Top Retail Apparel Brands on Social Media Jan 1st – Mar 31st 2016
Retail Apparel Brands: Social Media Report
This report captures the performance of
Retail Apparel Brands on social media between
January 1st – March 31st, 2016
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Shoppers Stop India had the largest fan base of 8,026,209 while Reliance Trends showed the highest fan growth of 7.21%.
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K
Gro
wth
%
Number of Fans
Van Heusen India(IN) Louis Philippe Indian Terrain Madura Fashion & Lifestyle
Wills Lifestyle Reliance Trends ITC John Players PROVOGUE
Shoppers Stop India Pantaloon Peter England Allen Solly
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Wills
Lifestyle
Indian
Terrain
Louis
Philippe
ITC John
Players
Van
Heusen
India(IN)
Madura
Fashion &
Lifestyle
Shoppers
Stop India
PROVOGUE Allen Solly Reliance
Trends
Peter
England
Linen Club Pantaloons
Pakistan Indonesia India
Fans - Geography
Reliance Trends had the highest PTAT of 11.18% as a percentage of its average number of Fans during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K
Pe
op
le t
alk
ing a
bo
ut (a
s %
of
Fa
ns)
Average Number of Fans
Van Heusen India(IN) Louis Philippe Indian Terrain Madura Fashion & Lifestyle Wills Lifestyle
Reliance Trends ITC John Players PROVOGUE Shoppers Stop India Pantaloon
Peter England Allen Solly Linen Club
Conversations
Shoppers Stop India published the greatest number of posts (220). Reliance Trends had the highest average engagement,
with a score of 944.
0 50 100 150 200 250
0 100 200 300 400 500 600 700 800 900 1000
Van Heusen India(IN)
Louis Philippe
Indian Terrain
Wills Lifestyle
Reliance Trends
ITC John Players
PROVOGUE
Shoppers Stop India
Pantaloon
Peter England
Allen Solly
Linen Club
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Reliance Trends received the most number of Likes (1,048,884), Reliance Trends got the most number of Comments (4,924)
and Reliance Trends had the most number of Shares (3,890).
0K 200K 400K 600K 800K 1,000K 1,200K
Van Heusen India(IN)
Louis Philippe
Indian Terrain
Madura Fashion & Lifestyle
Wills Lifestyle
Reliance Trends
ITC John Players
PROVOGUE
Shoppers Stop India
Pantaloon
Peter England
Allen Solly
Linen Club
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand Posts Reliance Trends
28-MAR-16, MON 1:33AM
Reliance Trends launched new concept store
in Infiniti Mall, Malad (West), Mumbai on
25th March. We ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 63,163 233 509 Positive
Reliance Trends
27-JAN-16, WED 9:58AM
Reliance Trends presents ‘A Date with
Aditi Rao Hydari’ – powered by Filmfare!
This Valentine, we ar ..
Reliance Trends
22-JAN-16, FRI 2:21AM
Grab the last chance to get Flat 50% off on
amazing styles at Reliance Trends! Offer
ends January 26 ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 157,184 813 182 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 82,544 153 49 Positive
Most Engaging Brand Posts Reliance Trends
21-JAN-16, THU 10:30PM
The Biggest Republic Day Sale has arrived! Shop
for Rs 1950 and get clothes worth Rs 1950 free*.
*C ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 117,314 510 125 Positive
Reliance Trends
20-JAN-16, WED 6:13AM
As fashion partner of the glamorous
Filmfare awards, Reliance Trends brings
you all the style action ..
Reliance Trends
06-JAN-16, WED 10:53AM
Reliance Trends presents #RedCarpetLook
Contest!
Show us how you dress for a special
occasion like F ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 48,755 75 183 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 59,112 825 382 Positive
Shoppers Stop India's Facebook Page saw the highest number of Fan posts (348).
