Download - Social media presentation for ISM-CT
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presents
presented by
Social Media and BusinessCommunity, Platforms, Engagement & Measurement
Kathy Hokunson
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Who we are . . .
Site-Seeker, Inc. 2011
• Search and Social Marketing Firm founded in 2003– Web design & Development, Search Marketing,
Social Media, PPC, ROI
• 26 employees in Central New York, Connecticut, Virginia & North Carolina
• Work predominantly with B2B and manufacturing but also growing in our B2C clientele
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Some of our clients.
Site-Seeker, Inc. 2011
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4 Keys to Success . . .
• Community• Platform• Engagement• Measurement
Site-Seeker, Inc. 2011
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Community
Site-Seeker, Inc. 2011
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Connecting - Linkedin
Site-Seeker, Inc. 2011
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Community Twitter
Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
Community
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Community
Site-Seeker, Inc. 2011
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Community
Site-Seeker, Inc. 2011
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Community
Site-Seeker, Inc. 2011
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Community
Site-Seeker, Inc. 2011
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• YouTube
• Slideshare
Platforms. . .
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Your Linkedin Profile
• Create your account
• Build your online profile - Completely
• Summarize your expertise
• Build your community
• Request Recommendations
• Give Recommendations
• Integrate blog
• Upload presentations
• Join and engage in relevant groups
4 Keys to Success . . .
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Personal Profie. . .
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Corporate Profile. . .
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Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
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New on the scene . . .
Site-Seeker, Inc. 2011
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From your Google+ Personal Account
Site-Seeker, Inc. 2011
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Build your profile:
Site-Seeker, Inc. 2011
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Add your info:
Site-Seeker, Inc. 2011
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Brand your page:
Site-Seeker, Inc. 2011
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Start to build your community:
Site-Seeker, Inc. 2011
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Manage your circles:
Site-Seeker, Inc. 2011
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Working across platforms . . .
• Build it once . . . Use it again, and again, and again
Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
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Jolt & Bolt . . .
Site-Seeker, Inc. 2011
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Here’s the impact . . .
• Since we launched Jolt & Bolt on June 16, 2011 our content has been seen, heard, watched or viewed 37,721 times.
– Slideshare.net36,599– YouTube 571– Blog Comments 24– Webinar 531
Site-Seeker, Inc. 2011
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Engagement
Site-Seeker, Inc. 2011
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Effective Engagement = Consistency
Establish community
Engage regularly & consistently
Monitor and respond
Utilize tools to help maintain consistency
Site-Seeker, Inc. 2011
XCONSISTENCY
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Twitter - Direct Messages (DM)
Do’s Thanks for follow, with personalized message
Quick private conversations offline
Don’ts Automated messages to new followers selling them
Automated messages asking new followers to “LIKE” your Facebook page
ANY automated message, period.
Site-Seeker, Inc. 2011
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Twitter - ReTweets (RT)
• Great way to connect with people you want to engage with.
• Don’t just RT. Add value to the conversation.
Site-Seeker, Inc. 2011
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Twitter - Hash Tags (#)
Site-Seeker, Inc. 2011
#bbsmc#jolbolt
#
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PUSH
Site-Seeker, Inc. 2011
“Push” tweetsare all about me!
“Pull” tweets areengaging and encourage conversation.
PULL
10%PUSH
90%PULL
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Twitter - Building Rapport
Site-Seeker, Inc. 2011
#’s
RT’s DM’s
Shout OutsXRAPPORT
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Linkedin - Connecting and Reaching out
Site-Seeker, Inc. 2011
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Referrals – giving and getting
Site-Seeker, Inc. 2011
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Key prospects . . .
Site-Seeker, Inc. 2011
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Effectively Connecting
Site-Seeker, Inc. 2011
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Your Facebook page:
• Engage
• Interact
• Comment
• Share
• Link
• Be a voice of authority
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Facebook – Engaging in conversation
Site-Seeker, Inc. 2011
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Measurement
Site-Seeker, Inc. 2011
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How do you know?
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Tools to help . . .
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www.backtype.com
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socialmention.com
Sentiment is the ration of mentions that are generally positive to those that are generally negative.
Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.
Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly.
Strength is the likelihood that your brand is being discussed in social media.
A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.
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www.howsociable.com
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www.klout.com
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Influencing?
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True Reach . . .
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Just another way to know . . .
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SO????
Site-Seeker, Inc. 2011
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No longer different conversations . . .
Site-Seeker, Inc. 2011
Marketing
Social Search
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Social Search in Action
Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
QUESTIONS?
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Site-Seeker, Inc. 2011
Register at site-seeker.com
Reserve your weekly spot today!
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Site-Seeker, Inc. 2011
Download the Slide Deck @
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Site-Seeker, Inc. 2011
Need more info?