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Drive More Business & Reduce Marketing Costs with Facebook, Twitter & Social Media- Wanneroo Business Association, 24th Feb 2009
Philip Knight
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Who is aussiehome.com?- est 1999, mainly real estate clients - run www.aussiehome.com- developed 200+ RE web sites- and other online CRM, systems- independent & WA owned
DESIGN – CODE – ADVICE – PRINT - TRAIN
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3Social Media – Business Applications
NOW Age of Social (media)
1994 Age of Surf 1998 Age of Search
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4Social Media – Business Applications
Fragmentationof all media
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5Social Media – Business Applications
SOCIAL MEDIA – defined
web sites that are filled with information from the viewers
such as blogs, Youtube, Facebook, Twitter, Flickr, Slideshare…
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6Social Media – Business Applications
SOCIAL MEDIA in Aus (Jun09)
_ Facebook: 6mn visitors (+95% p.a.)
_ MySpace: 3.5mn (only +5%)
_ Twitter: 800,000 (up from 13,000)
_ 70%+ net users visit social netwks (+29%)
_ Twitter the fastest growing
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7Social Media – Business Applications
Power that is SOCIAL MEDIA
- free- powerful- scares big media silly- it’s all about making connections- not being used by your competitors (yet)
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8Social Media – Business Applications
“Markets are conversations”conversations among humans sound human
natural, uncontrived, honestpublic switch quickly
tell us something! (then we might speak to you)
business is only part of our lives, it’s all of yoursThe Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com
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9Social Media – Business Applications
So – have a conversation with your mkt
- WIIFT- contribute, join in, - have a clear company policy
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10Social Media – Business Applications
Advantages SOCIAL MEDIA
- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)
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11Social Media – Business Applications
BLOGS
- a “web log”- leave comments, post- Start your own- at blogger.com, wordpress.org
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12Social Media – Business Applications
BENEFITS? you’re asking the wrong question, but …
Better Traffic & SEO to your siteFun, empowering for you/staffListen + Learn from your public
Gather interesting contentWhat goes around comes around
“Markets are conversations”= the future of marketing?
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13Social Media – Business Applications
Mark Zuckerberg, Founder, Facebook
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14Social Media – Business Applications
http://www.facebook.com/gunningham
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15Social Media – Business Applications
Your own FACEBOOK Profile Page
Build your own profileMaybe keep it separate
from biz?Interact
WIIFT!
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16Social Media – Business Applications
Set up a FACEBOOK Group/Business Page
Invite ‘fans’publish events, goings oninteractive shop window
Walls, Photos, discussionsImport blog feed, apps
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17Social Media – Business Applications
http://www.facebook.com/aussiehome
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18Social Media – Business Applications
FACEBOOK Business Page
It’s your company web siteWITHIN
the Facebook community
(with blogs, photo galleries, events…)
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19Social Media – Business Applications
FACEBOOK Fan Box
Have your FBBusiness page
Update your site+ advertise FB page
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20Social Media – Business Applications
Post your own FACEBOOK Ads
Direct + targettedSet a budget
Easy to set up, edit, cancel + monitor
21mn+ views ($3400)
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21Social Media – Business Applications
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23Social Media – Business Applications
FACEBOOK Policy
AddictiveTime Wasting
Haven’t got time!
You need a policy, and stick to itHave a reason, WIIFT, part of marketing
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24Social Media – Business Applications
3. TWITTER
_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…
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25Social Media – Business Applications
http://twitter.com/chazgunningham
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26Social Media – Business Applications
http://twitter.com/aussiehome
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27Social Media – Business Applications
3. TWITTER
_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?
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3. TWITTER
_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections
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29Social Media – Business Applications
3. TWITTER
_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects
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30Social Media – Business Applications
Chad Hurley, Cofounder, Youtube.com
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31Social Media – Business Applications
www.youtube.com/aussiehometv
Upload testimonialsabout us
our area..How could you use this?
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32Social Media – Business Applications
USED TOGETHER – rinse and recycle
- the power multiplies… - comment on blogs , link back - blog + tweet links to post - link twitter to Facebook- keep the conversation going
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SOCIAL MEDIA POLICY
- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)
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34Social Media – Business Applications
THANK YOU! For More:
_ facebook.com/aussiehome_ twitter.com/aussiehome _ blog.aussiehome.com_ youtube.com/aussiehometv