Download - Social Media Tools and Success Stories
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words ...
en.wikipedia.org/wiki/Social_media
A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.
searchenginewatch.com/showPage.html
The term social media describes media that is posed by the user and can take many different forms. Some types of social media are forums, message boards, blogs, wikis and podcasts. Social media applications include Google, Facebook and YouTube.
www.batchblue.com/glossary.html
Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)
www.bottlepr.co.uk/glossary.html
Social media is the use of online and mobile technology and tools that let people share
content, personal opinions, different perspectives and insights about everything
and anything.
Social Media: Time to Get on the Bandwagon
The novelty of social media is over
It's here and becoming an integral part of how companies communicate, market and
sell their products and services.
What’s Important About Social Media?
It’s the Customer
Yet, many companies are still scared to embrace social media.
Why?
Don't understand it
Don't know how much it's going to cost
Can’t see how it can be measured (aka ROI)
AND
There’s No Lack of Choice
But Only a Small Number Really Matter
Rule #1: Experiment
Blogs…Still Alive and Well
Still the most effective corporate social media to build brands because they’re a powerful way to showcase a company’s
knowledge, passion and brand while connecting with other people.
In the same way that companies eventually started to blog, they will (sooner or later)
embrace Twitter upon realizing it’s become a valuable communications, marketing and
sales tool.
Easier and quicker than writing a blog
Lets you be part of the conversation
Can be used for a variety of purposes
5M supporters on 15 social networks More than 1B Emails sent to supporters 180,000 followers on Twitter
YouTube: 139,000 Obama related videos 1,800 official videos The “Yes We Can” received 14.2M views 15 videos in channel with >1M views
Dell says Twitter has produced more than $1 million in revenue over the past 18 months
through sales alerts
Fuzion:
Small Price, Big Sales....
and no advertising or promotion
"People were talking about it on blogs and at parties, on Facebook, via text
messaging, on BlackBerrys and in chat rooms. Everyone wants to know what is
hot. It is viral. Such instant communication is new and dynamic and a very interesting
phenomenon for the wine business." - Shari Mogk-Edwards, VP, merchandising,
LCBO
Even Pope Benedict XVI is doing social media
ME Consulting: www.markevans.ca Twitter: @markevans Blog: markevanstech.com, twitterrati.com Facebook: http://preview.tinyurl.com/bpb2rc