0 50 100 150 200 250 300 350 400
Wills Lifestyle
Reliance Trends
ITC John Players
Shoppers Stop India
Pantaloon
Peter England
Allen Solly
Linen Club
Number of Fan Posts
Fan Posts
ITC John Players received the highest percentage of Positive Sentiment (50.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ITC John Players
Shoppers Stop India
Pantaloon
Peter England
Wills Lifestyle
Reliance Trends
Allen Solly
Linen Club
Negative Neutral Positive
Sentiment Analysis
Wills Lifestyle responded to the highest percentage of Fan posts (60.00%).
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0 1000 2000 3000 4000 5000 6000
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
ITC John Players Shoppers Stop India Pantaloon Peter England Wills Lifestyle Reliance Trends Allen Solly Linen Club
Brand Responses
Shoppers Stop India published the most with 220 posts, among the brands looked into in this report.
3% 5%
18%
9%
6%
10% 6%
8%
0%
10%
8%
5%
12%
Indian Terrain
Linen Club
Shoppers Stop India
Wills Lifestyle
PROVOGUE
Pantaloon
Reliance Trends
ITC John Players
Madura Fashion & Lifestyle
Louis Philippe
Van Heusen India(IN)
Peter England
Allen Solly
Share Of Voice – Volume of Posts
Reliance Trends received the largest volume of Likes (1,048,884), among the retail apparel brands studied.
1% 0%
8% 1% 0%
7%
63%
0%
0%
0%
4%
15%
1%
Indian Terrain
Linen Club
Shoppers Stop India
Wills Lifestyle
PROVOGUE
Pantaloons
Reliance Trends
ITC John Players
Madura Fashion & Lifestyle
Louis Philippe
Van Heusen India(IN)
Peter England
Allen Solly
Share Of Voice – Likes
Reliance Trends received the largest volume of Comments (4,924), among the brands analyzed.
2%
0%
10%
1% 2%
18%
50%
0% 0%
1% 3%
12%
1%
Indian Terrain
Linen Club
Shoppers Stop India
Wills Lifestyle
PROVOGUE
Pantaloon
Reliance Trends
ITC John Players
Madura Fashion & Lifestyle
Louis Philippe
Van Heusen India(IN)
Peter England
Allen Solly
Share Of Voice – Comments
Reliance Trends received the largest volume of Shares (3,890), among the retail apparel brands studied.
11%
3%
7%
1%
1%
11%
43%
2%
0% 3%
5%
10%
3%
Indian Terrain
Linen Club
Shoppers Stop India
Wills Lifestyle
PROVOGUE
Pantaloon
Reliance Trends
ITC John Players
Madura Fashion & Lifestyle
Louis Philippe
Van Heusen India(IN)
Peter England
Allen Solly
Share Of Voice – Shares
During this time period, #ShoppingWithMom was the most engaging run by Reliance Trends. Louis Philippe published the most
(16) in its #SummerTrends campaign.
0 2 4 6 8 10 12 14 16 18
0 100 200 300 400 500 600 700 800 900 1000
#WorldInnovationWeek(Van Heusen India(IN))
#SummerTrends(Louis Philippe)
EVERYTHING BLUE(Indian Terrain)
#WinTheWillsLook(Wills Lifestyle)
#ShoppingWithMom(Reliance Trends)
#HappyMothersDay(Shoppers Stop India)
Diwali(Pantaloons)
#SpringSummer16(Peter England)
#MondayMic(Allen Solly)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
Analysis of
Indian Terrain Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
300,249 1,868 .63% India Mostly Young, Male and
Single
Indian Terrain
Engagement Score Total Comments
253 179
Total Posts Total Shares
43 958
Total Likes
19,689
BRAND POSTS
Brand Overview
297K
298K
298K
299K
299K
300K
300K
301K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
300,249
New Fans
1,868
Engagement
0
250
500
750
1,000
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Indian Terrain had an average engagement score of 253 and a highest of 896.
Community Analysis
Indian Terrain fans are mostly Young, Male and Single Indian Terrain fans are largely from India followed by United Arab
Emirates.
