Download - Social Messaging @Deutsche Telekom AG
Enterprise 2.0 Summit
October
26.-28. 2010 Best Practices
for Enhancing
the Information Flow
Social Messaging
@Deutsche Telekom AGDietmar Zipfel Project Manager Enterprise2.0 T-Systems International GmbH
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 2
Agenda.
Who we are
Our enterprise 2.0 landscape
How we started with microblogging
How it looks like
What we make different
Why people use microblogs
Why people don´t
use microblogs
Wishes, visions
Next steps
Who
How
Why
Whereto
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 33
Who we are
Group profile and figures
Responsibilities within Deutsche Telekom
Represented in around 50 countries with different cultures
Additional assets with new employees and different IT architecture at start of insourcing
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 44
Who we are Group profile and figures.
Major factor
in success:
At June
30, 2010, the total headcount stood at about 251,000.
EmployeesFacts and Figures
By the numbers
In 2009, Deutsche Telekom reported revenue of EUR
64.6 billion (more than half was generated outside of Germany). Adjusted EBITDA totaled EUR
20.7 billion and free cash flow EUR
7 billion.
Products
Our strengths
Products and services for the fixed network, mobile communications, the Internet and IPTV for consumers, and ICT solutions for business customers and corporate customers.
Global GroupDeutsche Telekom is one of the world’s leading service companies in the telecommunications industry
Company
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 5
Who we are Responsibilities within Deutsche Telekom.
CTIOE. KozelCTIOE. Kozel
as of May 2010
DRCM. BalzDRCM. Balz
CHROT. SattelbergerCHROT. Sattelberger
CFOT. HöttgesCFOT. Höttges
Germany N. J. van Damme
Germany N. J. van Damme
EuropeG. Kerkhoff
EuropeG. Kerkhoff
T-SystemsR. ClemensT-SystemsR. Clemens
CEO
R. Obermann
CEO
R. Obermann
Prod. & Innov.
Tech. & IT
Procurement
USUS
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 6
Deutsche Telekom is represented worldwide in around 50 countries. As one of Europe's largest telecommunications providers, Deutsche Telekom has a footprint in the key markets in Europe, Asia and the United States. As an international corporate group, it employs about 258,000 people across the globe (as of March
31, 2010).
Deutsche Telekom is represented worldwide in around 50 countries. As one of Europe's largest telecommunications providers, Deutsche Telekom has a footprint in the key markets in Europe, Asia and the United States. As an international corporate group, it employs about 258,000 people across the globe (as of March
31, 2010).
Who we are International presence.
Selected international subsidiaries and majority shareholdings
Albania
Argentina
AustriaBelgium
Brazil Bulgaria Canada
China Croatia
Czech Republic Denmark
France Germany
Greece
Hong Kong
Hungary
Italy
Japan
FYROM
Mexico
Montenegro
Netherlands
Poland
Romania
Russia
Singapore
Slovakia
Spain/Portugal
South Africa
Switzerland Turkey
United Kingdom USA
As of May 2009
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 77
Who we are Additional assets.
Toll Collect
Detecon
Partnerschaft
mit Cognizant
Interactive
Media
Deutsche Telekom Geschäftskunden
Toll Collect
Detecon
Partnerschaft
mit Cognizant
Interactive
Media
Deutsche Telekom Geschäftskunden
T-Online Portal
Nachrichten
Sport
UnterhaltungScout 24 Group, z.B.
AutoScout24
ImmobilienScout24
FriendScout24Load-Familie
Musicload
Videoload
Gamesload
Softwareloadcongstar
Prepaidkarten
Mobilfunktarife
DSL Resale
Komplettanschlüsse aus DSL und IP-Telefonie
T-Online Portal
Nachrichten
Sport
UnterhaltungScout 24 Group, z.B.
AutoScout24
ImmobilienScout24
FriendScout24Load-Familie
Musicload
Videoload
Gamesload
Softwareloadcongstar
Prepaidkarten
Mobilfunktarife
DSL Resale
Komplettanschlüsse aus DSL und IP-Telefonie
T-Labs
T-Venture
T-Gallery
T-Labs
T-Venture
T-Gallery
T-VENTURE
DeTeMedien
Deutsche Telekom Kundenservice
Deutsche Telekom Technischer Service
ClickandBuy
Innovation Consumers Corporate Customers
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 88
Who we are Our employees. A major factor in success.
Skilled, committed, entrepreneurial employees are an important factor in Deutsche Telekom's success.
The Group has about 251,000 employees worldwide
(as of June
30, 2010).
More than a third of these
work for subsidiaries and affiliates outside Germany.
Deutsche Telekom is traditionally one of the largest providers of vocational training in Germany and offers training both in the ICT sector and in commercial fields. On average, the Group has up to 12,000 trainees spread over three years of training.
As a global player, Deutsche Telekom operates a policy of diversity and equal opportunities. Our strong commitment to diversity is underlined by the introduction of a women-quota to increase the female proportion on mid-
and top-management level.
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 99
Open wiki
Project wikisEnterprise social network
BlogsManagement chat
events
Our enterprise2.0 landscape What we had, when we started with microblogging
2009
Worldw
ideinternalaccess
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1010
bottom
up
internal
sponsored
server
by 2 departments
showcase
for users
& management
no budget
LaconicaYammer Twitter Communote
freeware testversions
some
deeply
convinced
collegues
How we started with microblogging
just an Idea
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1111
How it looks like “Full”
view
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1212
How it looks like “Simple”
view
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1313
How it looks like Several tag filters
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1414
What we make different
Topic driven microblogs
(everybody can contribute)
Permission exchange with wiki read/write permissions
Small input field (to keep the messages short)
“reply”
button
Wiki integration with a lot of customizing parameters, e.g.:Location based tags (optional)Simple view or extended viewNumber of postrowsTag filtered views…
Limitation of characters
(possible but not used)
Personal
blogs
Stand alone
platform
(exists
but not used)
We use…
We don´t
use…
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1515
Success stories Who uses microblogs
Internal
conferences
for online comments
Teams & Departments
Projects
Insourced
employees
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1616
Why people don´t
use microblogs
No „water“
at the „watercooler“
Just test in closed
groups, no public
microblogs
allowed
yet
Outlook driven
work
organisation
Actually no signed
permittance
of workers
council
No „coffee“
at the „coffee
kitchen“
No surveillance, who
read
the information at which
time exactly
Fear
to notice
information too
late
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1717
Why people use microblogs
Immediate integration
in running
discussions
Only
two
mouseclicks
Late
joiners
see
whole
history
Very
easy
to understand
Knowledge of the information owner
is no precondition
Easy online newsletter
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1818
Wishes, visions, next steps
Desktop widget which shows new activities of my preferred topics (miss no information)
Integration of Microblogs in personal profiles of internal social network
Mobile access to the internal network (read/write)
Answers shown in direct contact to messages
Workers
council
allowance
Integrate
microblogs
in the «
last updated
»
timeline
in Wiki
Mashup to profiles in the internal
social network
Mobile device
support for events
Wishes
Next steps…
Content type
change
via flag:
1) Informations
starts
as a short
living
microblog1a) Some
microblogs
are commented, evaluated/rated1b) Questions
are answered1c) Ideas
get
supporters
2) Content cluster
gets
permanent as a wiki page2a) Automatic import
of comments
as diskussion
tab
of Wiki page2b) Content becomes
more
clear
by shared
edits
3) Content becomes
a wiki space
(project)
4) Content becomes
a rule
as uneditable
Web1.0 content
or is printed
Vision
Contact: https://www.xing.com/profile/Dietmar_Zipfel
Thank you for your
attention