LearningtoListentoSocialMediaforConsumerandIndustryInsightsTOOLSOctober21,2009

“Thefounda;onofsuccessininnova;onisthoroughlyunderstandingcustomers'needs.”

‐‐GrahamHillof“CustomerDrivenInnova6on”

Who’stalking?

Wherearetheytalking?

Whataretheysaying?

Giveittomestraight.WhattoolsshouldIuse?

Variablestoconsider.

•  Searchmul6plemediums(enough?)

•  Booleanoperatorsavailable(excludes?)•  Repor6ngop6ons•  Subscrip6on‐based•  Limitedfreeservice/trialsavailable•  Time‐consumingtomanage

FreeToolsYouCanUse

•  Addictoma6c

•  SamePoint•  Trendrr•  Filtrbox

Select platform

Get the feed

Results online, via email and easily charted.

Ineedsomethingmoreserious!

•  Getmorepowerfultools.($)•  Hirebrilliantsocialmediaresearchersandanalysts(hint,hint)

IfIneedtodigdeeper?

PaidToolsYouCanUse

•  ScoutLabs

•  PaidversionofFiltrbox•  BuzzDing•  Radian6

•  SM2•  KnowledgeDashboard

•  Tonsofothers:Spiral16,Linkfluence,Sen6mentMetrics,Sysomos,BuzzMonitor….

Radian6

SocialMediaWeigh;ngs

Controlandflexibility

VisualRepor;ng

• Sen6ment• #and%men6onsbykeywordortopic• Tagging• Sta6s6caldetail• Fullcontent&more

TechrigySM2

KnowledgeDashboard

• The Knowledge Dashboard allows for 100’s of aggregated feeds to stream on a single page. Searches are set up and converted to clean feeds. Feeds are aggregated and duplications removed. The Dashboard is continuously updated. Feeds can be set up even if the search does not have feed capabilities.

• 60 days of clips are archived. • Modules can be set up by topic or by platform

• ProductReviews• Facebook• Tradi6onalNews• Comments• Anyperpetualsearch• Check‐offcapability

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TheElephantsintheRoom

•  Setupiskey

•  Timecommitment•  Sen6ments6nks•  Nosystemcoversallpla`orms/

venueswell

Contactus,please.Seriously,wegetlonely.

Web:www.socialstudiesgroup.comEmail:wscherer@socialstudiesgroup.comphone:443.535.0642

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