Social media - your asset management toolbox

Matt Herzberger

You might think social media is all about friends and fun but it can also be useful for organizing assets. What do I mean by assets? Images, videos, document, links, etc.

WikisWikis DocumentsDocuments VideosVideos

LivecastingLivecasting PhotosPhotos BookmarksBookmarks

BlogsBlogs LifestreamLifestream Customer ServiceCustomer Service

PresentationsPresentations AlertsAlerts MappingMapping

FeedsFeedsAnalyticsAnalytics EventsEvents

Down to Business

Order to chaos

Remember

How do we do this?•Meta data•Tags (folksonomy)•Collaboration•Geo data•Creative commons•Crowd sourceFeel free to look these up later

TAG THIS

Web 2.0 = collab and create

Now we need to organize and categorize

WIKIS - Powerful information tools - easy creation and editing of any number of interlinked Web pages. often used to create collaborative websites, to power community websites, and for note taking.

COLLAB DOCS - Documents that can built collaboratively, eliminates the need to pass around documents can include word processing, spreadsheet, presentation, etc.

VIDEO – Various sites provide branded channels where you can post your video, all views regardless of where are aggregated. Helps get data about the campaign. Easily embeddable elsewhere

LIVECASTING – Similar to Youtube and other video sites but they provide a live feed of events and capture the live backchannel

PHOTOS – Various site provide the ability to share tag and create sets. Can be used for events with the creation of group with or tags (pools). Others such as smugmug provide a photo sales mechanism for rapid turnaround

BLOGS – Great mechanism to create and share stories, events and information. Now the blog platform is being adopted by many news site

MICROBLOGS – This is the in between blog post info, great to track buzz (search or trends) around you also can be a great engagement mechanism follow @comcastcares or @fiuconnection Also visit search.twitter.com

LIFESTREAM – Aggregate info from all social sites, including video, photo, microblogs, blog, etc. Create a searchable index

CUSTOMER SERVICE – These services offer open customer service and feedback mechanism. They can be viewed by all and include mechanisms to show action take. Similar to WWW.MYSTARBUCKSIDEA.COM/

PRESENTATIONS – Create the ability to share and aggregate presentations with similar functionality to video or photo sharing sites

EVENTS – Ability to add organize, tag events you can list attendees. They tend to be marked up in open formats (Microformats –hcal)

MAPPING – Shareable, linkable maps that can contain data point and pull in geotagged information from across the web. Many sites have leverages these site to create mashups

ALERTS – Great tool for tracking buzz and the perfect price FREE, I know lots of people use news clipping type services that cost thousands of dollars. This is a bit more work but it can do lots. Look to partner this with Google reader and it can be about similar to news service setup.

ANALYTICS – All these efforts mentioned above can be analyzed and tracked using this tool. It’s more than page views. To learn more visit http://doteduguru.com/idcategory/analytics

FEEDS / RSS – Another great mechanism to aggregate data, it is in the background as plumbing many people use feed readers or start pages to access this data. Simple yet powerful

Questions / Comments ?

Matt Herzbergermherzberger@gmail.com

Twitter: @mherzber

http://mattherzberger.comhttp://bloghighed.org

http://webcomm.fiu.edu