Fan Demographics Distribution of Fans
98%
2%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K 300K
India
United Arab Emirates
United States
Saudi Arabia
Canada
Qatar
Australia
United Kingdom
Oman
Palestinian Territory
0
1
1
2
2
3
3
4
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Indian Terrain 14
sale 8
Randeep Hooda 8
Exclusively online 6
Explore 6
33%
0% 67%
Posititve
Negative
Neutral
Brand Posts - Engagement
Indian Terrain receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts
Most Engaging Brand Posts
11-MAR-16, FRI 6:25AM
Venky Rajgopal, Founder & CMD presents
the story of Indian Terrain. Discover the
identity of the bra ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
985 3,430 73 635 Neutral
26-MAR-16, SAT 8:30AM
Stock up on essential and easy jeans at:
http://bit.ly/22vs1lL
19-MAR-16, SAT 8:30AM
Shop this sale at: http://bit.ly/1S7RCZC
ENGMT. LIKES COMMENTS SHARES SENTIMENT
896 4,933 17 43 Neutral
ENGMT. LIKES COMMENTS SHARES SENTIMENT
842 4,137 10 25 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 200 400 600 800 1000 1200
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Jan 01, 2016 - Mar 31, 2016 Entire Campaign
0 2 4 6
0 50 100 150
EVERYTHING BLUE
Spring-Summer’16
Mum The Stylist
Contest
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 200 400 600 800
EVERYTHING BLUE
Spring-Summer’16
Mum The Stylist
Contest
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Pantaloon Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,090,894 10,109 .49% India Mostly Young, Male and
Attached.
Pantaloons
Engagement Score Total Fan Posts
87 88
Total Posts Brand Response Rate
123 27.27%
Total Likes Avg. Reply Time
107,802 1 day, 4 hrs, 58 mins
Total Comments General Sentiment
1,748 Neutral
Total Shares
1,024
Most Engaging Campaign
Diwali
Most Recent Campaign
Diwali
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
2,070K
2,075K
2,080K
2,085K
2,090K
2,095K
2,100K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
2,090,894
New Fans
10,109
Engagement
0
250
500
750
1,000
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Pantaloons had an average engagement score of 87 and a highest of 842.
Community Analysis
Pantaloons fans are mostly Young, Male and Attached. Pantaloons fans are largely from India followed by United States.
Fan Demographics Distribution of Fans
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a
Relationship
Engaged
Married
0K 500K 1,000K 1,500K 2,000K 2,500K
India
United States
Pakistan
United Arab Emirates
Bangladesh
Canada
United Kingdom
Australia
Nepal
0
1
1
2
2
3
3
4
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
SS16 19
TAG 19
Pantaloons 18
friend 16
style 11
18%
82%
Brand Participation Brand Non Participation
51%
5%
44%
Posititve Negative Neutral
Brand Posts - Engagement
Pantaloons responded to 22 conversations generated by the 123
Posts they published.
Pantaloons receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
14-JAN-16, THU 1:11AM
Give into temptation before all the best
styles disappear at the Pantaloons #sale!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
842 19,631 68 98 Positive
11-JAN-16, MON 11:50PM
#SaleHack Grab your favourites from Honey
on #sale before they’re all gone! Don’t forget
to look in ..
02-JAN-16, SAT 12:30AM
What’s your pick for the wedding
reception?
ENGMT. LIKES COMMENTS SHARES SENTIMENT
775 16,161 24 68 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
771 15,911 98 31 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 20 40 60 80 100 120
Photos
Links
Videos
Plain Text
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Pantaloons 30
Shopping 14
store 12
customer 12
Fashion 11
User Posts
0
1
2
3
4
5
6
7
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative
Pantaloon responded to 24 conversations generated by the 88
Posts fans published.
Pantaloon appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
27%
73%
Brand Participation Brand Non Participation
31%
11%
58%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Entire Campaign
0 2 4 6 8 10
0 50 100 150 200 250
Diwali
#wishwardrobe
#ColorDrama
Number of Posts
Engagement Score
Engagement Score Number of Posts
An overview of the most recent campaigns that are not limited to the period examined in this report.
