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Social, Mobile & The Future of Retail
Doug RichesDirector of Customer Success at Rangle.io
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JavaScript Apps That MoveAs Fast As Your Business
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Don’t treat your mobile experiences
like plumbing
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Learn to iterate on results and make rapid changes;
Days, not months.
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Traditional approaches to eCommerce changes are too
slow to achieve the speed required to react to change.
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Analytics and User testing are essential.
Adopting a continuous delivery model for improving and updating the site will allow you to rapidly try
new things.
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Adapt to changes rapidly or end up being left behind.
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What should I consider for the experience of the future?
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Mobile phone applications are generally used on the go,
users are looking for something specific.
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Understand your users and support their goals.
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Make the interface easy to learn and enjoyable to use.
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Personalization; age, demographics. Can your app
achieve these kinds of things?
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On Tablets: Screen size alone dictates that tablet users can explore
more than on a phone.Usually people using tablets are at
rest or play.
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The interface needs to be simple and uncomplicated.
Present information in screen size chunks.
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In general a good mobile application provides more utility than it’s web site counterpart.
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Successful applications provide more utility than their website
counterparts. They provide value beyond just selling.
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The Modern mobile device is 120,000,000 times more powerful than the computers that sent the man to the moon. Harness that
power.
Location Awareness
In Store Experience
Offline AccessMicro Location in
Store
Beacon Technology
Contextual Personalization
See in store. Buy online.
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Build your platform so you can support an omnichannel experience on the same codebase.
Omni-Channel code base
Mobile Code Desktop Mode Native App Code
Data Center(backend)
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Focus on Deep user experiences.
Build Rapidly.
Test Everything.
Make decisions based on Analytics.
Adapt quickly.
Utilize the device capabilities.
Build reusable software.