for meeting people with similar
interests
A very effective technique for professional
communication
Why do people use Social Networks?
Advantages and Disadvantages of Social Networking
Keeping in touch with a great number of people (family, friends)
Being up to date with worldwide information
Looking for lost friends
Entertaining
Socializing
Experiencing cultural exchanges
+
Isolation
Lack of face-to-face socializing and physical interacting
Inadaptability
Misusing the information by hackers
-
Threats for people
Cyberbullying
Stalking
Vulnerabilities in Applications/
Widgets
Spear Phishing
and SpamCollection and Aggregation of personal data
Evil twin Attacks
Threats for companies and organizations
•reputation management
•corporate espionage
•information leakage
Ways to Safe Use of Online Social Networks
• set appropriate privacy defaults
• be careful with third-party applications/ widgets
• limit personal information, "The more info you share, the more vulnerable you are"
• only accept your friends' requests, connections from people you know directly
• only post information your mother is comfortable seeing
Vkontakte.ru is Russia’s Largest Social Networking Site
Odnoklassniki
Vkontakte OdnoklassnikiI have been using this site
for935 days 567 days
I have 457 friends 73 friendsI have 805 photos 163 photosI have 39 videos no videos
I have changed more than 50 statuses 20 statusesI joined 68 groups 1 group
I have sent 10087 messages 118 messagesI have got 9127 messages 108 messagesI can see 65-90 people online
every day4-12 people online every
day
My Social Virtual Portrait
The Results of My Experiment “Three Days without Social Networks”
25%
19%13%
38%
6%
What are your general impressions?
It was easy
It was a bit difficult
It was extremely difficult
I learnt how to organize time ef-ficiently
I have become calmer
10%10%
40%10%
30%
¨What have you gained?
I didn’t see any spam, advertisement or vulgar jokes
I had enough time to visit relatives and friends
I had more time for my hobbies
I had more free time to dedicate to younger family members
I had a possibility to study and prepare for the state exams and lessons
40%
20%
40%
¨What have you lost?
I couldn't communicate with people who live far away
I was unable to listen to music
It was impossible to send quick messages and pho-tos
21%
47%
8%
5%
8% 11%
What is a Social Network?
Tribute to fashion
Vital necessity
Addiction
Bussiness
Waste of time
Modern mean of commu-nication