Analysis of
Peter England Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
1,702,099 15,305 .91% India
Peter England
Engagement Score Total Fan Posts
344 78
Total Posts Brand Response Rate
63 28.21%
Total Likes Avg. Reply Time
240,376 3 days, 8 hrs, 41 mins
Total Comments General Sentiment
1,222 Neutral
Total Shares
928
Most Engaging Campaign
Buy 2 get 2 Free. CODE:
FB090815P
Most Recent Campaign
#SpringSummer16
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
1,675K
1,680K
1,685K
1,690K
1,695K
1,700K
1,705K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
1,702,099
New Fans
15,305
Engagement
0
250
500
750
1,000
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Peter England had an average engagement score of 344 and a highest of 855.
Community Analysis
Peter England fans are largely from India followed by United Arab Emirates.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K
India
United Arab Emirates
United States
Saudi Arabia
Canada
Pakistan
Bangladesh
Australia
Qatar
0
1
1
2
2
3
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Shop 10
http://bit.ly/1kqGNGv 9
http://bit.ly/1KrNyUg 9
Peter England 8
look 7
68%
32%
Brand Participation Brand Non Participation
77%
4%
19%
Posititve Negative Neutral
Brand Posts - Engagement
Peter England responded to 43 conversations generated by the
63 Posts they published.
Peter England receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
04-MAR-16, FRI 8:48AM
Do not follow where the path may lead. Go
instead where there is no path and leave a
trail. #BeEvery ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
869 19,035 64 20 Neutral
23-MAR-16, WED 6:30AM
Keep calm and suit up, just like Umair R
Khan! ;)
Send us your picture in PE apparel & stand a
chan ..
03-FEB-16, WED 1:34AM
Black shirts are always an off- duty favorite
and we have Beerpal Singh pulling it off so
effortless ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
855 17,931 121 8 Neutral
ENGMT. LIKES COMMENTS SHARES SENTIMENT
742 12,848 33 1 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80
0 100 200 300 400 500
Photos
Plain Text
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Peter England 14
App 6
PEFanModelOfTheWe
ek
6
money 6
investment 5
User Posts
0
1
2
3
4
5
6
7
8
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative
Peter England responded to 22 conversations generated by the
78 Posts fans published.
Peter England appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
28%
72%
Brand Participation Brand Non Participation
24%
7%
69%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Jan 01, 2016 - Mar 31, 2016 Entire Campaign
0 5 10 15
0 100 200 300 400
#SpringSummer16
#PEEthnicWear
#PEWinterWear
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400
#SpringSummer16
#PEEthnicWear
#PEWinterWear
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Reliance Trends Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
867,382 58,356 7.21% India Not Available
Reliance Trends
Engagement Score Total Fan Posts
944 164
Total Posts Brand Response Rate
70 14.02%
Total Likes Avg. Reply Time
1,048,884 1 day, 54 mins
Total Comments General Sentiment
4,924 Neutral
Total Shares
3,890
Most Engaging Content Type
Brand News
Least Engaging Content Type
Others
Most Prolific Content Type
Store-specific Updates
Most Engaging Campaign
Festive Diva Hunt
Most Recent Campaign
#ShoppingWithMom
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
770K
780K
790K
800K
810K
820K
830K
840K
850K
860K
870K
880K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
867,382
New Fans
58,356
Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Reliance Trends had an average engagement score of 944 and a highest of 1000.
Community Analysis
Reliance Trends fans are largely from India followed by United States.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
India
United States
United Arab Emirates
Saudi Arabia
Australia
Canada
United Kingdom
Qatar
Pakistan
Congo
0
1
1
2
2
3
3
4
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Reliance Trends 26
season 16
style 14
new collection 11
RelianceTrends 9
29%
71%
Brand Participation Brand Non Participation
91%
4% 5%
Posititve Negative Neutral
Brand Posts - Engagement
Reliance Trends responded to 20 conversations generated by the
70 Posts they published.
Reliance Trends receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
28-MAR-16, MON 1:33AM
Reliance Trends launched new concept store
in Infiniti Mall, Malad (West), Mumbai on
25th March. We ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 63,163 233 509 Positive
27-JAN-16, WED 9:58AM
Reliance Trends presents ‘A Date with Aditi
Rao Hydari’ – powered by Filmfare! This
Valentine, we ar ..
