Download - Social Media, Mobile Web and Mobile Apps
Social Media and Mobile
Agenda
• Social Media– What media?– Pros and cons– What to do, what not to do
• Mobile Web– Numbers– Do you need a mobile site?– What’s involved
• Apps– Device options– What’s involved– Pros/Cons
• Resources
Social Media
• What media?
• Why?• Facebook: > 500 m. users, 44% of all shared content• Twitter: >190 m. users (7/10), growing fastest• YouTube: >115 m. visits (12/10)• Flickr: >21 m. visits (12/10).• LinkedIn: >65 m. users (3/10)
Social Media Pros and Cons
• Pros– Exposure– Targeted advertising channel– Viral marketing– Free services provided by 3rd
party
• Cons– It takes work.– Lack of control – visitor
comments, staff blogs/ profiles/ comments.
– Viral badness
– Depending on a 3rd party
“del.icio.us - now (not) part of Yahoo!”
Social media: What to do
• Write once, publish everywhere• Cross promote
Social media: What to do
• Monitor and follow up
Social media: What to do
• Leverage to the Web
Social media: What not to do
• Allow the wrong people to respond to comments/questions
This exchange was cited on
BusinessWeek.com, FastCompany.com
and CBS’s BNET.com!
Social media: What not to do
• Fail to respond in Web time– Domino’s employees posted gross video on YouTube– Domino’s reaction took longer than a day– Traffic grew to >700K views and attracted news coverage during
the interim
Social media: What not to do
• Fail to target ads, or target based on the wrong data, use humor badly– Language– Interests– Demographics
I friended some Israelis, now I get ads in Hebrew.
Agenda
• Social Media– What media?– Pros and cons– What to do, what not to do
• Mobile Web– Numbers– Do you need a mobile site?– What’s involved
• Apps– Device options– What’s involved– Pros/Cons
• Resources
Mobile Web: Numbers
• US market– > 75 m. US mobile Web users– Growing > 25% per year
• Globally– 800 m.– 1.6 b. in 4 by 2014
• More mobile Web than desktop in 4 years• 409% year over year increase in data
volume• iPhone users use much more data than
others
Souces: Vaya Mobile, Qorvis, CommShare, Morgan Stanley Research
Mobile Web: Do you need a mobile site?
• Stefan Nagey of Qorvis.com:
• Exceptions:– Web App like functionality: doing things, rather than browsing– E-commerce– High functionality Web sites– Mobile content channels
• Sites like: Amazon, Google, Gmail, Wikipedia
Mobile Web: Do you need a mobile site?
• What’s the difference?
Source: VayaMobile.com
Traditional site on iPhone Mobile site optimized per device
Mobile Web: What’s involved
• Mobile device detection:http://51degrees.codeplex.com/
• Mobile-specific layout– Mobile site navigation: key pages– Eliminate or shrink images– Design for Mobile browser screen width (320x240 to 640x960
depending on device)– Requires:
• CSS• Master pages• Templates
Agenda
• Social Media– What media?– Pros and cons– What to do, what not to do
• Mobile Web– Numbers– Do you need a mobile site?– What’s involved
• Apps– Device options– What’s involved– Pros/Cons
• Resources
Apps: Device options
• 3 main platforms (for now)– Blackberry 37%– iPhone 24%– Android 19%
• But: Blackberry is in trouble– 39% of Blackberry users want an iPhone– 34% want a Droid
• Droid may be in trouble (Verizon iPhone)
Apps: What’s involved
• iPhone:– Mac development machine– SDK Cocoa/Objective C (developer.apple.com/devcenter/ios/index.action)
• Pointers / memory management• No garbage collection
– MonoTouch (www.monotouch.net) • C#• Ports of most .NET classes
• Droid:– Eclipse / Java (www.eclipse.org) + SDK (developer.android.com/sdk) – MonoDroid (www.monodroid.net )
• Blackberry: Visual Studio 2005 Plugin (us.blackberry.com/developers/browserdev/eclipseplugin.jsp )
Apps: Pros and Cons
Pros• Platform capabilities
– Location– Bar codes
• Performance (versus mobile Web)
• Usability, familiar paradigm to device users
• Access anywhere (same as mobile Web)
Cons• Multiple devices =
multiple development platforms
• UI code very device-centric
Apps: Pros and Cons
• Ways to mitigate the cons– Leverage Web services– MonoTouch, MonoDroid
iPhone/MonoTouch Droid/MonoDroid
Agenda
• Social Media– What media?– Pros and cons– What to do, what not to do
• Mobile Web– Numbers– Do you need a mobile site?– What’s involved
• Apps– Device options– What’s involved– Pros/Cons
• Resources
Resources
• Mobile emulators:– http://51degrees.mobi/Support/FAQs/MobileEmulators.aspx
• Social media– News and commentary
http://mashable.com/– Social media monitoring
http://wiki.kenburbary.com/ – How to post to Facebook and Twitter
http://mashable.com/2009/05/25/twitter-to-facebook/