![Page 1: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/1.jpg)
SOCIAL ‘MEDIA’: NEWS DISTRIBUTION + CONSUMPTION
Ben RubensteinTufts University EXP-50
![Page 2: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/2.jpg)
““Society doesn’t need newspapers.
What we need is journalism.”Clay Shirky
![Page 3: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/3.jpg)
TRADITIONAL ETHICS OF JOURNALISM
Accuracy
Proportionality/Fairness
Transparency
Independence
![Page 4: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/4.jpg)
WHAT JOURNALISTIC INSTITUTIONS PROVIDE
Credibility/authority
Access
Tough questions (speak truth to power)
Money (for investigations)
![Page 5: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/5.jpg)
CURRENT STATUS: UNCERTAIN
Ad revenue decline - Vast inventory = lower value- Craigslist (classifieds)
Free access to news onlineDemocratization of publishing
Business responses:Paywalls, rebundling, individual subscriptions, content archives...
![Page 6: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/6.jpg)
SOCIAL NEWSGATHERING
Direct channel to the public
Increased transparency
Conversation research
New tools
![Page 7: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/7.jpg)
SOCIAL NEWSGATHERING
![Page 9: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/9.jpg)
![Page 10: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/10.jpg)
![Page 11: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/11.jpg)
![Page 12: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/12.jpg)
SPEED AND STYLE FIRST
![Page 13: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/13.jpg)
HOT TAKES
![Page 14: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/14.jpg)
CURATION/AGGREGATION
Existing content gets redistributed
Stealing or ‘curation’?
![Page 15: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/15.jpg)
SOCIAL MEDIA: THE NEW PAPER?
![Page 16: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/16.jpg)
THE FORMER AUDIENCE
"We’re seeing the rise of the heavy-duty blogger, web site creator, mailing list owner, or SMS gadfly...who is becoming a key source of news for others."
- Dan Gillmor
![Page 17: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/17.jpg)
THE ACTIVE AUDIENCE
Traditional news orgs being challenged by…● Blogs and citizen
journalists (‘mass amateurization’)
● Sources going direct
“There’s a new balance of power between you and us.”
![Page 18: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/18.jpg)
CITIZEN JOURNALISM
![Page 20: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/20.jpg)
CITIZEN JOURNALISM
![Page 21: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/21.jpg)
![Page 22: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/22.jpg)
“NOT ENOUGH AND TOO MUCH INFORMATION”
● False info spreads quickly
● Exposure breeds (bad) content
● Where/who are the gatekeepers?
“The internet means you don’t have to convince anyone else that something is a good idea before trying it.”
![Page 23: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/23.jpg)
CITIZEN COMMENTARY
![Page 24: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/24.jpg)
CITIZEN COMMENTARY
![Page 25: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/25.jpg)
CITIZEN COMMENTARY
![Page 26: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/26.jpg)
“As an online discussion grows
longer, the probability of a comparison involving Nazis or
Hitler approaches.Godwin’s Law
![Page 27: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/27.jpg)
![Page 28: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/28.jpg)
Break
![Page 29: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/29.jpg)
“What we’re seeing is more a
passing of the torch from human gatekeepers to algorithmic ones.
Eli Pariser
![Page 30: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/30.jpg)
“[Writing provides] not truth, but only the semblance of truth.”Socrates
THE FILTER BUBBLE
![Page 31: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/31.jpg)
![Page 32: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/32.jpg)
GOOGLE PAGERANK
![Page 33: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/33.jpg)
![Page 34: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/34.jpg)
![Page 35: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/35.jpg)
![Page 36: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/36.jpg)
![Page 37: Social 'Media': News Distribution + Consumption in the Interactive Age](https://reader031.vdocuments.us/reader031/viewer/2022030216/5889081e1a28ab4a5c8b464d/html5/thumbnails/37.jpg)