22-JAN-16, FRI 2:21AM
Grab the last chance to get Flat 50% off on
amazing styles at Reliance Trends! Offer
ends January 26 ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 157,184 813 182 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 82,544 153 49 Positive
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 200 400 600 800 1000 1200
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Reliance Trends 56
Official 43
store 19
RedCarpetLook 9
आपको 7
User Posts
0
5
10
15
20
25
30
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative
Reliance Trends responded to 23 conversations generated by the
164 Posts fans published.
Reliance Trends appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
14%
86%
Brand Participation Brand Non Participation
24%
5%
71%
Posititve Negative Neutral
Most of Reliance Trends posts were around 'Store-specific Updates', and posts around 'Brand News' received the highest
engagement.
Content Intel
0 5 10 15 20 25 30 35 40
0 200 400 600 800 1000 1200
Brand News
Others
Event
Corporate Social …
Store-specific Updates
Photos
Deals/Offers
Occasion specific deals
Contest
Question to fans
Engagement Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Reliance Trends Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About General Happenings
0 1 2
0 200 400 600 800 1000 1200
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Jan 01, 2016 - Mar 31, 2016 Entire Campaign
0 2 4 6
0 500 1000
#FashionTips
Spring/Summer 2016
collection
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6
0 200 400 600 800 1000
#ShoppingWithMom
#FashionTips
Spring/Summer 2016
collection
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Van Heusen India Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
817,751 -3,724 -.45% India Mostly Young, Male and
Single
Van Heusen India
Engagement Score
118
Total Posts
96
Total Likes
59,032
Total Comments
249
Total Shares
423
Most Engaging Content Type
Product Updates
Least Engaging Content Type
Event
Most Prolific Content Type
Product Updates
Most Engaging Campaign
#Imwearingme
Most Recent Campaign
#WorldInnovationWeek
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
808K
810K
812K
814K
816K
818K
820K
822K
824K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
817,751
New Fans
-3,724
Engagement
0
250
500
750
1,000
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Van Heusen India had an average engagement score of 118 and a highest of 745.
Community Analysis
Van Heusen India fans are mostly Young, Male and Single Van Heusen India fans are largely from India followed by United
Arab Emirates.
Fan Demographics Distribution of Fans
77%
23%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
India
United Arab Emirates
Saudi Arabia
Pakistan
Qatar
Bangladesh
Oman
Kuwait
Nepal
0
1
1
2
2
3
3
4
4
5
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Van Heusen 26
shirts 6
TN 4
Kerala 4
http://bit.ly/1oAjcW7 3
8%
92%
Brand Participation Brand Non Participation
60%
5%
35%
Posititve Negative Neutral
Brand Posts - Engagement
Van Heusen India responded to 8 conversations generated by the
96 Posts they published.
Van Heusen India receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
02-MAR-16, WED 6:46AM
In the year 2002, the purple shirt took over
boardrooms worldwide! This flamboyant shirt
is back aga ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
949 15,393 40 40 Positive
03-MAR-16, THU 12:49AM
In the year 2008, the striped shirt was
designed for the stylish professional! This
classic shirt is ..
01-MAR-16, TUE 4:50AM
The red shirt was always one to be
reckoned with. As was the year 1997, when
this masterpiece from V ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
934 14,034 52 31 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
924 13,342 47 27 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 50 100 150
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Van Heusen India posts were around 'Product Updates', and posts around 'Product Updates' received the highest
engagement.
Content Intel
0 10 20 30 40 50 60
0 50 100 150 200 250
Event
Product Updates
Deals/Offers
Occasion specific deals
Contest
Engagement Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Jan 01, 2016 - Mar 31, 2016 Entire Campaign
0
2
4
6
8
10
12
Spring Summer 2016 Collection
Engagement Score Number of Posts
0 1 2 3 4 5
0 5 10 15
#WorldInnovationWeek
#VanHeusenPowerWee
kend
Spring Summer 2016
Collection
Number of Posts
Engagement Score
Engagement Score Number of Posts