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Social Media: Friend or Foe? RWJF Clinical Scholars Social Media Training
Joyce Lee, MD, MPH Doctor as Designer Twitter: @joyclee
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Open the homework http://bit.ly/rwjfcsp2014
Sign up for and open:
Twitter, Hootsuite, Buffer, Bulk Buffer, Tweetdeck, and Little
Porkchop
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JAMA Pediatrics Social Media Editor
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How do I tweet? How do I change privacy settings until I
feel comfortable tweeting?
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What are the interface differences between Facebook,
Linkedin, and Twitter?
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What platforms are good for
engaging the public vs. research professionals?
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73% of adults are on some kind of social networking site
Pew Internet http://goo.gl/oP5bKZ
67%
20% 15% 16%
13%
71%
22% 21% 18% 17%
Facebook LinkedIn Pinterest Twitter Instagram
2012 2013
Social Media
Site Use (%)
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How is content is presented on different social media channels?
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How can I be efficient with social media? How do you stay on top
of important feeds?
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How do I balance professional vs. personal use of social media?
Should I create 2 accounts? What is the right balance of professional
and personal tweets?
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When a physician asks, “Should I post this on social media?” the answer does not depend on whether the content is professional or personal but instead depends on whether it is appropriate for a physician in a public space
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What are the do’s and don’ts of social media?
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Remember HIPAA!
Don’t talk about patients, even in
general terms
If you wouldn’t say it in an elevator, don’t say it online
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http://goo.gl/ZD2Rl6
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“Don’t Lie, Don’t Pry Don’t Cheat, Can’t Delete Don’t Steal, Don’t Reveal”
Follow the 12-word Social Media Policy from the Mayo
Clinic
http://goo.gl/kxNca2
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The experience was underwhelming, I suspect
because I am a Twitter novice and don’t have many followers. How do you build a following?
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Followers:
Tweet frequently. Have something interesting to say.
Livetweet events and breaking news. Find & follow people who share your
interests. Join the conversation.
Give more than you ask for. Join tweetups and Twitter chats.
Be yourself.
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How do you optimize the impact of social media use?
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How do we alert media about our research and work?
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59% of journalists are on Twitter
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How do create a social media presence and brand yourself?
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How do you sell yourself in a humble and professional way? What is the balance between informative and obnoxious?
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How do you use Twitter to continue research discussions?
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What are tips for relating complex concepts to the media without your work getting used to portray an inaccurate point?
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How do you partner with creators of new media (apps) to provide health promotion interventions?
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#quantifiedself #mhealth
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#dataviz
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How do you effectively engage on social media?
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Nightscout #wearenotwaiting
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Previous academic climates would never allow the reporting of results without proper peer review. How do you see social
media fitting in with or breaking that norm?
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How do you develop a media campaign? How you harness
harness social media for changes in community health through research dissemination, data collection, and building momentum for initiatives
(social movements)?
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Articleurl&utm_campaign=social_42414&utm_medium=email&utm_source=healthdesignbyus Articleurl&utm_campaign=social_42414&utm_medium=twitter&utm_source=@healthbyus Articleurl&utm_campaign=social_42414&utm_medium=facebook&utm_source=healthdesignbyus
Then use a shortener like Bitly.com
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Wise words from one of your very own:
I believe it is likely inevitable that all
of us will need to learn how to tweet about our research and topics that are relevant to our
careers
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Thanks to: University of Michigan RWJF CSP
The network on Twitter Jianqi Chen, Wei Wang
I love twitter
Follow @joyclee & @healthbyus http://www.doctorasdesigner.com/
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