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Developing a Social Media Policy
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Purpose
• Boundaries to protect the integrity of the organization
– Litigation field day
– IT security nightmare
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Purpose
• Social Media includes, but is not limited to the following: – multi media, video sharing, photo sharing
– Social networking sites, such as Facebook, LinkedIn
– Blogs and microblogs, such as Twitter
– wikis
– websites
– comment areas on websites
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Responsibilities
• Executive leadership
– executing this policy
• Operations manager
– ongoing training for employees
• All employees are responsible for following this policy.
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Policy
• Adhere to
– Federal law
– State law
– Local law
– policies and guidelines set in the Employee Advisory Handbook and Guidelines
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Social Media Code of Conduct
• Prohibited statements and materials
• Defamatory content
• Racially offensive
• Discrimination
• Pornography
• Personal attacks
• Illegal activity
• Promotion of private ventures (services, campaign, political organization)
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Social Media Code of Conduct
• Prohibited statements and materials
• Material that contains vulgar, obscene or indecent language or images.
• Proprietary and confidential information
• Material that infringes the copyright of another person
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Social Media Code of Conduct
Do not insult or disparage the organization, its products and services, or any employee or municipality, even if specific names are not mentioned.
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Social Media Code of Conduct
• Restrict personal use of social networks while using the organization’s property
– Desktop computers, laptops, and hand held devices
– No interference with professional responsibilities
– Social media games prohibited
• Applies to personally owned devices
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Social Media Code of Conduct
• Employee communications on organization owned computers and telecommunications systems
– not private
– subject to Freedom of Information Act
– user computer usage and internet activity subject to review
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Social Media Code of Conduct
• Organization issued e-mail addresses and/or bearing the name of, or in association with, the organization
– created with approval
– not permitted for the creation or management of personal accounts
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Social Media Code of Conduct
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Accountability
How to keep staff accountable?
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Accountability
What happens?
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Education
“’Google before you tweet.’ is the new ‘Think before you speak.’’’
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Education
• Better to ask for permission than forgiveness
– Staff Meetings
– Follow up communication from executive leadership
– Lunch n’ Learn
– Review policy prior to new hire
– Include in new hire orientation
– When is doubt, ask or just don’t do it.
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Tools for Enforcement
• Employee Advisory Handbook and Guidelines
• Gather an acceptance signature from current and future employees.
• Performance review
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“Traditional e-mail is dead.”
-Mark Zuckerburg, Facebook